Every now and then I like to highlight one of my students and talk to them about their success story. It’s my little way of showing you the possibilities that come with organizing your life and business.
In this episode of the Simple Business show, I'm talking to Lindsay Page of Lindsay & Co. She is a Virtual Assistant Coach who helps women launch their very own home-based VA business and has a 6-week group coaching program, VA Career Kickstarter.
“Charge what you’re worth” is meant to empower solopreneurs, but it often causes them to undercharge or overcharge. Stick with this video if you want to learn the key to charging the RIGHT AMOUNT.
This saying is thrown around the internet a lot but I couldn’t disagree more. Here are three reasons why:
So if you get a lot of clients saying you're too expensive, take a look at your marketing message: are you speaking about the service itself, the deliverables, your years of experience, where you studied etc?
OR are you focusing on talking about the transformation your service creates for your client?
Will your service help them get more sales?
More subscribers?
Those are examples of external transformations.
Internal: How does your client feel now compared to how theyll feel after your service? For example, they may fee
How will your service get them from where they are to where they want to be?
The more you can emphasize just how your client’s lives or businesses or whatever will transform after they work with you, the higher they will value your service. Because they’re not really buying a service from you. They’re investing in a transformation.
If you’re NEW to business and you’ve heard me talking about the importance of organizing your business a lot, you may be thinking…
“I’m at the beginning stage of my business Nesha… I’m not sure if organizing it should be a priority right now.”
Do you feel this way?
Maybe you just want to focus on marketing and finding clients and so you can actually make some money from your baby business.
Maybe you’re still holding down your day job and trying to build your business on the side… so you prioritize setting up a website, going to networking events, and posting to your new business Instagram account in the hopes that someone will hire you.
Or maybe you’re on a strict budget and believe you don’t have much money - if any at all - to invest in your business tools and systems.
In this episode, I’m going to show you why you SHOULD make organizing your business a priority even if you’re just starting out and don’t have much money to invest in your business, and how organizing your business can bring in clients and DOUBLE your income.
Did you know you could make more money by organizing your biz?
Yep!
Do you ever feel like you’re working your butt off to build your business but barely getting anywhere and just feeling overwhelmed?
> You get up early to work and don’t finish until late in the evening.
> Your to-do list never seems to get shorter (even though you work so freakin’ much!)
> You’re not only in charge of your client work. You’re also the social media marketer, bookkeeper, inbox manager, blogger, copywriter and designer... It’s a lot of work for one person to handle!
> You’re worried your lack of organization makes your clients think you’re unprofessional but you just don’t have time to get organized.
I used to struggle with this too.
I used to work 60+ hours a week and only make the equivalent of minimum wage for my efforts.
I was sacrificing everything for my business: my mental health, family time, and my happiness.
The silly thing was that I told myself I was “too busy” to do anything about it. That this was just the cost of being my own boss.
But then I realized something…
What if you need to make six figures to live the lifestyle you crave? Maybe you want to retire your husband from his soul-sucking day job? Take the vacations you want? And just feel safe and secure?
I want to tell you it is totally achievable. You have GOT this.
But here's the thing:
You can't make six figures without organizing your business first. In fact, if by some miracle you DO, you'll be wishing you hadn't.
Here's why.
To make six figures from your service-based business, you'll need to either:
Raise your pricing
Take on more clients
Either way, you need streamlined, simple business systems and processes to pull it off without driving yourself mad or disappointing your high-paying clients.
Let’s start by discussing charging premium prices.
If you want to charge premium prices, (eg. 12 x $8k for your service = about $100k), then you'll need to provide a premium client experience. Your client process needs to be smooth, simple and efficient from the moment a potential client reaches out to the moment you part ways.
![[Free Workshop] My 10 Step Plan to Organize Your Service-Based Business - Even If You Have No Time!](https://images.squarespace-cdn.com/content/v1/555c9e44e4b0c780bd750ee2/1566221511426-PCIYOFIDT5U9ET2XJX0U/Copy+of+Coral+%286%29.png)
