Maybe you think moodboarding is a waste of time?
Trust me, moodboarding is essential to your brand and website design process and in today's post, I'm going to show you why + how to create your moodboards!
Why create moodboards for your design clients?
The purpose of a moodboard is to capture your client's desired website + brand style in one glance. The moodboard will help you achieve three things:
- It establishes a colour palette.
- It ensures you and your client are both on the same page regarding the aesthetic they're looking for and the vibe they want their brand to give.
- Instead of continually having to open up their Pinterest board, you can simply open up their moodboard in Photoshop or Illustrator and keep it in view while designing. This helps you to stay on-brand with everything you design.
Once you have this moodboard, you can confidently move on to designing because you fully understand what style, vibe and colours your clients are looking for.
Why create a moodboard if your client has already created a Pinterest board?
If you're in my course, Organize & Automate, you may already be getting your clients to create a secret Pinterest board filled with design inspiration.
If so, you may be thinking: Why do I need to also create a moodboard?
Yes, a Pinterest board of design inspiration is the perfect start to your design projects because it gives you a window into your client's aesthetic and wants. But clients can be very complex. They may pin images that are feminine and images that are modern and bold.
When they do this, how do you know which style you should pursue for their brand? Feminine? Or modern and bold??
That's where a moodboard comes in.
You can create two moodboards that depict both styles, and give each moodboard its own colour palette. Then you can ask your client to choose just one moodboard to guide the style and vibe of their project.
Here's a look at my design process and how moodboarding fits into my system.