niche

How To Niche Your Graphic Design Business

How To Niche Your Graphic Design Business

Have you ever thought about niching your design business? When done right, it's a great way to stand out from other graphic designers and win more clients.

The problem is, it's pretty scary! Saying no to most people in order to say yes to a few is daunting, to say the least.

But it can be life-changing for your business.

In this masterclass, I talk with special guest, Devan Danielle, about how to choose a niche for your design business. Watch the video below or continue reading to learn WHY you need a niche, how to find it, and how niching has done wonders for both of our businesses.

Why Generalists Are The Most Successful Freelancers

I've always held the belief that finding a specific niche is one of the best things you can do for your business, so when Erin came along and pitched this blog post idea, I was intrigued. I had never even considered the benefits of being a generalist, or why this might be a better fit for some freelancers. 

If you're in two minds about whether or not to specialize in one thing or be a jack of all trades, read Erin's post below on the benefits of being a generalist! I'll be posting my thoughts on being a specialist soon so stick around! :)

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Today’s popular opinion is that you need to be a specialist. You should invest your time into mastering your niche and becoming an expert. But what if your interests are varied and you consider yourself a multipotentialite? Can you succeed as a freelancer with a vast knowledge and many skills or do you need to hone in on one thing and perfect it?

Good news for those with many feathers in their caps. Being a generalist is a great thing. You should take pride in your varied interests and start promoting yourself as a jack or jill of all trades.

Here are some reasons why the odds are in the generalist’s favor.