“Charge what you’re worth” is meant to empower solopreneurs, but it often causes them to undercharge or overcharge.
This saying is thrown around the internet a lot but I couldn’t disagree more. Here are three reasons why:
01.
Your ideal client doesn't really care what YOU are worth. They care about the transformation your service provides, and what THAT is worth.
So if you get a lot of clients saying you're too expensive, take a look at your marketing message: are you speaking about the service itself, the deliverables, your years of experience, where you studied etc?
OR are you focusing on talking about:
1. The transformation your service creates for your client?
2. Will your service help them get more sales?
3. More subscribers?
Those are examples of external transformations.
Internal: How does your client feel now compared to how they’ll feel after your service?
How will your service get them from where they are to where they’re want to be?
The more you can emphasize just how your clients lives or businesses will transform after they work with you, the higher they will value your service. Because they’re not really buying a service from you. They’re investing in a transformation.
Watch the video below or keep reading to learn more!
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02.
“Charge what you’re worth” causes solopreneurs with low self confidence to undercharge.
Someone with low self worth won’t value their service highly at all.
I actually saw this recently with a client of mine. She’s INCREDIBLY talented and has lots of experience… but she was undercharging because of low self worth.
And the fact she was self taught lowered her confidence even more.
But when pricing, if she stopped focusing on what SHE is worth and focused instead on the worth of the transformation her service provides, she would be removing emotion and self-worth from her pricing and she would price her service more accurately!
Related post: The Simplest & Fastest Way to Attract More Clients? Pick a NICHE!
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More From Nesha
Hey there! I’m Nesha, the host of The Simple Business Show. I teach solopreneurs how to organize and simplify their business so they can do less and earn more. When I’m not podcasting or helping my course students, you’ll find me sipping caramel lattes in Starbucks, binge-watching This Is Us or traveling the world with my backpack and my laptop!
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Organize & Automate - Use my premium course to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
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