How to Find Your Profitable Digital Product Idea: A Step-by-Step Guide

 

Struggling to come up with a profitable digital product idea? I get it—it’s one of the biggest things that holds people back. But here’s the good news: Finding the right idea doesn’t have to be hard.

There are 3 simple methods you can use to uncover your profitable product idea, and the one you choose depends on whether you already have an engaged audience or not. 🎯

I break it all down in a sneak peek of one of the lessons inside The S.M.A.R.T System—and it’s ready for you to watch below! 🎥

You’ll learn:

  • How to leverage your existing audience (if you have one)

  • How to come up with digital product ideas even if you’re starting from scratch

  • And how to make sure your product idea is something people will actually pay for!

It’s time to take the guesswork out of the process. This video is a snippet taken directly from The S.M.A.R.T System! 🚀

Watch the sneak peek and start brainstorming your product idea today.

Chat soon,

Nesha xo

PS - Starting Friday November 15th 2024, there’s going to be a flash sale on The S.M.A.R.T System so mark your calendar!! You’ll get a discount AND the first students to join will also get a bonus expert masterclass by Paige Brunton: How She Built a 7-Figure Course Business WITHOUT Instagram! (Value $97)

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

How to Make Daily Digital Product Sales Without Feeling Salesy

 

I often post screenshots of my daily sales on my IG story and people ask, “how do you make sales every day?!”

I make sales every day because I sell every day. 

If the thought of selling every day feels overwhelming or makes you cringe, I get it. But here’s a mindset that changed everything for me:

✨ Selling is serving.

When you make a sale, you’re helping someone solve a problem or reach a goal. That’s not pushy—that’s valuable. So it’s time for a little mindset shift: Selling isn’t something you do to people, it’s something you do for people. 💡

Here's how you can make sales every single day—without being salesy:

1️⃣ Post every day on your Instagram feed
Show up in front of your audience 4 - 7 times a week. Post a mix of Growth Content and Conversion Content - Growth Content grows your audience, Conversion Content converts followers into sales. 

2️⃣ Post an IG story every day
Instagram Stories are gold for soft selling! Your next clients and customers watch your story. Share behind-the-scenes peeks, testimonials, or how you’re using your own offers. No need for a hard sell—just give people a window into what you offer and how it benefits them.

(In Story Sprint I teach you how to batch 1 month of stories in 1 day.)

3️⃣ Send an email every day
Yes, every day if possible. The more consistently you’re in your audience’s inbox, the more likely they are to buy from you. Again, this doesn’t have to be a hard pitch. Offer value, tell stories, and casually mention your product. Think of it as building a relationship with your list over time.

Soft Selling vs. Hard Selling

You’re not going to be in people’s faces screaming, “Buy my stuff!” That’s hard selling. Instead, you’ll soft sell every day—gently reminding people how your product can help them without coming off too strong. It’s about serving, not pressuring.

Soft selling looks like:

  • Sharing a client success story

  • Giving tips related to your product then sharing the link to your product in case people need more help

  • Mentioning your product as the natural solution to a problem

When you make soft selling part of your daily routine, you’ll be selling regularly without even feeling like you are.

Automate your sales funnel

Want to make sales every day without even lifting a finger? Set up an automated email funnel that nurtures your audience for 6 months to a year! Once someone joins your list, they’ll get regular emails from you—every single day if you like—without you having to send a thing.

And here’s the best part: I teach you how to create this exact funnel inside The S.M.A.R.T System, complete with templates. 🚀

Batch your content to stay consistent with ease

Here’s a hack to keep showing up without burning out: Batch your content. Once a month (or whatever works for you), plan and schedule your Instagram posts and stories (yes, stories!) That way, you’re still present every day, but you’re not spending energy on it daily.

Imagine waking up knowing that your content is doing the work for you—your posts, stories, and emails all scheduled and selling for you. That’s the power of batching. 🙌

(My content batching process is here and my IG story batching process is here.)

Selling daily doesn’t have to feel overwhelming or pushy. It can be as simple as showing up consistently and serving your audience. And with the right systems and mindset in place, you can start making sales every day—without the stress. 💪

If you’re ready to set up your automated email, create your own digital product, and start making sales in your sleep… I’ll walk you through it step-by-step in The S.M.A.R.T System. Let’s get you selling every day, stress-free.

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

8 Mistakes That Make Content Batching Harder Than It Should Be

 

These 8 mistakes will make content batching WAY harder than it needs to be:

Mistake 1: No clear strategy

Posting without a strategy leads to random, scattered content.

You need a content strategy that is 60% growth content and 40% conversion content if you have less than 1000 followers. (Flip those percentages if you have more than 1K.)

You need to understand what makes YOU different and infuse your brand + message with it. 

And you need to know your audience like you know your bestie. If you don’t, how will you create content they want to engage with?

(I teach all of this and more inside my signature framework, The S.M.A.R.T System.)

Mistake 2: Perfectionism

You’re spending HOURS trying to perfect every single post, stressing over the tiniest details. But done is better than perfect! Get it out there and move on. 😫✨ Imperfect action is better than perfect inaction.

Mistake 3: Task jumping

Don’t batch one post at a time—it’s exhausting! Jumping from writing to video editing to graphic design kills your focus. Focus on creating ALL captions, then ALL graphics, etc.

Mistake 4: Trying to batch too much at once

Attempting to batch 3 months’ worth of content in one sitting can lead some creators to burnout and mediocre content. Start with 1 month or even 2 weeks, and work your way up if you want to. (What is “too much” content to batch will differ from creator to creator!)

Mistake 5: Not repurposing content

Why create new content every time? You’re sitting on a goldmine of ideas you can repurpose! 🧠 Take your best-performing posts and turn them into stories, carousels, or reels.

Mistake 6: Not tracking results

If you’re not paying attention to what’s working, you’re flying blind. Check your analytics to see what’s getting traction and double down on that if you want your content to actually perform well! ⏳

Mistake 7: Writing your captions from scratch

You can use caption templates like the ones inside my Content Batching Blueprint (these captions have brought in HUNDREDS of sales for me) or you can repurpose your old captions.

Mistake 8: No clear niche

Without a niche, batching content becomes a nightmare. 😫 You’re stuck guessing what to post, trying to appeal to everyone. But when you have a clear niche, you know exactly what your audience wants, making content creation faster, easier, and more focused! 🎯

Stop making these mistakes and batching will feel WAY easier.

See you on the ‘gram!

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

From Zero to 44K: My Proven Blueprint for Instagram Growth and Sales

 

With my content strategy, I reach almost half a million users every 30 days.

Plus, MOST of my sales come from my organic Instagram content. 

However, I have 44K followers and 12 years of content marketing experience.

What would I do if I had to build my Instagram account from scratch? 

Here’s exactly how I’d do it:

1. Post 7 times a week for the first 90 days

Consistency is key in the beginning. The more you post, the more your audience grows. You can decrease to 4-5 posts a week after your first 90 days if you need to.

2. Post 60% growth content and 40% conversion content

You want to grow your audience AND turn that audience into paying customers? There are 2 types of content that grow your following, and two types of content that nurture + convert that following. Your strategy needs to include all 4.

3. Create a $47 digital product

Why? So you can turn your content into cash every day. A low-ticket no-brainer offer is easy for people to say yes to, even if they’ve only just found your account. You can nurture these customers on the backend with emails and eventually pitch your higher ticket offers.

4. Pick a Super Niche

A Super Niche doesn’t mean you have to get hyper-specific about who you’re targeting. Instead, it’s more about honing in on your unique perspective or approach—what makes you stand out from the crowd. It’s not about narrowing down your audience; it’s about highlighting what sets your business apart.

5. Batch 1 month of content in 1 day

So you don’t have to stress about what to post every day. (My Content Batching Blueprint is here to help!) Spend one day batching all your content so you can focus on everything else in your business. Life can be stressful enough without adding content creation to the mix.

6. Post 1-5 stories every day, Monday - Friday.

And yes, you can batch 80% of these once a month too. Then from now on, your spontaneous stories can add to your story strategy instead of being your entire “strategy.”

If you want to learn:

  • How to create your own Super Niche so you can stand out from the online noise

  • My exact step-by-step Instagram content + automation strategy for daily sales and client inquiries

  • How to create and launch your own digital product in 30 days

  • And more…

I teach all of this in-depth in my signature framework, The S.M.A.R.T System.

Rooting for you!

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

Why Batching Your Content Is Easier Than You Think

 

By now, you know that I’m a big advocate for batching your content. I’m a systems girlie and it’s one of the MAIN systems I use to create consistent content without burning out. 

But I keep hearing this myth that you need to be “super organized” to batch content, and it’s just not true.

Sure, having a plan + system helps, but you don’t need to have your entire life color-coded and perfectly scheduled (unless you want to). Batching is about saving time and reducing the stress of content creation, not about being perfect.

When I first started batching, my process was all over the place—sticky notes, half-finished ideas, and way too many browser tabs. I’m much more “chaotic” than people would think lol. But that’s okay! You just need to start somewhere and be willing to dive in. Over time, it gets easier, and you’ll naturally find a system that works for you.

So, start small. Pick a couple of topics related to what you sell, set aside 2-3 hours, and focus on creating about 3-5 posts.

You don’t need to have it all figured out from the get-go. As you go, you’ll find your groove, and it’ll start to feel more natural.

As a result of batching your content, you’ll stay consistent on Instagram with more ease which will start to bring in consistent SALES + CLIENTS! 🎉💰

If you’ve been holding back on batching because you think you’re not “organized enough,” don’t sweat it—that’s just a myth. And if you need a little help, check out my step-by-step Content Batching Blueprint—I’ve got you covered!

Rooting for you!

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 
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