automate

"Charge What You’re Worth” is BAD advice

"Charge What You’re Worth” is BAD advice

“Charge what you’re worth” is meant to empower solopreneurs, but it often causes them to undercharge or overcharge. Stick with this video if you want to learn the key to charging the RIGHT AMOUNT.

This saying is thrown around the internet a lot but I couldn’t disagree more. Here are three reasons why:

01.

Your ideal client doesn't really care what YOU are worth. They care about the transformation your service provides, and what THAT is worth.

So if you get a lot of clients saying you're too expensive, take a look at your marketing message: are you speaking about the service itself, the deliverables, your years of experience, where you studied etc?

OR are you focusing on talking about the transformation your service creates for your client?⁠

Will your service help them get more sales?

More subscribers?

Those are examples of external transformations.

Internal: How does your client feel now compared to how theyll feel after your service? For example, they may fee

How will your service get them from where they are to where they want to be?

The more you can emphasize just how your client’s lives or businesses or whatever will transform after they work with you, the higher they will value your service. Because they’re not really buying a service from you. They’re investing in a transformation.

[Free Workshop] My 10 Step Plan to Organize Your Service-Based Business - Even If You Have No Time!

[Free Workshop] My 10 Step Plan to Organize Your Service-Based Business - Even If You Have No Time!

Do you ever feel like you’re working your butt off to build your business but barely getting anywhere and just feeling overwhelmed?

> You get up early to work and don’t finish until late in the evening.

> Your to-do list never seems to get shorter (even though you work so freakin’ much!)

> You’re not only in charge of your client work. You’re also the social media marketer, bookkeeper, inbox manager, blogger, copywriter and designer... It’s a lot of work for one person to handle!

> You’re worried your lack of organization makes your clients think you’re unprofessional but you just don’t have time to get organized.

I used to struggle with this too.

I used to work 60+ hours a week and only make the equivalent of minimum wage for my efforts.

I was sacrificing everything for my business: my mental health, family time, and my happiness.

The silly thing was that I told myself I was “too busy” to do anything about it. That this was just the cost of being my own boss.

But then I realized something…

It's Hard to Make Six Figures Without Doing This First

It's Hard to Make Six Figures Without Doing This First

What if you need to make six figures to live the lifestyle you crave? Maybe you want to retire your husband from his soul-sucking day job? Take the vacations you want? And just feel safe and secure?

I want to tell you it is totally achievable. You have GOT this.

But here's the thing:

You can't make six figures without organizing your business first. In fact, if by some miracle you DO, you'll be wishing you hadn't.

Here's why.

To make six figures from your service-based business, you'll need to either:

  1. Raise your pricing

  2. Take on more clients

Either way, you need streamlined, simple business systems and processes to pull it off without driving yourself mad or disappointing your high-paying clients.

Let’s start by discussing charging premium prices.

If you want to charge premium prices, (eg. 12 x $8k for your service = about $100k), then you'll need to provide a premium client experience. Your client process needs to be smooth, simple and efficient from the moment a potential client reaches out to the moment you part ways.

Want To Raise Your Web Design Rates? Do This First.

 
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Today I want you to meet Cat, the designer behind Gatto Web Studio and one of my Organize & Automate course students!

Cat was ready to stop playing small and working on blog designs only. She was ready to design for businesses and brands, take on larger projects and charge more for them. She was ready to level the heck up.

But she was also worried about the extra work that comes with taking on larger projects.

She wanted it to feel simple, not complicated. She wanted to be able to take on more than one large project at a time and handle it smoothly and stress-free.

That’s why she joined Organize & Automate.

If you’re ready to charge more for your design services and start taking on larger projects, Cat’s story will help you.

Interview Breakdown

0:33 - Cat decided to up-level her business and raise her pricing.

01:12 - The challenges Cat faced before she organized her business.

03:07 - The moment Cat realized she should be stepping into a CEO role in her business, not handling emails and admin tasks for hours each day.

04:41 - Cat’s opinion of Organize & Automate.

05:36 - How long it took Cat to complete the course.

06:01 - Her favourite thing about the course.

06:27 - The one thing that surprised Cat about the course.

07:07 - Where Cat would be now if she hadn’t organized her design business.

08:17 - Why Cat never stuck to the business systems she’d implemented in the past.

09:20 - How organizing her business has transformed how she feels about herself and her work.

10:52 - Why Cat joined Organize & Automate even though she’d had bad experiences with online courses in the past.

Organize your entire web or graphic design business in just two weeks

  • 2 hours spare each day.

  • Clients are becoming referral machines.

  • Double the income in half the hours.

[GASP] Can you really work less and profit more?

Yup. And I’ll show you how my students and I have done it in my masterclass, “10 Steps to Go from Overwhelmed to Organized”

In this free training, you’ll learn:

  • The 10-step process that helped me stop stressing, work LESS hours but earn an additional $200k.

  • 3 unexpected ways to grow your income without trying any new marketing strategies.

  • How I helped a solopreneur double her income just by organizing her business.

  • The top 3 mistakes you must avoid if you want to streamline your business FAST.

Register below to watch the masterclass instantly!

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The ONLY 5 Free Tools You Need To Organize Your Business

 
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In today's video, you're going to learn the only five free tools you need to organize your business.

There are a LOT of tools out there that you can choose from, and it can be a real time suck trying each of them to see what's a good fit for your business.

Instead, you can use this video to discover the best ones in just five minutes!

Watch the video below or continue reading to learn more. (The video below was originally recorded for freelance designers but it will benefit you no matter what industry you’re from - as long as it is a service-based online industry.)

And if you like this video, don’t forget to subscribe to my Youtube channel for more!

01. Wave Apps

The first business tool that I want to talk to you about is Wave Apps. Wave is a free bookkeeping and invoicing tool.

It's free and it's super easy to use, you can add your accountant, you can use it to document your personal bills and expenses as well as business expenses, you can download the Wave Receipts App to photograph and upload receipts on the go, and it can generate much-needed reports like your Profit & Loss report!

If you are a sole trader and you’re in your first few years of business, this is the perfect bookkeeping tool for you!

I used Wave for the first few years of my business (until I changed my business legal entity from “sole trader” to “limited company”, and switched to a premium accounting tool my bookkeeper recommended because it could manage payroll etc.)

I suggest you use Wave Apps and create a monthly bookkeeping day. So on the same day every month (i.e. your bookkeeping day), you will dedicate one or two hours to bookkeeping.

Simply open up Wave on that day, input all of your receipts for the month, and categorize all of your transactions for the month. Then you are done! This will help you avoid the crazy chaos that so many freelancers go through at tax season when they suddenly need to organize a year’s worth of receipts.

02. Calendly

Have you ever sent dozens of back and forth emails to a client, trying to agree on a date for a consultation? It takes so much time and energy just to find a day that works for you both.

The solution is to use an online scheduler like Calendly.

Here's how it works: you send your client a link to your Calendly calendar, and then the client just clicks the link. It shows them the dates and the times that you're available. They choose one, fill in their details, and then Calendly automatically imports that information to both of your calendars. It takes all of the hard work out of it for you completely!

The pros of Calendly? It is super simple for you and your clients to use, it integrates with your Google, Apple, Office 365 or Outlook calendar, it’s time intelligent (meaning it seamlessly detects the timezone of your invitee and converts your available meeting times to their timezone), and there's a free plan you can use if you only have one event type.

The con? If you need more than one event type, you’ll need to upgrade to a paid plan. (An event type is a category for your meeting. For example, I have an event type called 'Coaching Call' and one called 'Coffee Chat'.)

The other con is that you can't customize the email notifications your clients receive if you're on the free plan. It's not a big deal though because Calendly's readymade email notifications are just fine.

03. Hellosign

Stop sending clients contracts to print, sign, scan, and send back to you because that makes your clients jump through hoops to get booked in your schedule.

Hellosign let's you send contracts electronically. So, when a potential client wants to book a spot in your schedule, what you'll do is send them the contract from Hellosign. It will allow them to sign the contract right from their inbox so they don't have to print it! They can just click a couple of buttons and sign the contract electronically, then Hellosign sends you both the finalized copy.

The con of the free plan on Hellosign is that you can only send three documents per month. But for most of you reading this, that is enough.

(Tired of piecing together parts of free online contracts or creating your own, hoping it’ll protect you if and when the time comes? Invest in a real contract - a contract you can trust will protect you. I recommend The Contract Shop!*)

04. Asana

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You guys know I talk about this tool all the time because I love it that much. Asana is a free project management tool that you can use with unlimited clients and up to 15 team members before you need to upgrade to a paid plan.

(I teach you the ins and outs of Asana inside my course, Organize & Automate.)

Now, in case any of you don't know, a project management tool is a secure space online where you can handle your entire project with the client. So you can communicate with the client, send feedback and files, assign tasks to yourself or the client, assign due dates, create calendars, and more!

The beauty of Asana is the task reminders. If you want to make sure your client remembers something (like their payment, for example), simply create a task in Asana, assign it to the client and give it a due date. When that date approaches, Asana will send an email reminder to your client!

Another pro? You can create recurring tasks that pop up on your calendar or your client’s calendar on a regular basis.

Honestly, I could go on about it for a long time because I like it that much. The cons are pretty much none that I can think of. That's why it is my favorite free project management tool.

If you want to learn the BEST way to convince your clients to use Asana with you instead of managing the project through back and forth email, sign up for my free masterclass below! I’ll teach you about Asana and more!

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05. Gmail

Instead of using Apple Mail, Outlook or Yahoo for your business, I recommend Gmail. The reason I think that Gmail is better is because of the simple fact that it is easier to give team members access to Gmail than it is to Apple Mail. You may not have a team now, but if your business keeps growing, you will eventually have one, and you don't want to get to that point where you're suddenly hiring team members and you've got to also start using a different inbox tool because these team members can't work with the one that you're currently using.

Outlook, Yahoo and Apple Mail aren’t the most popular inboxes to use - so there’s a high chance your future virtual assistant won’t be able to use them with you.

But almost all VA’s can use Gmail.

Plus, there is the added benefit of joining Gsuite when you’re ready (it starts at £3.30 per month) so you can create a professional email address right from within Gmail. For example, instead of yourname@gmail.com, your email address can be hi@yourwebsite.com.

There are lots of great features to Gsuite. There's also Google Drive, which you can use to send files to your clients, and Google Calendar, which you can use to stay organized.


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* All links with an * next to them are affiliate links. Don’t worry though, I’d never recommend something I don’t use and love!