Looking for the simplest & fastest way to attract more clients? Today, I’m going to show you how picking a niche helped me make over $278,000+.
Recently, I've been helping creative service providers learn how to grow their online business to consistent $5k months without tons of stress and long work hours.
Wanna know the no.1 problem they all had in common?
No niche!
Sound familiar? Maybe you’re a life coach who helps boutiques, freelance designers, dog walkers, accountants AND law firms.
Or maybe you’re a freelance artist who sells website design, photography, coaching AND copywriting.
Mistake:
When you try and speak to EVERYBODY, you speak to NOBODY.
You make NOBODY land on your website & think “this girl GETS ME, it’s like she’s in my head!!”
And that’s the kind of connection you need to make with your ideal clients & customers if you’re going to convince them to pay you hundreds or thousands of their hard-earned cash.
The simplest way to attract more clients and sales? Pick a niche for your business. Pick ONE problem you will solve for ONE person and become known for that.
Watch the video below or keep reading to learn more!
Here’s what will happen when you niche down:
Stand out from the sea of competitors offering the same services as you.
For example, there are millions of graphic designers, and the number grows by the minute because so many people are starting online businesses now. Your ideal client has a lot of choice. But if she wants to build her site on squarespace, who will she hire? The web designer who can do it all: wordpress, squarespace, all the others, or the web designer who specialises in SS and knows everything about it?
She’ll choose the specialist! And if she’s a high quality client, she’ll most likely be willing to pay more for the specialist too. Because high quality clients want high quality work and appreciate that a specialist will give them that quality.
Put it in these terms: if you’re really passionate about cutting your long hair into a pixie cut and you’re scared, who will you likely go for? The stylist who can do a ton of syles, or the stylist who specializes in short cuts?
Related post: Why clients say you’re too expensive and what they REALLY mean
Want To Learn More?
Click play on the podcast player to listen to this episode and LEARN MORE! You’ll learn two more powerful reasons to choose a niche, and how your niche will help you bring in consistent clients. If you’re a listen-on-the-go kind of woman then be sure to subscribe to the show on iTunes, Spotify or Stitcher so you never miss an episode!
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More From Nesha
Hey there! I’m Nesha, the host of The Simple Business Show. I teach solopreneurs how to organize and simplify their business so they can do less and earn more. When I’m not podcasting or helping my course students, you’ll find me sipping caramel lattes in Starbucks, binge-watching This Is Us or traveling the world with my backpack and my laptop!
Looking for more ways I can help you? Here they are:
Organize & Automate - Use my premium course to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
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