9 Ways To Streamline Your Social Media Profile & Attract More Clients

9 Ways To Streamline Your Social Media Profile & Attract More Clients

Your social media profiles are more powerful than you think. 

At the moment, your social profiles probably have a few words about what you do and a link to your homepage, right?

But you can do so much more with your profile than that. 

Think about it: the more you grow your social following, the more people will start visiting your profile every day. These people are potential subscribers, clients and customers, so you need to strategically lead them where you want them to go. 

Without a streamlined profile, you're losing countless potential clients every day. 

9 podcasts solopreneurs will love

 Click on this pin to see my top 9 recommendation of podcasts that you will love if you are a creative entrepreneur who wants to work smarter, not harder, so you can grow a profitable and fun business. #Business #Podcast #Solopreneurs #Design #Freelance

I have become a podcast addict. 

Before going on my recent vacation I decided to download a few podcasts that vowed they would help me improve my business, life and travels. 

I was not let down. 

I know I may be going a little over the top here, but podcasts are the future, I swear. I love reading blogs and writing blog posts, but nothing beats being able to go on a long walk while listening to your favorite podcast. 

What is a podcast?

I'm sure most of you know the answer to this, but if not, a podcast is .........
You can make the best use of you time by listening to podcasts on the go! That's the beauty of them. You could listen...

  • While on long drives
  • On walks or hikes
  • While you're working (although I personally find it too hard to concentrate on my work if I'm listening intently to a podcast.)
  • Before you go to sleep
  • On your lunch break
  • While you're doing your chores or cooking!

Here are just a few reasons why podcasts are freakin' awesome:

  • Podcasts allow you to multi-task while learning. You can work and listen, walk and listen, even breastfeed and listen! You don't have to take time out of your daily routine to sit down and learn.
  • Podcasts allow you to become closer to the people talking. This week, I listened to about 10 episodes of a certain podcast. Before I knew it, I had become addicted to the host's personality even though I had come across her site dozens of times before and had never really been interested. By hearing her talk and listening to her tips and opinions, I grew to trust and admire her as a leader in her industry. I went straight to her website, subscribed AND purchased her latest book. Basically, podcasts are relationship builders!
  • If you want to grow your readership, get featured in a podcast! Almost every time I'm introduced to a new entrepreneur through a podcast interview, I head to her site and sign up for whatever she can give me. Again, it's relationship building.
  • Podcasts help you learn ten times as much stuff in half the time it would usually take you to read a blog post, magazine or eBook.
  • Podcasts help solopreneurs feel less alone. When you work from home it can be a little lonely. You don't have the office chatter, the workplace friendships or the general buzz of your peers like a typical corporate job. When you listen to a podcast and hear the voices of entrepreneurs you admire, you don't feel so alone.


While you probably won't catch me doing my own podcast any time soon (my voice is too weird and I say ummmm way too many times in conversation), I have a few recommendations that you will love if you are a creative entrepreneur who wants to work smarter, not harder, so you can grow a profitable and fun business.

9 podcasts solopreneurs will love

1. The Suitcase Entrepreneur. Natalie Sisson of The Suitcase Entrepreneur hosts a really helpful podcast that discusses travel AND business. She runs a 6 figure business while travelling the world and living out of a suitcase. If you're a keen traveller then you'll love her podcast.

2. Being Boss. This podcast is specifically for creative entrepreneurs. The Being Boss hosts, Emily and Kathleen, both run successful branding & web design businesses and they discuss business tactics and tips in their podcast. I listened to about 10 episodes of this on my recent break. Their fun and insightful girls who will have you addicted to their podcast in no time!

3. The Chalene Show. After listening to Chalene on Being Boss, I knew I had to hop over to her site and check out everything she's ever made. She's really strong and confident and discusses confidence, goal-setting and business on The Chalene Show.

4. How They Blog. If you're interested in starting a blog or you want to take your blog to the next level, this podcast will help you. Kat Lee interviews bloggers and gets them to share their tips and strategies with the listeners on her podcast, How They Blog.

5. The Travel Freedom Podcast. I love travelling, so when I heard Tommy and Megsy of The Travel Freedom Podcast being interviewed on The Suitcase Entrepreneur, I was immediately interested. This couple decided to use the money they'd saved for a house on travelling the world, and they also run an online business together. If you want to work for yourself AND travel, you'll love this.

6. Smart Passive Income. Pat Flynn answers questions from readers on his podcast, and it's alllll about creating smart passive income.  

7. The Lively Show. Hosted by Jess Lively, The Lively Show is really conversational and upbeat. Jess interviews small business owners and bloggers and discusses lots of topics on the minds of female entrepreneurs and everyday women. 

8. After The Jump. Hosted by Grace Bonney, founder of Design*Sponge, After The Jump is one of my very faves. Grace gives amazing, strategic advice on how to run a successful business. She gets into the real cost of business, how to market your brand, how to handle the emotional side of working for yourself and much more. This podcast is PACKED with little gems, so I suggested you subscribe ASAP.

9. Adventures in Design. If you're creative then you're sure to love this. Adventures in Design is hosted by Mark & Beth Brickey. iTunes describes this podcast as “Graphic design gossip and artistic growing pains through the eyes of two handsome DIY poster designers and their friends.” Seriously, does that podcast sound fun or what?


You're probably thinking 'I get it, Nesha. Podcasts are the future. But does that mean I should start one?'

I'm a firm believer in only doing things that bring you joy, whether that's in business or in life. Just because podcasts are getting huge now does not mean you have to start one of your own.  It's totally OK to be a fan of them without starting one yourself.  

Just like it's OK to admire pretty Instagram accounts but not have one yourself. 

Or read amazing blogs but not own a blog.

Podcasting is not the only way to get your voice heard and connect with your tribe. Don't do anything in business just because it's the 'in' thing to do.

You're the boss of your business, and you can do whatever the hell you want! {tweet this}

But what if you DO want to start a podcast?

What if it feels like the perfect thing for you, your personality and your business? Well, as an avid podcast listener I have a few tips to help you craft a drool-worthy podcast. One that will actually get subscribers and build your audience of loyal fans. 

5 things that make a brilliant podcast

I'm no expert on CREATING podcasts but I reeeeally love listening to them. And since I've listened to about a million, here's what I think makes the perfect podcast.

1. Personality. The main thing that makes me subscribe to a podcast is a host with a big personality. Someone who has a captivating voice and a sense of humor. You don't have to be a chatter box or the life of the party, you just need to be someone I would hang out with in real life. Someone who isn't boring, but isn't stuck up. The best podcast hosts are just themselves.

2. Motivating content & honest opinions. Podcasts aren't just for having fun conversations with your cohost or your guests. Podcasts work like blog posts- they have to provide actionable advice to the listeners, and motivate or inspire listeners in some way. My favorite business podcasts are brimming with advice that help me improve my biz. My favorite travel podcasts are full of tips on where to go and what to do. Make sure your podcast offers your listeners something valuable, not just chatter.

3. Freebies. The best way to get podcast listeners onto your list is by creating  related freebie and requiring people to sign up to get it. For example, Being Boss did an amazing episode on pushing goals with Chalene. It was that amazing that I wanted more. And they gave me that! They offered their listeners a related worksheet if they signed up. Of course, I HAD to have that worksheet so I signed up. 

4. Special guests. I love finding a new creative entrepreneur to inspire me- everyone does! Podcasts can get a little boring if you're always listening to the same person, so it's nice to feature special guests with specific talents. 

5. Fun! If you're not having fun with your podcast, your listeners won't have fun either. I love podcasts that involve the hosts have a laugh and joke with each other. I love hearing giggles and 'inside jokes'. I love when a host says something they probably shouldn't have. I love the fun and real aspect of podcasts, because it draws me closer to the hosts! It makes me feel like I really know them. And of course, the closer you feel to a host, the more of their stuff you want to buy!


Podcasts are becoming increasingly popular. If you think you have something valuable to share in your very own podcast, step up and go for it! Don't be afraid to take chances when it feels right. If it doesn't? Don't worry. You can make your voice heard in other ways- it's just a case of finding the right way. 


A simple social media schedule for small businesses

 Social media marketing can seem confusing, scary and pointless to small business owners. You probably ask yourself where can i find the time for social media? And why should i even bother? Well if you want the perfect solution to your businesses social media scheduling, then head on over to my website with a simple click on this pin to get the answers you've been waiting for! #Freelance #Business #Socialmediamarketing #Planning #Scheduling #Small Businesses

Social media marketing can seem confusing, scary and pointless to small business owners.

When you have SO many other important things to handle in your business, where do you find the time for social media? And why should you bother?

Recently in The Shelancers Club, a mastermind group I created for female freelancers, the topic of the month was Finding And Booking Clients.

We covered a variety of juicy subjects, like getting clients through referrals, Facebook, Twitter, Pinterest and blogging. But my favorite part was sharing how I book clients through social media. 

Social media marketing has been the no.1 source of clients to my design business. 

I used to think referrals was the way to go, but social media proved me wrong. 

Twitter, Pinterest, Facebook, LinkedIn, Periscope- they are all treasure troves of potential clients. Clients are waiting there just dying for you to find them but most creative businesses are either:

  • Not bothering to use social media to find clients.
  • Using social media alllll wrong. (I mean totally, completely and utterly wrong. I've seen it. It's not a pretty sight.)
  • Using social media for a while and then giving up. 

If you fit into one of those categories then I hope you'll enjoy today's post my friends because I'm going to show you a way to create a social media schedule that empowers your business but doesn't take all your time. 


Need help finding clients on social media?

Aaaand, if you need more than a schedule to help your business benefit from social media, I have a FREE audio series that will teach you how to find clients and make more sales on social media!

Find More Clients, the FREE 5-day podcast series!

Sign up to access the podcast series!

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I booked my first 5 clients through Twitter. 

Back in 2012, I had a boring 9-5 day job and I freelanced on the side. I eventually started earning more money through my freelance jobs than I did from my day job, so I handed in my notice and starting freelancing full-time. 

How did I get my freelance income to exceed what I earned from my day job? And how did I find my first clients?

I found them through Twitter. 

I decided to play around with the idea of a limited-time discount. I created a simple and affordable blog design package and sent five tweets a day promoting my special offer for a few days. 

After the first couple of tweets, a few women got in touch. 

Then a few more...

And a few more. 

Before I knew it, I had a fully booked schedule for the next month and it was all from Twitter. I didn't even have a sales page! Just my blog to back up my expertise, my email address, a few examples of my work and my Twitter account. 

Getting clients through social media is easier than you think. But if you're thinking 'you probably only booked those clients because your services were cheap back then', then think again. 

IN 2015, I BOOKED 5 CLIENTS THROUGH FACEBOOK AND 3 THROUGH PINTEREST.

I also had numerous people get in touch with me after watching one of my Periscope broadcasts and I had new subscribers to The Shelancers Club who found it through Instagram.

Social media marketing can work for freelancers and solopreneurs- but only if you put in the work. 

You can't expect to throw out a few tweets here and there and magically start getting tons of website traffic from them. 

Social media marketing only works if you put in the time, put in some effort, and stick to a consistent posting schedule. 

That leads me nicely to the freebie I have for you today: a simple social media schedule for small business owners. 

This schedule was originally only for members of The Shelancers Club, as one of the worksheets they receive every month, but I thought screw it. Let's share it with everyone. 

To save the schedule below, just right click it and save it to your device. Easy peasy!

 Want to start using social media for your business but not sure where to start? Do you feel overwhelmed with social media? Not sure if it will even result in sales or clients for your business? Follow this simple social media schedule! 

Want to start using social media for your business but not sure where to start? Do you feel overwhelmed with social media? Not sure if it will even result in sales or clients for your business? Follow this simple social media schedule! 

The science behind the schedule

I used the 5-3-2 rule invented by TA McCann to create a schedule that is optimized for great results. What is this rule? It's simple! 

For every ten posts:

  • 5 posts should be content from others, relevant to your audience.
  • 3 posts should be content from you, relevant to your audience.
  • 2 posts should be personal posts that humanize your brand and help your audience get to know you. 

The purpose here is really simple: In social media, you should focus on your audience, not on yourself. {Tweet this}

Focus on providing your audience with quality, helpful content that is going to benefit them.

Become a go-to resource and expert in your niche. 

Help your ideal clients form a bond with your brand. 


Need help finding clients on social media?

Sometimes we waste time on social media instead of optimizing it to get clients, sales and subscribers. 

That's why I've put together a FREE audio series to help you! In this series, I interviewed five badass ladypreneurs to find out which social media sites bring them the most clients and sales, and what strategies they've used. Just sign up below to get the audio series sent straight to your inbox!

Find More Clients, the FREE 5-day podcast series!

Sign up to access the podcast series!

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How to get referrals from your clients

 Click on this pin to find out how to get referrals from clients and what are my top 3 ways of doing so. #Business #Referrals #Clients #Freelance #Tips

These are the top 3 ways I find clients:

  1. Referrals from my clients.
  2. Facebook groups.
  3. Referrals from others in my niche.

I've tried a million different ways of getting clients: cold emailing, Twitter, LinkedIn, guest blogging, Facebook ads, advertising... the list goes on. While some of these have worked (I used to have great success in landing small projects through Twitter!) they just haven't worked as magically as the 3 above. Not by miles.

I've already touched on getting clients from Facebook groups. But how do you get clients through referrals? How do you get real people to persuade other real people that you're good enough to take on their project? It seems tricky, but it's not when you try your hardest.

Referrals will keep your business afloat, especially in dry times when you don't have time to market your services. With a steady amount of referrals coming in, you could...

  • Halve the time you spend marketing.
  • Stop stressing out because you haven't booked enough clients.
  • Take time off and still get plenty of inquiries in your inbox.
  • Book more clients and earn more money.

Most freelancers who have been up and running for about a year should already have referrals coming in.

If you...

  • Are good at what you do
  • Have awesome work in your portfolio
  • Have kickass testimonials from your clients
  • Have a streamlined, organized process that makes working with you easy

...then you should be getting referrals already, and plenty of them! Because when you do all of the above, people will not hesitate to recommend you to their friends and colleagues. People will only refer you if you're trustworthy, talented and efficient. So make sure you're known for being these things!

If you're doing all of the above and still not getting referrals, something needs to change. You need to think outside the box.

Here are 7 smart ways to get referrals from clients and friends:

  1. Ask directly. When wrapping up a project, as your client directly if they know of anyone who may be in need of your services.
  2. Ask indirectly. If you feel that asking them upfront is a little too forward, then ask them in your testimonial form. (A testimonial form is a short questionnaire you get your clients to fill in about your time working together, and you create their testimonial from combining their answers.) As your final question, ask 'do you know of anyone who may be in need of my services?'
  3. Collaborate. Write to a few friends and offer to send work their way if they send work your way. This works especially well if you're both in different creative industries.
  4. Create a referral program. Offer your friends and partners 5-10% of every successful referral. So, if they refer a client to you who buys a $2000 package, they would receive 5-10% of that. I know a few well-known coaches and writers who do this, and it works wonders for them!
  5. Offer an incentive. Offer your clients a discount or a freebie for every successful referral.
  6. Refer work to others. Only refer work to people you admire, trust and respect. People you genuinely think your clients will love. And when you send work their way, let them know you've done so by dropping them an email or a tweet. It opens up the way to a friendship, which could lead to them sending clients your way.
  7. Email others in your niche. Sometimes people email me asking if I will keep them in mind for referrals. If their work is good enough and their email is sincere and modest enough, I do!

I'm going to be discussing how I personally find and book clients in The Shelancers Club- an online community for freelance women that I'm launching in April. If you're interested in learning more then sign up for updates before the launch!

Last weekI ran a quiet giveaway for The Shelancers Club, and this week I chose a winner at random: Nicola at Belle Noir Loves! I'll be in touch with you soon. Thanks to everyone who participated!


5 things you can do to quickly grow your business

 Just click on this pin to find out 5 steps to quickly growing your business and how those 5 steps helped my business become what it is today. #Freelance #Marketing #Business #Freelancing #Gettingstarted

Before quitting your day job, you need to be earning a comfortable, consistent amount of money from your business. But it's pretty tricky to do that when you can only work on your business on the evenings.

You can't focus on your freelancing while you work full-time, but you can't quit your day job until you get more clients and more money. It's a never-ending, unfair cycle.

A recent reader said that her job often feels toxic and tends to mess with her creativity, which isn't good for freelancing. She wants to quit, but she has a mountain of bills that she can't reduce and not enough freelance income to cover them. She feels totally stuck.

Sound familiar?

A lot of the women I network with on social media have expressed the same feelings, and it makes me sad for them! Reeeally sad. Everyone deserves to do what they love. Everyone deserves to wake up each morning and actually feel excited to work. Everyone deserves to feel the satisfaction and fulfillment I feel when I help businesses transform their brands and websites.

A few weeks ago, I wrote of 3 things you can do while working full-time to prepare for freelancing. Today I'm here to sprinkle some hope on your day by sharing a few more helpful tips!

5 things you can do to quickly grow your business:

  1. Plan. Did you know that businesses that plan grow 60% quicker than ones that don’t? I keep a simple business plan that I update and tweak all the time. And since I’ve been doing this, my business growth has rocketed. When you plan how much money you want to earn and how you're going to get it, business growth seriously speeds up!
  2. Build connections. Without them, you’ll struggle to find clients. Connect with others in your niche, connect with ones on social media, and you’ll find that you’ll get clients referrals and friends from it.
  3. Take on small jobs. You can't take on big jobs when you work 9-5, that’s just a recipe for burnout. What you can do is take on small jobs. They will still provide you with experience, and possibly recurring clients or referrals.
  4. Collect testimonials. Even if you only do small jobs for people, collect their testimonials! When I was working full-time I designed Etsy banners for small businesses on the side, and I made sure to get a testimonial from all my clients. Testimonials are useful even if they aren’t for the kind of projects you want to be doing because people can still testify to how you work, how organized you are, how effective your communication is… This will help land you bigger clients in the future!
  5. Join or create a mastermind group. A mastermind is a small group of business owners similar at a similar level to you, and you all get together maybe once or twice a month to support and encourage each other, usually over Skype or something. Your business can grow exponentially from a mastermind group because your fellow group members will help you, push you, motivate you, and even refer work to you.

Leave a comment and let me know- how have YOU grown your business quickly and effectively?