In the fast-paced world of online entrepreneurship, the allure of quick profits often leads us down paths that may not align with our long-term goals. One such trend that's been gaining traction is the purchase of courses with master resell rights (MRR). But before you dive headfirst into this seemingly lucrative opportunity, it's essential to understand the potential pitfalls involved.
Join me asI share my honest opinion about master resell rights and uncover alternative paths to sustainable success in the online business world.
Disclaimer: I’m not trying to yuck someone’s yum here. If you sell a course with MRR and it’s working for you, you do you! This episode is here to make sure anyone who is considering MRR sees the cons and not just the pros.
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Resources Mentioned
The Content Batching Blueprint - Mini course to help you batch 1 month of content in 1 day
Story Sprint - Mini course to help you batch 1 month of Instagram stories in 1 day
Article
In the vast ocean of online opportunities, one trend that's been making waves lately is the purchase of courses with master resell rights (MRR). It's a tempting idea: buy a course, gain the rights to sell it, and pocket 100% of the profits. What’s not to like? BUT is it truly the golden ticket to success, or could it be a potential pitfall disguised as a shortcut? Let's delve into the realities of this trend and why, despite its allure, it might not be the wisest choice for your business.
Understanding Master Resell Rights:
Before we explore the pitfalls, let's clarify what master resell rights entail. Essentially, when you buy a course with MRR, you're granted permission to sell it yourself and keep all the profits.
1. Oversaturated Market:
Picture this: you stumble upon a seemingly irresistible offer for a course with MRR. However, if it's readily available to you, it's equally accessible to countless others in your niche. This leads to an oversaturated market flooded with identical products and brands selling in identical ways, diminishing their perceived value and making it challenging for you to stand out.
2. Reputation Risks:
Associating your brand with products you didn't personally create can tarnish your reputation and credibility if that creator or brand gets in trouble.
I personally don’t resell anyone else’s products unless I know the person well (i.e. we’ve met multiple times and I know their values, trust them to be an ethical person, and know their product is amazing.)
3. Integrity in Online Business:
It’s catching a bit of a scammy reputation. I’m not saying it is a scam. I’m saying that there has been a lot of sketchy people selling it as their own, changing the name of it, and so on. This leads to people buying it thinking they’re buying something else, and realizing they’ve been duped and it’s the same course they may already have bought, or seen around.
I’m also pretty convinced that this MRR thing is the reason why there’s SO many women on Instagram saying they can help you “make money online” who have 2 followers and have never actually made money online.
I’m a big believer that if you haven’t gotten real results with something, or you don’t have any experience with it, you should not be selling something about it.
People with no online business experience shouldn’t be teaching people about business.
It’s like someone who’s never performed open heart surgery offering to perform open heart surgery on you.
Try to avoid the trend of selling something just because you think it will make money quickly and easily. You don’t need to do that. All of us have enough knowledge and expertise we can monetize. We all have at least one transformation we’ve personally been through successfully that we can package up into an offer that helps others achieve the same transformation. (And it doesn’t have to be related to making money! I have students who manage podcasts,
“But I’m a beginner and I need to make money. Aren’t I supposed to fake it til I make it?”
No.
Go out there and get some experience!
Offer to take on discounted beta clients or students
Offer to do projects for free in exchange for testimonials
If you want to teach something you have not achieved yet, document your journey to achieving it on Instagram. THEN sell an offer teaching the transformation.
4. Quality Control Concerns:
Just because a course comes with master resell rights doesn't guarantee its quality. Sacrificing quality for the sake of quick profits can damage your reputation and erode the trust of your audience. Instead of prioritizing short-term gains, focus on creating high-quality, original content that adds genuine value to your audience's lives.
5. Embracing Authenticity and Long-Term Growth:
Rather than succumbing to the trend of master resell rights, consider investing your time and energy into creating your own high-quality offers. Whether it's low-ticket digital products or high-ticket services, once you find something that sells well it will outlast the trend of MRR. While it may require more effort upfront, the long-term rewards far outweigh the allure of quick profits.
(PS- I have a free list of 100 digital product ideas to spark your creativity!)
6. A Path to Sustainable Success:
In today's competitive landscape, authenticity and uniqueness are your greatest assets. By embracing your individuality, you'll not only outshine the competition but also build a resilient and sustainable business for the future.
The only thing that makes you stand out online is YOU. Don’t remove yourself from your brand by selling something someone else made, in the exact way they’ve taught 1000’s of others to sell it.
I created and now sell The Content Batching Blueprint - my method for batching 1 month of content in 1 day. There are already 100’s of creators teaching you how to make money online or sell on Instagram but very few teach it the way I do. This is one simple way that I stand out.
Unlock Your Creative Potential:
If you're looking for inspiration for your next digital product, I've compiled a list of 100 profitable ideas for all niches! Click here, sign up, and then check your inbox.
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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