instagram for business

How I Create Content Without Burning Out

 

If you feel that batching your Instagram content (especially some of your stories!) doesn't feel authentic then I have some tough love for you today (and I genuinely do say it with love because I want to see you succeed in content creation & business without burning out) 👉

What’s authentic about scrambling for new content ideas every day?

It’s like saying someone’s diet isn’t authentic because they meal prep on Sunday’s instead of cooking every single meal from scratch every day. What does authenticity have to do with it? They're just working smarter, not harder.

❌ Batching content doesn't mean you can’t and won’t post spontaneously anymore.

It just means you're not relying solely on spontaneity as your “strategy.” Now, your spontaneous posts complement your content strategy instead of being the entire strategy.

There are underlying limiting beliefs we should address here if you feel icky about batching your content...

Limiting Belief 1: Authenticity Equals Spontaneity

Authenticity is more about being true to your values and message, regardless of when the content was created. As I mentioned earlier - you can still post spontaneously! But now, if you have nothing to contribute to your niche for a while then you can step back and your content will still consistently publish because you batched a bunch of it.

(If you're not sure how to get started with content batching, try my step-by-step system >>)

Limiting Belief 2: Work Has to Be Hard to Be Successful

People with this belief might think that creating content should be difficult and time-consuming to count as "real work." While seasons of hard work are essential, if it’s your default mode then you’ll burn out eventually.

Limiting Belief 2: Constantly Being Busy = Success

If you subconsciously think being busy all the time = success, you might see batching content as taking shortcuts. But real success isn’t about how much you’re hustling; it’s about being productive and authentic without burning yourself out.

Limiting Belief 4: Productivity Equals Self-Worth

This belief is all about tying your value to how much you do and how hard you work. People with this mindset might feel guilty or lazy for batching content because it allows them to be productive without the constant grind.

If you relate to any of those, don't worry. Limiting beliefs can be rewritten.

If you're ready to work smarter, not harder, and learn how to batch 1 month of content in 1 day then start here.

If you want to learn how to batch 1 month of Instagram stories in 1 day, start here.



About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.

Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.


podcast Episodes

 

Why You’re Not Making Sales Even Though You Post Consistently

 

Today, let’s dive into a topic that’s probably been on your mind: why all your hard work on Instagram isn’t translating into sales.

I get it – you’re putting in the hours, posting consistently, and pouring your heart into your content. But somehow, the sales just aren’t rolling in like you hoped they would. Well, fear not! I’m here to shed some light on why that might be happening and, more importantly, how to fix it.

1. is your messaging too vague?

Okay, let’s start with the “basics.” When it comes to selling, specificity is key. Think about it – if someone tells you they made some money from selling a product, that’s nice and all, but it doesn’t really grab your attention, does it? Now, picture seeing a reel that says this: “I made $10,401 in 30 days from one $47 digital product.” Boom! Suddenly, you’re intrigued. You want to know more, right? That’s the power of specificity. So, take a look at your hooks and captions. Are they too vague? Are people scrolling past?

I know this is seen as one of the basics of business but there’s nothing basic about it. It's something most solopreneurs get wrong, especially beginners. Why? Because of a little thing called self sabotage. 9 times out of 10, people think they are being specific when they aren't, and this is because being specific feels dangerous. It feels like you're going to alienate potential clients when you are specific in your messaging. But when you try to speak to everyone, you speak to no one.

In order for people to buy from you, you have to capture their attention which can only be done nowadays when you're being specific, and you have to resonate with them on a personal level, which specificity does.

Messaging is a topic we’ll cover inside The Simple Business Builder self-study edition. Join the waitlist >>

2. You Don’t Have a Super Niche

Ah, the super niche – it’s like finding your own little corner of the internet where you reign supreme. Sure, you might have a niche based on who you help or what you sell, but what about your unique approach, perspective, or style? That’s where the magic happens. Build your niche around that. Your Super Niche sets you apart from the crowd and gives your audience a reason to choose you over everyone else. So, take some time to really think about what makes you a little different. What unique style or perspective do you bring to the table? Once you’ve got that figured out, own it, and watch as your tribe rallies around you.

Guess what? Creating a Super Niche is a topic we’ll also cover inside The Simple Business Builder self-study edition. Join the waitlist >>

3. Your Audience Isn’t Feeling the Connection

Let’s talk about that “this is for me” feeling. You know the one I’m talking about – it’s that instant connection you feel when you stumble across a piece of content that speaks directly to your soul. That’s what your audience should be feeling every time they scroll through your feed. If they’re not, it might be time to reassess your approach.

Are you speaking to their surface level pain points and desires, or the deeper ones they might even feel scared to talk about online? Are you making them feel seen and heard?

Remember, building a loyal community isn’t just about the numbers – it’s about forging genuine connections with the people who need you most.

(Psst! If you need help posting consistently on Instagram without feeling like you’re on a content creation hamster wheel, I invite you to join The Content Batching Blueprint!)

4. The Algorithm is Showing Your Content to the Wrong People

Ah, the ever-elusive algorithm. It can be a blessing or a curse, depending on where it decides to shine its spotlight. And let’s face it – sometimes it gets it totally wrong. Like that time one of my content batching posts went viral, only to find out it was going viral to men in India. Now, don’t get me wrong, I love connecting with people from all corners of the globe, but when it comes to selling, it’s all about reaching your ideal audience.

So, what did I do? I hit the delete button, regrouped, and tried again. And you know what? The next time I went viral, I reached a 900k ideal and aligned clients. How did I do it? Well, that leads me to my next point…

5. Optimizing Your Content for Your Ideal Audience

So, how exactly did I go from reaching the wrong crowd to hitting the jackpot with my ideal clients?

  • I location tag all of my content. (This doesn’t have to be your location, it can be the location of your ideal audience.)

  • I’m very specific in my posts, captions and hashtags about who it’s for. Keywords help the algorithm show your content to the right people.

  • I started engaging for 30 mins every day with my ideal clients and accounts similar to mine to show the algorithm what my account is about and who it’s for. Some people don’t believe this does anything, but when I did this I began noticing that the accounts I engaged with (and the people commenting on those posts) began engaging with my content.

(I also know someone who went from reaching millions of her ideal customers, to reaching hardly anyone. She’s one of the first to get Instagram’s new feature, “Creators Like You”, which shows you similar creators to yourself. And guess what hers showed? NO accounts like hers, just accounts similar to what she follows... You see where I’m going here.)

6. Patience is Key: Don’t Expect Overnight Success:

Ah, the allure of overnight success – it’s a tempting notion, isn’t it? But here’s the reality check: building a thriving online presence takes time, effort, and yes, a whole lot of patience.

It’s easy to fall into the trap of expecting instant gratification and quick fixes, especially in today’s fast-paced world. But the truth is, creating good content is a skill that you develop over time, just like learning to play the piano, or learning to knit. Sure, you can take a course to give you a leg up, but the real magic happens when you roll up your sleeves and practice.

Taking one course and expecting your content to go viral overnight is like taking one gym class and expecting to go home with a six pack. 👀

So commit to practicing, experimenting, and yes, analyzing the results. Rome wasn’t built in a day, and neither is a killer content strategy. So, take a deep breath, trust in the process, and remember – good things come to those who wait (and work for it).

As you can see, specificity and messaging is often the reason your content isn’t performing. If you want to learn how to build a Super Niche & create magnetic messaging so your content finally converts, join the waitlist for The Simple Business Builder Self-Study Course.

Please note: In the past, I’ve ran The Simple Business Builder mastermind which was very comprehensive and taught my entire system. This is a simplified self-study course focusing solely on one a few of the key elements of SBB: niche, messaging, and creating an irresistible offer suite. 


Resources Mentioned

The Content Batching Blueprint - Batch 1 month of Instagram content In 1 day
Story Sprint - Learn how to batch 1 month of Instagram stories in 1 day
The Simple Business Builder Self-Study Course Waitlist


About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.


PODCAST Episodes

 

I Posted Consistently on Instagram for 6 Months. HERE’S What Happened…

 

I’m sure you see all the social media gurus telling you to “post consistently”... but you wonder, is it REALLY worth it?

Each post takes you hours to create and you only get 20 likes and 3 unfollows. Sound familiar? What’s the point in investing soooo much time into Instagram when you’re getting little to no return?

In this week's episode, I pull back the curtain on my journey of posting consistently on Instagram for six months.

Spoiler alert: it's been a game-changer.

Not only have I gained 10 clients directly from Instagram, gained 7000+ new followers and 1303+ email list subscribers… I’ve gained something even better.

Let’s dive into the real talk about follower growth, getting clients organically (no ads), and the surprising benefits of consistency that no one's talking about.

Hit “play” on the podcast player below to tune in! Or keep scrolling to read the article.

PS - Ready to post consistently on Instagram WITHOUT creating content every day and burning out? Discover The Content Batching Blueprint and learn how to batch 1 month of content in just one day.

Subscribe on Apple Podcasts, Google or Spotify.



Article

Ever feel like you're pouring your heart and soul into Instagram, only to get a handful of likes and a couple of unfollows in return? Trust me, I've been there. The struggle is real, and it's easy to question if it's all worth it.

In this week's episode, I'm peeling back the layers of my Instagram journey over the past six months.

I’ve been posting for 11 years but in 2023 I took a break for a few months. I probably posted about once a month during that time (but I showed up on stories about 4x a week.) As a result, it reeeeally damaged my reach when I returned!

In August/September, I made a conscious decision to prioritize consistent posting on Instagram, and I’m pleased with the results!

I hope this encourages you - whether you have a dead account or you’re starting a new one.

Results

  • 10 Clients

  • (Unknown number of course sales)

  • 7000 New Followers

  • 1303+ New Email Subscribers

  • Over 100 Sign-ups to the waitlist for The Content Batching Blueprint, from just a couple of posts and stories so far.

Client Success Story:

One of my students experienced a significant breakthrough after getting more specific with her messaging and then posting consistently for 6 weeks.

Within 6 weeks of consistent posting on Instagram, she secured 3 new retainer clients adding an extra $2400 to her income per month, and booked discovery calls with 3 more potential clients too!

Why Consistency Matters:

  1. Establishes reliability: Consistent posting establishes your presence and reliability on the platform, showing your audience that you're committed to providing value regularly. Subconsciously, this signals trustworthiness.

  2. Increases Visibility: The Instagram algorithm favors accounts that post consistently, boosting your chances of appearing in your followers' feeds and reaching new audiences. I’ve noticed recently that my posts reach is increasing overall, and engagement has been good even on lower performing posts.

  3. Strengthens Brand Identity: Regular posting allows you to reinforce your brand message, aesthetic, and values, making your brand more recognizable and memorable to your audience. Think about the last person you considered buying from. The last person I thought about buying from appearing in my feed every day with her story, her post, or both.

  4. Engagement and Community Building: Consistent posting encourages engagement from your followers, leading to conversations, comments, and shares. This engagement helps foster a sense of community around your brand. Building a community is important - it produces repeat clients, true fans, and even when some of them might never buy from you, they’ll often support you in other ways like sharing your content or engaging with it. I have people in my community who have been here for 8-11 years and still hire me as their coach and join my products and programs. When you build a community on IG, you’re investing in building an audience who will CONTINUALLY invest in YOU.

  5. Increases your chance of getting clients and sales: The more you can be seen on IG, the more chance you have of someone hiring you from your content. This doesn’t mean you need to post every day or multi times a day, but you also shouldn’t just post once or twice here and there. A lot of my clients reach for a happy medium, like 4 or 5 posts a week, sometimes 3. And with my content batching system, you can create all of these posts in 1 day each month. That means you only sit down to create IG content 12 times a year. Then set it and almost forget it.

  6. Opportunity for Experimentation and Learning: Regular posting allows you to experiment with different content types, captions, hooks, content anchors and content pillars - providing valuable insights into what resonates best with your audience.

  7. Consistent Growth: By posting consistently, you steadily start attracting new followers and expanding your reach over time. Because the more consistent you are, the more you learn about what your audience does and does not like. And with every lesson you learn, you can apply it to create more and better content.

The Solution: the Content Batching Blueprint

On March 21st, I'm launching The Content Batching Blueprint, a video training + templates designed to help you batch 1 month of IG content in just 1 day.

There's also a 3-day option for those who prefer to spread out the tasks.

  • Inside CBB, you'll receive:

    • 30 days of plug’n’play viral hooks

    • A sustainable posting schedule

    • 1-day and 3-day content batching checklists

    • An Instagram content calendar

    • 30-minute video training

Click here to join the Content Batching Blueprint course


About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.


Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: Apple Podcasts, Google or Spotify.

To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.

To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.


More Episodes