My Honest Opinion About Master Resell Rights

In the fast-paced world of online entrepreneurship, the allure of quick profits often leads us down paths that may not align with our long-term goals. One such trend that's been gaining traction is the purchase of courses with master resell rights (MRR). But before you dive headfirst into this seemingly lucrative opportunity, it's essential to understand the potential pitfalls involved. 

Join me asI share my honest opinion about master resell rights and uncover alternative paths to sustainable success in the online business world.

Disclaimer: I’m not trying to yuck someone’s yum here. If you sell a course with MRR and it’s working for you, you do you! This episode is here to make sure anyone who is considering MRR sees the cons and not just the pros.

Click “play” on the podcast player below to tune in or scroll down to read the article.

Subscribe on Apple Podcasts, Google or Spotify.

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Resources Mentioned

The Content Batching Blueprint - Mini course to help you batch 1 month of content in 1 day

Story Sprint - Mini course to help you batch 1 month of Instagram stories in 1 day

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Article

In the vast ocean of online opportunities, one trend that's been making waves lately is the purchase of courses with master resell rights (MRR). It's a tempting idea: buy a course, gain the rights to sell it, and pocket 100% of the profits. What’s not to like? BUT is it truly the golden ticket to success, or could it be a potential pitfall disguised as a shortcut? Let's delve into the realities of this trend and why, despite its allure, it might not be the wisest choice for your business.

Understanding Master Resell Rights:

Before we explore the pitfalls, let's clarify what master resell rights entail. Essentially, when you buy a course with MRR, you're granted permission to sell it yourself and keep all the profits.

1. Oversaturated Market:

Picture this: you stumble upon a seemingly irresistible offer for a course with MRR. However, if it's readily available to you, it's equally accessible to countless others in your niche. This leads to an oversaturated market flooded with identical products and brands selling in identical ways, diminishing their perceived value and making it challenging for you to stand out.

2. Reputation Risks:

Associating your brand with products you didn't personally create can tarnish your reputation and credibility if that creator or brand gets in trouble.

I personally don’t resell anyone else’s products unless I know the person well (i.e. we’ve met multiple times and I know their values, trust them to be an ethical person, and know their product is amazing.)

3. Integrity in Online Business:

It’s catching a bit of a scammy reputation. I’m not saying it is a scam. I’m saying that there has been a lot of sketchy people selling it as their own, changing the name of it, and so on. This leads to people buying it thinking they’re buying something else, and realizing they’ve been duped and it’s the same course they may already have bought, or seen around.

I’m also pretty convinced that this MRR thing is the reason why there’s SO many women on Instagram saying they can help you “make money online” who have 2 followers and have never actually made money online.

I’m a big believer that if you haven’t gotten real results with something, or you don’t have any experience with it, you should not be selling something about it.

People with no online business experience shouldn’t be teaching people about business.

It’s like someone who’s never performed open heart surgery offering to perform open heart surgery on you.

Try to avoid the trend of selling something just because you think it will make money quickly and easily. You don’t need to do that. All of us have enough knowledge and expertise we can monetize. We all have at least one transformation we’ve personally been through successfully that we can package up into an offer that helps others achieve the same transformation. (And it doesn’t have to be related to making money! I have students who manage podcasts, 

“But I’m a beginner and I need to make money. Aren’t I supposed to fake it til I make it?”

No.

Go out there and get some experience!

• Offer to take on discounted beta clients or students

• Offer to do projects for free in exchange for testimonials

• If you want to teach something you have not achieved yet, document your journey to achieving it on Instagram. THEN sell an offer teaching the transformation.

4. Quality Control Concerns:

Just because a course comes with master resell rights doesn't guarantee its quality. Sacrificing quality for the sake of quick profits can damage your reputation and erode the trust of your audience. Instead of prioritizing short-term gains, focus on creating high-quality, original content that adds genuine value to your audience's lives.

5. Embracing Authenticity and Long-Term Growth:

Rather than succumbing to the trend of master resell rights, consider investing your time and energy into creating your own high-quality offers. Whether it's low-ticket digital products or high-ticket services, once you find something that sells well it will outlast the trend of MRR. While it may require more effort upfront, the long-term rewards far outweigh the allure of quick profits.

(PS- I have a free list of 100 digital product ideas to spark your creativity!)

6. A Path to Sustainable Success:

In today's competitive landscape, authenticity and uniqueness are your greatest assets. By embracing your individuality, you'll not only outshine the competition but also build a resilient and sustainable business for the future.

The only thing that makes you stand out online is YOU. Don’t remove yourself from your brand by selling something someone else made, in the exact way they’ve taught 1000’s of others to sell it.

I created and now sell The Content Batching Blueprint - my method for batching 1 month of content in 1 day. There are already 100’s of creators teaching you how to make money online or sell on Instagram but very few teach it the way I do. This is one simple way that I stand out. 

Unlock Your Creative Potential:

If you're looking for inspiration for your next digital product, I've compiled a list of 100 profitable ideas for all niches! Click here, sign up, and then check your inbox.

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About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.

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Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: Apple Podcasts, Google or Spotify.

To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.

To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.

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Consistency is overrated. Here's why...

'Consistent' does NOT mean 'constant.'

You do not need to post to Instagram every day.

You don't need to push a podcast episode out, come rain or shine, every single week of the year.

Your business will not collapse if you don't send a newsletter out for a couple of weeks.

To me, being consistent simply means you're on the ball more often than not. It doesn't mean you're on the ball all of the time.

Tune in to this episode to learn:

- Why consistency is pointless without the S word.

- Why you don't always have to be consistent and how to know when you can 'slack off' without breaking your business.

- What happened when I didn't post on Instagram for a whole month.

Click “play” on the podcast player below to tune in!

Subscribe on iTunes, Google or Spotify.

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Resources Mentioned

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Transcript

Ok this title may have been ever so slightly click baity because the fact is that consistency with online marketing in particular is important, we all know that.

But consistency is useless without the S word, and i'll explain what that is in a bit.

There are even times in business where you don't HAVE to be as consistent anymore.

So if you're interested in a gentler and smarter approach to consistency, keep listening.

First of all, we need to stop confusing 'consistent' with 'constant'

You do not need to market constantly. You don't need that pressure. When you put that expectation on yourself, you end up feeling like you're on a marketing hamster wheel or a content creation hamster wheel.

To me, consistent simply means you're on the ball more often than not. It doesn't mean you're on the ball every single day.

So pick a marketing schedule that would feel sustainable to you. Something that isn't every day if that's not within your capacity. And don't feel bad about not being able to show up on socials or post something daily - it's rare that anyone with a life and no team can do this. If you can outsource it - great! If not, don't pressure yourself. You'll be consistent with your marketing if it feels sustainable. That's the key to consistency.

You don't always NEED to be consistent.

If you are going through a challenging or busier than normal season of life, don't also add the pressure to be consistently marketing to your already toppling todo list. Same goes for if you're struggling right now with an illness, grief or something else that's hard. If you don't have the capacity to hire out your marketing then give yourself permission to take a break from it or better yet, try to automate it. Or focus only on 1-2 marketing avenues, and pause the rest for now. It can feel scary, but there's peace in believing & trusting that even if say you stop posting on Instagram for a while and it damages your reach, you're resilient and smart enough to build it up again when you're ready.

I haven't posted for a month to Insta because I've been busy with other things, but my insights still show my account engagement is growing and that's just from a post i made a month ago. So I hope that makes it a little less scary to take a break if you need it.

Another time you don't need to be as consistent is when you've built your business and credibility. I remember interviewing Maya Elious years ago and asking her why she stopped live streaming so often and she said, "because I don't have to. I've built my community and my reputation thanks to that, I don't HAVE to live stream much anymore."

Consistency is most important when you haven't built your community, credability, and grown an audience of people who would love to buy anything you offer. So when you've done those things, you can ease off on being consistent with certain types of marketing, like live streaming.

Another time you may not want to prioritize consistency is if you're not in a growth phase. If you are in a season where you just want to focus on nurturing the audience of potential clients that you've already built, you can get clients from that instead of focusing on growth. That might look like nurturing your email list instead of consistently posting to instagram, or asking for referrals and creating a referral program.

Consistency is pointless without strategy.

You can consistently post let's say an IG post every day. But without strategy, those posts will hear crickets. They won't get engagement. And they won't lead to clients.

I see a lot of business owners unsure what they should post and that's where you need to start. Because you can't have consistency without strategy.

Consistency compounds, it builds momentum and helps you grow and get in front of more people.

But strategy is what converts those people to loyal followers and clients. One without the other isn’t as effective.

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About Nesha

Hey there! I’m Nesha, 10-year traveling entrepreneur and host of The Simple Business Show. I teach freedom seekers how to make a full-time income online without working full-time hours, so they have the time, location and financial freedom to live the lifestyle they dream of.

Looking for more ways I can help you? Here they are:

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.

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Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: iTunes, Google or Spotify.

To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.

To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.

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10 Mistakes That Are Keeping Your Income Below $5k a Month // Tips For Online Business Owners

Whether you're in the first few years of your online service business / freelance business or you have been in business for a while but don't make more than $5k a month ($60k a year), this episode is for you.

And for those of you that do make $60k+, at least 6 of these mistakes will likely still apply to you, so don't skip this episode.

You'll learn...

• 2 mistakes I made when I first started my online business

• 1 thing I'm SO glad I did when I first started out

• 10 mistakes that are keeping your income below $5k a month

• The simplest way to overcome procrastination

• Why you should STOP offering free PDF's, charging what you're worth, waiting to feel motivated to work, relying too heavily on ONE marketing strategy, and more.

Click “play” on the podcast player below to tune in! Or keep reading for a simplified written version.

Subscribe on iTunes, Google, Spotify or Youtube

10 Mistakes That Are Keeping Your Income Below $5k a Month

1. Not investing in business education and learning from entrepreneurs that are ahead of you (Podcast timestamp: 4:10 )

There are a lot of online business owners trying to reinvent the wheel in the name of saving money. This is what I did too when I first started my freelance design business. But it was a mistake because yes, it saved me the $500 - $8000 I could have invested in courses and coaching, but it took me 2-3 years to figure things out on my own. In those 2-3 years I earned less than £10k a year because I was teaching myself everything (which is slow and requires a lot of mistake-making before you find what works.)

Yes, we are all unique business owners and there’s no one-size-fits-all business structure or marketing strategy we can all follow for success. But it’s wise to pick and choose from other people’s proven structures instead of building the whole thing from scratch. If I had, maybe I would have earned £30k+ a year instead of less than £10k?

Would, let’s say, £5k in business education have been worth £30k in sales?

It’s a no-brainer - of course it would!

(This obviously depends on if you have the money to invest in your education. If you are struggling to pay the bills and put food on the table, it’s probably unwise to invest in your education right now. But you can look for a stable job that meets your financial needs and then work on your business.)

2. Constantly rebranding (9:26)

In my first few years as an online graphic designer, I was constantly rebranding. And it was a waste of time. Because honestly? There will never be a design that is 100% perfect because perfect doesn’t exist.

And if I’m being even more honest? Your clients don’t care if your logo or website isn’t perfect.

Just get it done and promise yourself that you won’t tweak it again for at least 6 months. Habitually rebranding is a form of procrastination that helps you avoid the scary work of actually marketing your services.

3. Relying solely on one risky marketing strategy (16:21)

Some marketing strategies are riskier than others, like referrals and social media marketing. Both are great! But if you rely solely on one of them for clients, it’s risky because you don’t control either strategy. Whether or not you get referrals is down to other people. And social media is controlled by an algorithm that can change at any time.

If you’ve relied on one marketing strategy and found it’s dried up and your income is endangered, take it as a lesson and learn to have 2-3 marketing strategies. At least one needs to be a safer strategy you have more control over, like email marketing.

4. Making a PDF your opt-in freebie instead of a free email course (19:41)

I have PDF’s and I also have free email courses. (A new one is coming out next month!)

I’ve had free email courses for a decade. And they convert far more clients and customers than my PDF’s. Plus, they help my subscribers get into the habit of opening my emails (whereas people often sign up for free PDF’s and then never open emails from that person again.)

Here are a few more reasons you might not be earning $5k a month…

24:09 You are charging what you’re worth, not what the result of your service is worth

26:41 You give up on marketing strategies too quickly

29:07 You rely on motivation or passion to fuel your work

30:59 You send 1 email a month or don’t have an email list at all

33:24 You work full-time hours. (Listen to the podcast episode for why this reason made the list!)

37:43 You don’t have a niche or clear messaging

40:00 You kinda just hope clients roll in without putting effort into marketing

I go in-depth on each of these points in the podcast episode. Hit “play” on the player below or listen to this episode on Apple or Spotify!

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Resources Mentioned

FREE Starter Kit for Booking Clients Consistently

Simple Sales School, my marketing & sales program

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About Nesha

Hey there! I’m Nesha, host of The Simple Business Show. I teach freedom seekers how to make a full-time income online without working full-time hours, so they can have the time, location & financial freedom to live the slow + free lifestyle they dream of.

Looking for more ways I can help you? Here they are:

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.

1:1 Coaching - Work with me 1:1 in my 3-month program, Momentum.

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Subscribe & Leave A Review! 

If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.

Here’s how to subscribe and review the show:

Subscribe on your favourite podcast platform: iTunes, Google, Spotify or Youtube.Click here to open this show in iTunes and leave a five star rating and review.

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