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How I Make Daily Digital Product Sales Without Relying on Going Viral

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Is your reach low lately?

Low reach is a common concern for online entrepreneurs on Instagram so you’re not alone. ALL of us experience ebbs and flows with reach. And there are sooo many reasons for low reach, like:

  • Your hooks aren’t capturing people’s attention.

  • You haven’t done enough market research to see what content YOUR audience is most interested in.

  • You haven’t trained the algorithm to show your content to the right audience

  • Etc.

But we’re not going to talk about how to increase reach today. Because the belief that high reach = success on Instagram? That’s a myth. That’s the mindset of a content creator, not an entrepreneur.

My recent post only reached 2.6K users in 4 days (not great) but generated 4 digital product sales just within the first 12 hours of posting. (I use THIS content creation system.)

 
 

High reach does not equal SALES.

Does it help? Of course! As long as you train the algorithm to show your content to the right audience. I’ll show you how in my upcoming Instagram strategy class, Content That Converts.

But you should be able to sustain your income without relying on going viral. Even your low-reach posts should convert to sales.

If you can make a full-time income online even when you’re not going viral, it eliminates the pressure for every post to perform like crazy and makes Instagram marketing feel more fun.

Remember:

Followers ≠ sales

High reach ≠ sales

What DOES = sales?

Allow me to answer by explaining how I make daily digital product sales on Instagram without relying on going viral.

(Psst! Before we go on, you should know: I have a FREE list of 100 Profitable Digital Product Ideas. Sign up to download them >>)

1. create irresistible offers.

What makes an offer irresistible?

  • You co-create it with your audience. Don’t create something you THINK they want. Instead, do deep market research so you can create offers you KNOW they want.

  • Test your offer idea in free content first. If people engage a lot with the free content, it’s proof that an offer on this subject could sell well.

  • Solve one specific pain point in one specific offer. (E.g. The Content Batching Blueprint solves one problem - it helps solopreneurs post consistently with ease and speed. And it’s one 30-minute video training with templates and copy/paste elements to make the implementation as fast as possible.)

  • You fill a gap in the market. (E.g. Even though people respond really well to my content about batching which signaled that it could be a good digital product idea, there aren’t many existing products about it. Most Instagram gurus sell courses on how to GROW on Instagram, or how to go viral. So I filled a gap in the market with The Content Batching Blueprint.)

If you have an irresistible offer, it’s easy to sell even with a small audience. 

If your offer is meh, you’ll need to rely on going viral and getting LOTS of eyes on your content to make an adequate living.

2. Low-Ticket Digital Products Sell Best On Instagram.

Low ticket = Under $100. 

Why start with low-ticket items?

Think of it like inviting someone to sample a delicious appetizer before serving them the main course. My low-ticket digital products act as the appetizer – they give my audience a taste of what it’s like to work with me. These products are affordable, low-risk, and provide immediate value. Plus, they help build trust and credibility with my audience.

Once people join my low-ticket offers and experience the value I provide, they’re more likely to trust me with their investment in my higher-ticket offers. It’s all about building that relationship and nurturing it over time.

 
 

3. Create an email funnel, or miss out on thousands of £.

Ever heard the saying, “The money is in the list”? Well, there’s some truth to that. Having an email funnel allows me to continue nurturing my relationship with my audience beyond Instagram. When people sign up for my freebie on Insta, they enter my email funnel, where I pitch them one of my offers.

This automated system ensures that even if my reach on Instagram fluctuates, I still have a way to reach and convert my audience. It’s like having a safety net for my business – no matter what happens on social media, my email list remains a reliable source of leads and sales.

4. My Content Strategy Is Conversion-Focused.

Gone are the days of chasing likes and followers. Instead, I focus on creating content that converts. This means crafting content that not only engages my audience but also drives them to take action – whether that’s signing up for my freebie, purchasing a product, or booking a discovery call for my coaching services. 

To achieve this, my content strategy includes four key types of content:

  • Engaging Content: Content that resonates with my audience on a personal level, making them feel seen and understood. The goal is to connect over shared values or experiences. I also share my unique perspectives and unpopular opinions, establishing myself as an authority in my industry because if you have nothing different to say, you blend into the sea of similar online business owners!

  • Aspirational Content: I sometimes share my transformation story (at least once a month) since my customers are a past version of me. This inspires them and helps them see that if they want this transformation, I’m the person to teach them.

  • Conversion Content: I showcase client results and share my own successes to build trust and credibility with my audience. (This could also include portfolio work if you’re a creative entrepreneur.)

  • Educational Content: They say it’s dead but what they mean is Tips and Tricks. Not all educational content is about tricks and hacks. I post overviews of my strategies, and point them to my classes and courses for the full framework.

By focusing on conversion-centric content, I’m able to turn even my low-reach posts into valuable sales opportunities.

So, if you’re tired of stressing over your reach on Instagram, remember – it’s not about how many people see your content, but rather, how many people take action because of it. With the right strategy in place, you can turn every post into a sales powerhouse, no matter your reach. Viral posts will become the cherry on top!

If you want to learn how to create content that converts, look out for my Content That Converts class coming soon. (This is different to The Content Batching Blueprint. You can already join the blueprint here to learn my step-by-step system for batching 1 month of content in 1 day.)

The Simple Business Builder is also coming soon. This course will teach you how to create a super niche, craft magnetic messaging, and build an offer suite that sells like Taylor Swift tickets. Join the waitlist >>

Resources Mentioned

Content Batching Blueprint - Batch 1 month of Instagram content in 1 day

Story Sprint - Learn how to batch 1 month of Instagram stories in 1 day

Simple Business Builder Self Study Waitlist

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.

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How I Made $10,537 in 30 Days with a $47 Digital Product

 

Today, I want to pull back the curtain and give you a behind-the-scenes look at how I made $10,537 in just 30 days by launching a $47 digital product. 

I launched this with just emails and Instagram posts/stories… no ads, no webinars, nothing like that. Now, it sells multiple times a day while I go for walks, work on other projects, or watch Netflix. (I’m currently obsessed with The Circle!)

⭐ Psst! Before we go on, you should know: I have a FREE list of 100 Profitable Digital Product Ideas. Sign up to download them >>

Let's break it down step-by-step, so you can replicate some of this success in your own business:

1. Co-create Your Offer with Your Audience:

One of the biggest mistakes you can make when launching a new offer? Creating what you THINK your community needs, not what they TELL you they need. Co-create your offer with your audience if you want it to sell.

This requires more than asking a few questions on an Instagram story poll, although that’s a good start. It requires getting to know your audience as well as you know your bestie.

What is their biggest struggle in relation to your niche?

Their biggest goal?

What have they tried already?

Use their feedback to craft an offer that speaks directly to their needs.

Tip: Once you have the answers, create content on these topics and see what resonates most. Your content will leave clues as to WHAT your offers should be. For example, I posted about content batching probably 10 times before I created my Content Batching Blueprint and Story Sprint - my free content helped me see that my unique content batching system was something my audience was really interested in.

Notice I said MY audience? That’s because everyone’s audience is different. Even if two entrepreneurs have audiences that are interested in starting a business, for example, one audience may be drawn to the first entrepreneur because she’s a hustlin’ girlboss, and the other audience may be drawn to the second because she has ADHD and so do they.

Remember: you have to understand YOUR unique audience to create irresistible offers.

(This is something I’ll teach you inside The Simple Business Builder self-study course, coming soon. Join the waitlist >>)

2. Craft Magnetic Messaging:

When I started my first business in 2012, vague messaging still performed well. You could create content like “3 ways to grow your online business” and it would take off.

Not in 2024.

There are WAY more online businesses now, so if you want to stand out in a sea of similar content, be specific in your messaging. Your sales pages, your Instagram posts, your emails… they need to be specific and tell your stories. Because before you can sell, you need to understand how to capture attention. 

Would you have been as likely to open this email if it was called “7 things that helped me successfully launch a product”?

Probably not.

It’s called “How I Made $10,537 in 30 Days with a $47 Digital Product” because that is specific and it’s my story. In a world of AI-generated content, this helps yours stand out.

(Guess what? This is also something I’ll teach you inside The Simple Business Builder self-study course, coming soon. Join the waitlist >>)

3. Embrace Your Super Niche:

Think beyond just who you help and what you sell. What's your unique approach, style, or perspective? What makes YOUR approach special?

Build your niche around this. This is what will truly set you apart in a crowded market.

I know that niching down feels counterintuitive, like you’re saying no to potential clients. But when you speak to everyone, you speak to no one. You give no one that “this is for ME!!” feeling that leads to loyal customers and clients.

(You can learn more about creating a Super Niche in my free 16-page guidebook btw ✨)

Here’s how I apply this in my own business:

Many entrepreneurs can teach you how to build a successful online business. But not everyone has my story and experience - I built a six-figure business while working 3 days a week and traveling the world. So I teach you how to build an online biz that makes an abundant full-time income WITHOUT working full-time hours or burning out. And I do so through my S.M.A.R.T system which teaches you how to work smarter, not harder.

The S.M.A.R.T system helps you:

S: Create simple and solid business foundations (like your Super Niche and an irresistible offer suite)

M: Set up marketing systems (like my Content Batching System)

A: Automate 6 months of email marketing so you can sell in your sleep

R: Set up a recurring revenue offer + passive income offers

T: Create time management systems so you can work less and earn more.

I use my super niche to help me stand out online. And I sell The Content Batching Blueprint as one part of this system (which naturally makes people want the other parts when they join the blueprint and see how valuable it is.)

4. Post 5x a week at least 4 weeks before your launch:

This is called Breadcrumbing. It’s the act of creating content that discusses the topic of your upcoming offer and warms your audience up. It’s helpful to mention your upcoming product in almost every post. After all, people typically need to hear about something 7 times before they take action!

Use tools like The Content Batching Blueprint to create 1 month of content in 1 day so you don’t have to stress over what to post every day.

5. Leverage the Power of Email Marketing:

Don't underestimate the power of your email list. It's your direct line to your audience, and you own it! (Unlike your Instagram account.)

Email your list every day during your launch to keep the momentum going. Remember, selling is serving. The people who need your offer are being helped by your emails. The people who don’t need your offer will simply unsubscribe.

(Bonus tip: you can create an “unsubscribe from emails about this topic” button so that people have the option of staying on your list but just not receiving emails about this particular offer.)

6. Launch Stacking & Implementing an Order Bump:

Make it easy for your customers to add value to their purchase. Offer a discounted product at checkout, like I did with my class, Story Sprint. I listed this at the checkout page of The Content Batching Blueprint, and 1/3 of my customers added it to their purchase!

You'll be amazed at how many customers take advantage of this offer, increasing the value of each sale.

 
Image of additional bonus one-time offer to add to purchase
 

You can also Launch Stack like I did. (Yes, I did make that term up 🤪)

Right after I launched The Content Batching Blueprint, I gave Story Sprint its own mini launch. Stacking the launch of these two products together worked because:

  1. Story Sprint is the perfect addition to CBB. It teaches you how to batch 1 month of Instagram stories!

  2. I had already mentioned Story Sprint on the checkout page of CBB so my students were already aware of it. The mini launch helped raise even more awareness (and brought in lots of sales.)

7. Bonus Tip: Build Trust with Social Proof:

I use a tool called Provesrc* to showcase in real-time who has purchased a digital product from me. When someone buys, a notification appears on the bottom left of my website showing others that someone just purchased from me. The best part? You can set it to show people buyers from their country first, which eliminates the “will this work in my country?” question some creators get from potential buyers.

 
Image of ProveSource notification of Story Sprint sale
 

When your customers see real people are buying, they'll be more likely to trust you and buy from you too.

And there you have it, my friend! These are the exact steps I took to achieve a five-figure launch from one $47 digital product, and I have no doubt that you can do the same.

  1. Don't forget to mark your calendar for the launch of The Simple Business Builder, self-study course. We'll be diving deep into building a super niche, crafting magnetic messaging, and creating offers that sell out faster than Taylor Swift tickets. You can join the waitlist to be the first to hear about it.

  2. Download my FREE list of 100 Profitable Digital Product Ideas if you’re interested in launching your own low-ticket product >>

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.

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