Is your reach low lately?
Low reach is a common concern for online entrepreneurs on Instagram so you’re not alone. ALL of us experience ebbs and flows with reach. And there are sooo many reasons for low reach, like:
Your hooks aren’t capturing people’s attention.
You haven’t done enough market research to see what content YOUR audience is most interested in.
You haven’t trained the algorithm to show your content to the right audience
Etc.
But we’re not going to talk about how to increase reach today. Because the belief that high reach = success on Instagram? That’s a myth. That’s the mindset of a content creator, not an entrepreneur.
My recent post only reached 2.6K users in 4 days (not great) but generated 4 digital product sales just within the first 12 hours of posting. (I use THIS content creation system.)
High reach does not equal SALES.
Does it help? Of course! As long as you train the algorithm to show your content to the right audience. I’ll show you how in my upcoming Instagram strategy class, Content That Converts.
But you should be able to sustain your income without relying on going viral. Even your low-reach posts should convert to sales.
If you can make a full-time income online even when you’re not going viral, it eliminates the pressure for every post to perform like crazy and makes Instagram marketing feel more fun.
Remember:
Followers ≠ sales
High reach ≠ sales
What DOES = sales?
Allow me to answer by explaining how I make daily digital product sales on Instagram without relying on going viral.
(Psst! Before we go on, you should know: I have a FREE list of 100 Profitable Digital Product Ideas. Sign up to download them >>)
1. create irresistible offers.
What makes an offer irresistible?
You co-create it with your audience. Don’t create something you THINK they want. Instead, do deep market research so you can create offers you KNOW they want.
Test your offer idea in free content first. If people engage a lot with the free content, it’s proof that an offer on this subject could sell well.
Solve one specific pain point in one specific offer. (E.g. The Content Batching Blueprint solves one problem - it helps solopreneurs post consistently with ease and speed. And it’s one 30-minute video training with templates and copy/paste elements to make the implementation as fast as possible.)
You fill a gap in the market. (E.g. Even though people respond really well to my content about batching which signaled that it could be a good digital product idea, there aren’t many existing products about it. Most Instagram gurus sell courses on how to GROW on Instagram, or how to go viral. So I filled a gap in the market with The Content Batching Blueprint.)
If you have an irresistible offer, it’s easy to sell even with a small audience.
If your offer is meh, you’ll need to rely on going viral and getting LOTS of eyes on your content to make an adequate living.
2. Low-Ticket Digital Products Sell Best On Instagram.
Low ticket = Under $100.
Why start with low-ticket items?
Think of it like inviting someone to sample a delicious appetizer before serving them the main course. My low-ticket digital products act as the appetizer – they give my audience a taste of what it’s like to work with me. These products are affordable, low-risk, and provide immediate value. Plus, they help build trust and credibility with my audience.
Once people join my low-ticket offers and experience the value I provide, they’re more likely to trust me with their investment in my higher-ticket offers. It’s all about building that relationship and nurturing it over time.
3. Create an email funnel, or miss out on thousands of £.
Ever heard the saying, “The money is in the list”? Well, there’s some truth to that. Having an email funnel allows me to continue nurturing my relationship with my audience beyond Instagram. When people sign up for my freebie on Insta, they enter my email funnel, where I pitch them one of my offers.
This automated system ensures that even if my reach on Instagram fluctuates, I still have a way to reach and convert my audience. It’s like having a safety net for my business – no matter what happens on social media, my email list remains a reliable source of leads and sales.
4. My Content Strategy Is Conversion-Focused.
Gone are the days of chasing likes and followers. Instead, I focus on creating content that converts. This means crafting content that not only engages my audience but also drives them to take action – whether that’s signing up for my freebie, purchasing a product, or booking a discovery call for my coaching services.
To achieve this, my content strategy includes four key types of content:
Engaging Content: Content that resonates with my audience on a personal level, making them feel seen and understood. The goal is to connect over shared values or experiences. I also share my unique perspectives and unpopular opinions, establishing myself as an authority in my industry because if you have nothing different to say, you blend into the sea of similar online business owners!
Aspirational Content: I sometimes share my transformation story (at least once a month) since my customers are a past version of me. This inspires them and helps them see that if they want this transformation, I’m the person to teach them.
Conversion Content: I showcase client results and share my own successes to build trust and credibility with my audience. (This could also include portfolio work if you’re a creative entrepreneur.)
Educational Content: They say it’s dead but what they mean is Tips and Tricks. Not all educational content is about tricks and hacks. I post overviews of my strategies, and point them to my classes and courses for the full framework.
By focusing on conversion-centric content, I’m able to turn even my low-reach posts into valuable sales opportunities.
So, if you’re tired of stressing over your reach on Instagram, remember – it’s not about how many people see your content, but rather, how many people take action because of it. With the right strategy in place, you can turn every post into a sales powerhouse, no matter your reach. Viral posts will become the cherry on top!
If you want to learn how to create content that converts, look out for my Content That Converts class coming soon. (This is different to The Content Batching Blueprint. You can already join the blueprint here to learn my step-by-step system for batching 1 month of content in 1 day.)
The Simple Business Builder is also coming soon. This course will teach you how to create a super niche, craft magnetic messaging, and build an offer suite that sells like Taylor Swift tickets. Join the waitlist >>
Resources Mentioned
Content Batching Blueprint - Batch 1 month of Instagram content in 1 day
Story Sprint - Learn how to batch 1 month of Instagram stories in 1 day
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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