So your freelance business is going through a summer slump but you’re not sure how to get out of it and start making money again
You can’t keep relying on your savings.
What if this slow stage goes on past Summer? How will you make money to pay your rent & support your family?
Well, in today’s video I’m going to break down 5 ways you can get out of a summer slump and start booking clients again.
Most new freelancers tend to jump right into client work without setting up systems or clear processes for their clients. They think they'll just figure it out as they go.
Here's the problem: As they take on more clients, they raise their prices. They see what other freelancers are charging and somehow feel entitled to earn the same amount.
You CAN'T raise your prices and deliver a beautiful design through a crappy process.
Your pricing doesn't just account for your skills, designs and time. It accounts for the experience the client gets.
I've always held the belief that finding a specific niche is one of the best things you can do for your business, so when Erin came along and pitched this blog post idea, I was intrigued. I had never even considered the benefits of being a generalist, or why this might be a better fit for some freelancers.
If you're in two minds about whether or not to specialize in one thing or be a jack of all trades, read Erin's post below on the benefits of being a generalist! I'll be posting my thoughts on being a specialist soon so stick around! :)
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Today’s popular opinion is that you need to be a specialist. You should invest your time into mastering your niche and becoming an expert. But what if your interests are varied and you consider yourself a multipotentialite? Can you succeed as a freelancer with a vast knowledge and many skills or do you need to hone in on one thing and perfect it?
Good news for those with many feathers in their caps. Being a generalist is a great thing. You should take pride in your varied interests and start promoting yourself as a jack or jill of all trades.
Here are some reasons why the odds are in the generalist’s favor.
Freelancing is all about exchanging time for money. But what if you need more money and have no more time to give? That's when you need to start making passive income, and the easiest way to do that is with affiliate marketing.
My friend and affiliate expert Justine Grey is here today to teach you- my lovely community of freelancers and designers- how to do affiliate marketing right so you can boost your freelance income. Justine has even listed 31 affiliate programs you can join!
Read on for all the deets on how to make affiliate marketing work for you.
Nearly 6 years ago, as my newborn baby slept in her father’s arms, I sat up in my hospital bed and flipped open my laptop.
23 unread emails
15 project notifications
4 urgent requests
All this since going into labor less than 15 hours before.
At the time, I had been running my freelance business for several years and most of my income sources - including paid writing and client work - required me to trade my time in order to get paid.
This meant I could not take any time off before, during or after giving birth to my second child. The realization that I would not get another paid maternity leave, like I did with my first child as a company employee, hit me like a ton of bricks.
Does your portfolio attract the right kind of clients? Is your portfolio reflective of your current skill set, or is it outdated? These are questions I want you to consider as you read today's guest post by Hannah.
Hannah is part of Ditto, a creative design and branding agency based here in the UK, and her and the Ditto team have pah-lenty of experience in building a portfolio that attracts the right clients with the right budget. Read on to learn how they created such a successful, money-making, client-getting portfolio!
Nesha xo
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If there’s one thing that’s made winning business immeasurably easier for our branding agency, it’s been developing a portfolio that plays to our strengths and showcases our signature style.
People come to us at Ditto knowing exactly what to expect, and are much, much easier to convert into paying clients since they’ve seen a portfolio full of work that they already love. It gets them excited to work with us and fills them with confidence, overcoming much of the decision-halting anxiety that often plays a part when shopping for a designer (will they understand me? What if they show me something that I don’t like?).
It wasn’t always this way.
Around three years ago, we were a fairly generic design agency that undertook pretty much any work from anybody. We did branding projects, sure – but we’d also do plenty of one-off projects with tiny profit margins. Most of our clients were super-local; we’d design business cards, flyers – even bus timetables. We made money, but business was frustrating and getting clients on board felt like wading through treacle. Uphill. In a snowstorm.
