My Top 10 Tips For New Designers

My Top 10 Tips For New Designers

If you're a newbie designer, you're most likely a college student itching to get their work into the world and start living the freelance life. 

Or, you're someone who has an interest or a qualification in design but you're stuck in a toxic day job that eats away at your soul. You want to quit and start freelancing. You want to be your own boss. You sometimes do freelance work on evenings and weekends, but it doesn't bring in enough money to enable you to quit your day job. 

You need the income your day job provides. After all, there's rent to pay, food to buy, a car to run... Quitting your job just doesn't seem feasible right now. Especially since the bulk of financial responsibility will lie on your hubby. Leaving him to handle most bills by himself while you build the dream hardly seems fair, does it?

10 ways freelancers can promote their services

Marketing doesn't have to be sleazy, hard or boring. You don't have to devote lots of time to it. In fact, there are 10 simple ways freelancers can promote their services. Just click on this pin to uncover 10 simple ways freelancers can promote their services.  #Marketing #Freelancers #Business #Small Businesses #Promoting

'Marketing' is a sleazy word.

So is 'promoting'. When we sit down and write 'marketing' on our To Do lists, it rarely gets done, right? Because those words fill us with dread. They literally make us go 'ugh, forget that.'

It's easy to feel that way. I sometimes feel like that, too. But your business will fail if you don't get your act together and start marketing. 

The blog posts you spent hours writing? They'll barely reach anyone if you don't promote them when they're published.

The portfolio you've spent years curating? That will sit gathering dust if you don't drive people to your website.

The services you're trying to sell? Barely anyone will look at them or book your time if you don't get out there and promote what you're selling. 

See where I'm going with this?

Aside from creating amazing products and services that add real value to people's lives, marketing is the next most important thing you need to focus on in your business. Without it, you'll reach far less people than you could. You'll make a lot less money than you could. And you could potentially end up back at your 9-5 job, answering the phone all day or making piles of money for The Man, not yourself. 

You don't want that. I don't want that. So we have to dedicate time to marketing, even if we hate doing it.

Recently in The Shelancers Club, we discussed marketing and discovered that not many of us have solid marketing plans in place. Heck, even I didn't give much thought to marketing in my first two years of business. I just winged it, like many other freelancers. I figured- if I built it, people would come. And people did. But when I implemented a marketing plan and put real effort and time into promoting my services and products, more people came and I made more sales. 

Marketing doesn't have to be sleazy, hard or boring. You don't have to devote lots of time to it. In fact, there are 10 simple ways freelancers can promote their services.  

10 ways freelancers can promote their services

1. Blog posts.

Every one of your blog posts should have a purpose. They should either show off your expertise, sell your products/services, or get people to sign up to your mailing list.


You can subtly link to your products and services within posts, and you can include opt-ins that get readers to subscribe to your mailing list. I offer content upgrades (like the one at the bottom of this post!) where my readers are sent a free bonus when they enter their details. I've found that content upgrades are the best way to build your list and ultimately promote your services in future newsletters!

Related post: Why do you blog?

2. Guest posts.

If you want to grow your audience and get your offerings in front of more people, guest blog for people in similar niches to you. Try and find bloggers with thousands of readers and pitch a guest post to them. They usually won't allow you to overly promote your services throughout the post but they do allow you to add a bio at the end linking to your site. Try linking to your opt-in and your latest product or service! It's much more effective than driving new visitors to your homepage and letting them find their own way to your mailing list or offerings. 

3. Social media.

This is the obvious one but I'm going to mention it anyway. You should be tweeting about your blog posts and services, pinning your blog post graphics, and networking with potential clients in Facebook groups. Most of the clients I've booked this year were from Facebook groups! That's how powerful social media marketing is.

You could try other forms of social media too, like Instagram, LinkedIn and Stumbleupon. But don't waste time on social media platforms that don't bring in new leads. Just focus on 3 social media platforms that work the best for your biz. 

Related post: How to get clients from Facebook groups

4. Webinars.

I haven't done a webinar yet but I'm doing one soon and I can't wait! As well as sharing lots of valuable information in your webinars, you can promote your services and products at the end. Just make sure they're related to what your webinar is about!

It's a proven fact that more people are likely to purchase after a webinar than after receiving a promo emails. In fact, Readytalk recently conducted a survey that showed that 20-40% of webinar attendants turn into leads! That means that almost half of your attendants could become potential customers or clients depending on how your webinars goes.

Join webinars are another great way of promoting your products and services. Team up with someone in another creative field, invite both of your audiences, do a webinar together, then offer a package deal at the end of the webinar that offers your services and your collaborators services at a discounted price. Join webinars like this will get your services in front of a whole new audience!

(If you're enjoying these 10 promotion tips so far, I have 5 MORE bonus tips for you! And they're pretty awesome. Just fill in the form below to get the cheatsheet!)

Find More Clients, the FREE 5-day podcast series!

Sign up to learn the most successful marketing strategies of these five entrepreneurs!

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5. Let your clients do the promoting.

Do such good work for your clients that they can't help but rave about you to all their friends and followers. When they do, you may find that people want to hire you because of the great things they've heard. You're probably wondering how you can get people to rave about you though, right? After all, it must take more than good work?

You're right.

Don't just do good work for them. Give them an amazing client experience. Be the best *insert job title here* they've ever worked with. Go above and beyond what they expect from you. And lastly, don't shy away from outright asking them to refer you to their friends and followers. 

Related post: How to get referrals from your clients

6. Give stuff away for free.

Everyone loves free stuff. When you give away free guides, worksheets, webinars, podcasts, eBooks and courses, it pulls people deeper into your sales funnel and closer to buying from you. It also builds trust in your potential clients and customers.

If you want them to trust you enough to invest thousands of dollars in you, you have to prove to them that you're worth it and that you know what you're talking about. Why should they give you their money, instead of someone else in your field? You can prove you're an expert in the free stuff you give them, and promote your products and services in freebies too.

7. Tell people about your services.

You can't just put up a website and expect people to look at your services and get in touch with you. Sure, some will. But not everyone. You have to tell people in blog posts, newsletters and social media that you're available to hire. I booked one of my most loyal clients through simply tweeting her and telling her about my design services!

8. Create affordable products.

Before people give you their hard-earned cash in exchange for your knowledge, they like to know that you know what you're talking about- that you're an expert. You can show them you do by creating affordable books and courses on your expert topic. 

For example, if you're a website designer you could create a $20 eBook on website design. A potential client could come along, hesitate about hiring you for thousands of dollars but see your $20 eBook and buy it. After reading it and experiencing just how knowledgeable you are, it could help them make up their mind to hire you! See where I'm going with this?

9. Start doing Periscope broadcasts.

I've become addicted to Periscope. It's the BEST social media platform for your business because it allows your followers and potential clients to get close to you and get to know you.

For those of you who don't know, Periscope is a social media platform that allows you to live stream videos to your followers. While you're talking, your followers can interact with you and ask questions, kinda like mini webinars.

I've found that creating Periscope broadcasts has drawn me closer to my followers and it's doing wonders for my business. It may feel really scary doing your first scope but it's worth it! Little tip though: You can promote your services and products on Periscope (of course!) but don't overdo it. Your main priority should be providing people with lots of value. When you do that, people will want to look you up and invest in you.

(If you'd like to follow me on Periscope, you'll find me @neshadesigns. Leave your Periscope handle in a comment for me to follow back!)

10. Get purposeful with your marketing.

You may not realize it but most people go through a sales funnel before purchasing your higher-priced services and products. First they get hooked on your free content (blog posts and social media updates) then they commit to more of your free content (webinars and newsletters), then they buy affordable products like $20 eBooks, THEN they invest in your higher priced services.

Do you have a sales funnel in place? If not, maybe you should think about creating one. Like I mentioned earlier, we have a really simple sales funnel template in The Shelancers Club that could help. 

Free bonus! 'Find More Clients', my 5-day podcast series

Find More Clients, the FREE 5-day podcast series!

Sign up to learn the most successful marketing strategies of these five entrepreneurs!

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21 Things You Can Automate In Your Freelance Business

21 ways to automate your design business by Nesha Woolery. Is your business stressing you out? Does it feel like you never get through your to-do list? Like there's not enough time in the year? Here's a list of 21 things you can automate your design business RIGHT NOW! Click through to learn more + sign up for the free course!

Freelancers and other creative business owners only have so many hours in the day, yet we expect ourselves to complete so many tasks.

Have you ever felt frustrated because you haven't crossed off every task on your to-do list?

Have you felt hopelessly unproductive because you only completed half of the things you needed to do?

Do small tasks suddenly turn into long, hard tasks that take hours? That's hours of time that could be spent finding new clients or creating passive income streams!

It's difficult NOT to be hard on ourselves. A lot of pressure comes with running a one-person creative business. But we don't have to do All The Things. If we can automate some of the small tasks that pile up, we can save ourselves time and bucket-loads of stress!

What is automating?

Automation is your new best friend. It's when you use an app or software to complete a task for you. It eliminates the need for you to be involved with the task at all, freeing up your time so it can be spent on more important things, like...

  • Filling your client docket.

  • Spending more time with your husband and kids!

  • Creating and selling a digital product so you don't just make money from your services anymore.

  • Setting up a sales funnel that turns more website visitors into paying clients. *ka-chinggg*

Sounds like bliss, right? Think of all the TIME you'll have to grow your freelance business and live a fuller life. All you have to do is invest a little time right now in automating your business.

Here are 21 ways you can do that...

21 Ways To Automate Your
freelance Business

1. Set up an email autoresponder

You can create an autoresponder from most, if not all, email accounts. An autoresponder is an email that automatically sends to everyone who emails you. You can use it to tell people when they can expect to hear back from you, when they WON'T hear from you, when your soonest availability is and more.

This is the easiest way to cut down on the number of follow-up emails you get from people who expected to hear back from you straight away. It's also the simplest way to set clear boundaries and expectations in your business!

There's a lesson on creating the perfect autoresponder in Organize & Automate, plus a copy & paste script you can use!

2. Use the same schedule with every client

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I recommend creating a reusable project schedule you can use with every client.

A project schedule like the one above outlines the timeline of the project. It shows the days and weeks in calendar format and the tasks you're going to complete on each day. It also includes the days your clients feedback is due.

To put this kind of schedule in place, just commit to starting each project on the same day (eg. Monday's.) Then follow the schedule for every project you have!

With a project schedule in place, you'll always know when to expect your projects to end. And with that level of organization, most projects will actually end earlier than expected. (Can I get a high five? 😉)

3. Automatically send feedback reminders to your clients

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My clients never used to provide feedback on time. Ever. It would usually result in their project going weeks over its deadline, and I'd be pulling my hair out with stress.

Not anymore.

I use a free project management tool called Asana to manage my projects instead of emailing my clients back and forth. Inside Asana, you can have conversations, share files, feedback, calendars and more with your clients! The best thing about it? Everything is organized on one page.

Asana also allows you to set  a 'due date' for every task you create. This means you can create a task, call it 'Feedback Is Due', assign it to your client and set a due date. Then, a day before their feedback is due, Asana sends them a reminder. Awesome, right?!

If you're not sure what Asana is or how to use it, I have a FREE course that will teach you how to use it with your clients. Sign up below!


4. Automatically send follow up emails to past clients

Some freelancers never speak to their clients again after they're done working with them. They just... hand the files over and stop communicating.

Does this sound like you?

If so, I hate to break it to you but you're leaving thousands of dollars on the table.

If these clients are happy with the work you did, they will most likely want to work with you again! But if you don't keep in touch, they'll probably forget about you.

If you use an app like Dubsado* to manage your business, it's really easy to keep in touch with past clients automatically. Simply use Dubsado's 'Workflow' feature to automatically send follow up emails to your clients after their project is complete. (If you're interested in learning exactly how to do this, I teach it in my course, Dubsado In A Day!)

In my course, we add these emails to the sequence:

1. The 3 week follow up. In this email, you check in and see if they are happy with the work you provided, need any more work or have any questions. 

2. The 6 month follow up. Check in and keep it more general- talk about how well they are doing and mention great things you've seen them do over the last six months. Then remind them you're there if they need to hire you again!

3. The 1 year follow up. You keep this email really short and simple. Just check in, wish them a happy year and ask if they'd like to work together again.

5. Automatically add clients to your mailing list

Stay in touch with your clients by automatically adding them to your mailing list so they can hear about future deals or new services you launch.

Just remember to get the client's permission first. (You can do this by adding a checkbox to your contact form, asking them to agree to being added to your mailing list!)  

To automatically add a client to your mailing list, you'll need to sign up for a free Zapier account. Zapier allows you to connect apps and trigger automations.

You can create this zap or something similar:

1. Trigger: A client completes their payment via the invoice you send them.

2. Action: Zapier adds the client to your mailing list!

Here's an example of how you'd set this zap up in Zapier using two common tools: Freshbooks* for invoicing and Convertkit* for your mailing list.


6. Use email scripts

Do you send the same emails over and over again? If so, create copy & paste email scripts to use for milestones within your projects!

I have an entire lesson on email scripts in my course, Organize & Automate. There's even a workbook of 11 copy and paste scripts you can start using straight away!

7. Create an FAQ Page

Create an FAQ page where you answer common questions that your clients ask. I link to my FAQ page on my contact page so inquirers can see if their question is answered before contacting me. It saves the inquirer time writing a message and it saves me time answering it.

I also link to my FAQ page in my email autoresponder, reminding people to head there if they haven't already to get a quick answer to their question. 

8. Set up invoice reminders

Emailing clients to remind them their payment is due is one heck of an awkward task!

Most invoicing systems (like Dubsado* and Freshbooks*, two of my favorites), allow you to set up invoice reminders so you don't have to feel uncomfortable asking for overdue money anymore. The app does it for you!

9. Automatically provide guidelines & policies to your clients

Screen Shot 2018-06-18 at 11.22.46 AM.png

Do you find yourself giving your clients the same instructions and guidelines all the time?

Instructions like:

  • How to provide you with helpful feedback.

  • How important timelines and deadlines are.

  • How your payment policy works.

  • What files they need to give you before the project starts.

I was always sending my clients PDFs that included these instructions or manually writing it out for each new client, so I added these instructions as tasks inside the Asana project my client and I share! (You can learn more about this in my free Project Management For Freelancers course.)

10. Create a client portal

Do your clients email you lots of questions after you've finished working with them? I'm sure you're happy to help them, but it takes up a lot of time. To stop receiving so many questions, create a client portal (or page) on your website.

Your client portal could include all the common questions clients ask you, plus tutorials and videos.

Since I created my client portal, I've received a LOT less questions from my clients, saving me a lot of time.

11. Create a reusable project template in Asana

As I mentioned earlier, I use Asana to manage my projects. Within Asana you can create a project page for each client. Instead of creating a new page from scratch every time you book a new client, create a project template and duplicate it for every client you take on!

Screen Shot 2018-06-18 at 11.43.08 AM.png

Join my free course, Project Management For Designers, to learn how to create a project template!


12. Use a bookkeeping tool

If you still do your bookkeeping in spreadsheets then maybe it's time to switch to using a system like Freshbooks* or Wave. These apps automatically import your sales and expenses. All you'll need to do is categorize them!

13. Organize your business receipts

It's time to stop pulling your hair out as you try and organize a year's worth of expenses from a shoebox of receipts. If you use Wave (it's free!) as your bookkeeping tool, it comes with a free app for your phone called Wave Receipts. Every time you buy something for your business, use the app to take a photo of the receipt and it will store it in Wave!

Obviously, logging our receipts can't be entirely automated but this is as close as it gets!

14. Allow your clients to schedule calls with one click

Do you and your clients send dozens of emails back and forth, discussing the best time for you to call each other? It's hard - especially if you live in different timezones!

Use a scheduling app like Calendly or Acuity Scheduling*. These apps show your client the times and dates you're available and display those dates in the clients own timezone.

15. Set up automatic appointment reminders

Scheduling apps like Calendly or Acuity Scheduling* send automatic confirmation emails and reminders. You no longer need to manually email your client to remind them of your appointment!

16. Automatically follow-up with potential clients who ghosted on you

If you're a Dubsado user, you can use their Workflows feature to automatically follow up with potential clients who ghosted on you. (Dubsado's Workflows are the ultimate form of automation for freelancers. Learn more about them in my course, Dubsado In A Day!)

17. Automatically train your clients to use your project management tool

Scared your clients won't want to use your project management tool to communicate about their project? They will if you train them how to use it! To do this, create a two minute tutorial about why you're using a PM tool and how to use it. No need to train your clients one on one. You can send the same tutorial to them all!

Want to learn more about using a project management tool with your clients? Sign up for my free course below!


18. Automatically pay your bills and team members

To make sure you never forget to pay a business expense, set up a standing order in your bank account. A standing order is an instruction to your bank account to make regular fixed payments to a particular person or company. Set these up and forget about your bills! You have better things to spend your time on.

19. Send your contracts electronically

Stop making your clients print, sign, scan and send your contract.

I use Hellosign to automate this process. Hellosign let's you upload your contract and create editable fields for the client's name, address, payment schedule and other details. 

Each time you need to send a contract to your clients, just fill in the editable sections of your contract inside Hellosign and it will send the contract to your client for their electronic signature!

20. Automate your file-saving process

Screen Shot 2018-06-18 at 12.03.34 PM.png

If you use Illustrator CC, there's a really quick and easy way to export all your assets into multiple file types with just a few clicks. It's called the Asset Export window! Learn how to use it inside my course, Organize & Automate.

21. Create moodboard / style guide templates

Here's another one for the freelance designers reading this! Stop manually creating moodboards, style guides and website wireframes for every project. If you spend a little time creating templates for these things once, you'll be able to reuse them for years!


Do you and your clients communicate through hundreds of emails in dozens of threads?

Are your clients constantly late providing files, feedback and payment?

Do they want to add more work to the project - without paying more? *Sigh*

YOU need to start using a project management tool with your clients.

Using a (free!) project management tool to communicate with clients, share files, create to do lists and set up automatic reminders can eliminate these problems.

Not sure which PM tool to use and how to use it? Sign up for my FREE project management course below to learn how to use my favourite tool (Asana) with your clients.


How to get clients from Facebook groups

How to get clients from Facebook groups | Need to book more clients? Getting clients from Facebook groups and other social media websites seems hard but it isn't- honest! Click through to see how I find and book clients through Facebook groups. #Freelance, #Socialmediamarketing, #Business, #Clients, #Facebook

One of the biggest problems freelancers face is finding clients.

Where can you find them?

Where you can you find the right clients?

How do you actually get them to book a spot in your schedule instead of disappearing forever?

Those are just a few of the questions people want answers to.

But today, I'm going to tackle the first one: where can you find clients?

Finding clients is not that hard. And Facebook makes it even easier.

Last year I contemplated deleting my Facebook account, since I rarely used it and I didn't get much traffic from it. But I decided to give it one more shot.

Across the web, I had read other business owners raving about Facebook, saying:

  • They get most of their clients from Facebook.
  • They've formed wildly profitable collaborations with business owners they met on Facebook.
  • Facebook brings their website lots of traffic and gets them lots of subscribers.

My reaction to reading those statements was HOW?

But since then, I've been slowly figuring it out.

My favorite feature of Facebook is Facebook groups. They're fantastic because:

  • You can find Facebook groups for any genre- blogger moms, freelance designers, entrepreneurial women... there are groups for everyone!
  • You get to connect with like-minded people.
  • You can ask for advice and provide advice.
  • You can form really great friendships that lead to collaborations, clients, referrals and faster business growth.

So, how do you get clients from Facebook groups? Here are my top 4 tips:

  1. Give. Don't promote lots of your content and constantly spam the other members with you, you, you. Facebook groups are about forming a community and giving. Provide free advice to other members. Do free work for them. Be kind. Kindness can lead to clients, or at the very least make you feel good and proud.
  2. Participate. If there are daily challenges or questions asked, make sure you join in and get your name seen by the other members. Especially if the questions asked are about your niche. This is a great way of establishing your expertise!
  3. Share. In most Facebook groups there is a certain day in the week where all members can share their latest blog post or service. Make sure you share yours and add an image! After all the free advice you've been dishing out, people might want to visit your website and get in touch with you.
  4. Search. Search for people who are looking to hire someone like you. If you're a designer, you may want to search 'design' or 'Wordpress'. Then write a sincere comment (don't copy and paste) and leave your web address and email. Or, even better, show initiative and drop them an email yourself!

When I raised my rates in January, my first two bookings were from women I met in Facebook groups. I'm living proof that practicing the tips above works!

But if I'm honest, Facebook groups do something better than help you find clients. They help you find amazing friends from all over the world.

If you're looking for a Facebook group where you can take action on these tips then don't forget to sign up for info on my latest offering, The Shelancers Club. We'll have our own Facebook group where you can connect, seek advice, and help each other build successful businesses!

How to create a moodboard for your Brand Or Web Design clients

how to create a moodboard for design clients-02.png

Creating moodboards is an essential part of my process as a brand and website designer, and it's also super fun! But a lot of new freelance designers struggle to understand why moodboarding is so vital to the brand and website design process.

Maybe the studio you work for has never incorporated moodboards into their design process?

Maybe you struggle to see how pretty photos of homeware and a few splashes of colour can truly impact your design projects?

Maybe you think moodboarding is a waste of time?

Trust me, moodboarding is essential to your brand and website design process and in today's post, I'm going to show you why + how to create your moodboards!

Why create moodboards for your design clients?

The purpose of a moodboard is to capture your client's desired website + brand style in one glance. The moodboard will help you achieve three things:

  • It establishes a colour palette.
  • It ensures you and your client are both on the same page regarding the aesthetic they're looking for and the vibe they want their brand to give.
  • Instead of continually having to open up their Pinterest board, you can simply open up their moodboard in Photoshop or Illustrator and keep it in view while designing. This helps you to stay on-brand with everything you design. 

Once you have this moodboard, you can confidently move on to designing because you fully understand what style, vibe and colours your clients are looking for.

Why create a moodboard if your client has already created a Pinterest board?

If you're in my course, Organize & Automate, you may already be getting your clients to create a secret Pinterest board filled with design inspiration.

If so, you may be thinking: Why do I need to also create a moodboard?

Here's why: 

Yes, a Pinterest board of design inspiration is the perfect start to your design projects because it gives you a window into your client's aesthetic and wants. But clients can be very complex. They may pin images that are feminine and images that are modern and bold. 

When they do this, how do you know which style you should pursue for their brand? Feminine? Or modern and bold??

That's where a moodboard comes in. 

You can create two moodboards that depict both styles, and give each moodboard its own colour palette. Then you can ask your client to choose just one moodboard to guide the style and vibe of their project.

Here's a look at my design process and how moodboarding fits into my system.

The Step-By-Step Moodboard Process

01. The client creates a Pinterest board.

After my client books their slot in my schedule, I get them to fill out a questionnaire and create a Pinterest board filled with design inspiration.

The  questionnaire will provide me with their goals, purpose, target market and other strategic elements of their business, while the Pinterest board will provide me with a good sense of the design styles they like. 

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I ask my clients to pin a minimum of 5 logos, 5 photos, 5 patterns, 5 fonts, 5 website designs and 5 color palettes, but they usually go crazy (which I love!) and pin lots more. 

When they're done, I analyze the Pinterest board for patterns. Do they pin a particular colour a lot? A particular font style? Are the photos they pin following the same style?

Looking for patterns helps me see the design style my client truly wants, and stops me from creating designs they don't like.

02. Narrow down the images

As I mentioned earlier in this blog post, sometimes your clients will pin images from a range of different styles. That's why you need to ask your clients to narrow down on their images!

After my clients have completed their Pinterest board, I ask them to leave a comment on the 10 images they love the most. In their comment, they have to say what they love about the image.

This helps me narrow down on the design style they truly want and it helps me see which images I should use in their moodboard.

Psst! Want to learn the EXACT steps you should include in your brand & web design process?
Download my FREE cheatsheet >>

03. Decide how to create the moodboard

There are lots of ways to create your moodboard but just choose one. 

You can use a free online program like Picmonkey.

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Or you can create your moodboard in an Adobe program like Photoshop or Illustrator. As a designer, I prefer Photoshop.

If you prefer Photoshop or Illustrator, you need to create a few moodboard templates you can simply re-use in each project to save time and hassle.

I made 5 FREE moodboard templates for you! Click here to download them.

I also made a quick video tutorial to teach you how to use them in Adobe Photoshop:

04. Create the moodboard

Use the images from your client's Pinterest board to create their moodboard.

If they pinned a variety of styles, create two moodboards depicting the two style they pinned the most. Then ask your client which one they prefer!

If some images don't quite fit with the others in the moodboard, look on Pinterest for similar images that go well with what your client has already chosen.

Important: Try not to include other people's logos and web designs. This can sometimes overly-influence your clients. You may end up with your client asking for a logo that is exactly like the one you included in your moodboard! 

Take a look at the moodboards below. They're great examples!

Created By WhitSpeaks.com

Created By WhitSpeaks.com

Created by saffronavenue.com

Created by saffronavenue.com

05. Send the moodboard to the client

When you've completed your moodboard/s, share them with your client! I like to use a project management tool like Asana to communicate with my clients, so I share the moodboards and all other files through that. 

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If you don't use a project management tool, send it over email, Dropbox or Google Drive!

Related Post: 5 Reasons Why You Should Use A Project Management Tool

06. Revise The Moodboard

I like to offer one revision round for the moodboard. My clients message me through Asana with their thoughts and feedback about the moodboard, then I make changes based on their feedback!

It's important to emphasize to your clients that the colours in the moodboard can be altered during the design process; they aren't stuck with the moodboard colours from that stage onward. A moodboard is simply a foundation for the colours and brand style. You won't make huge changes to the colours and style as you move forward, but you'll probably make small changes. That's just the evolution of good design!