5. Let your clients do the promoting.
Do such good work for your clients that they can't help but rave about you to all their friends and followers. When they do, you may find that people want to hire you because of the great things they've heard. You're probably wondering how you can get people to rave about you though, right? After all, it must take more than good work?
Don't just do good work for them. Give them an amazing client experience. Be the best *insert job title here* they've ever worked with. Go above and beyond what they expect from you. And lastly, don't shy away from outright asking them to refer you to their friends and followers.
Related post: How to get referrals from your clients
6. Give stuff away for free.
Everyone loves free stuff. When you give away free guides, worksheets, webinars, podcasts, eBooks and courses, it pulls people deeper into your sales funnel and closer to buying from you. It also builds trust in your potential clients and customers.
If you want them to trust you enough to invest thousands of dollars in you, you have to prove to them that you're worth it and that you know what you're talking about. Why should they give you their money, instead of someone else in your field? You can prove you're an expert in the free stuff you give them, and promote your products and services in freebies too.
7. Tell people about your services.
You can't just put up a website and expect people to look at your services and get in touch with you. Sure, some will. But not everyone. You have to tell people in blog posts, newsletters and social media that you're available to hire. I booked one of my most loyal clients through simply tweeting her and telling her about my design services!
8. Create affordable products.
Before people give you their hard-earned cash in exchange for your knowledge, they like to know that you know what you're talking about- that you're an expert. You can show them you do by creating affordable books and courses on your expert topic.
For example, if you're a website designer you could create a $20 eBook on website design. A potential client could come along, hesitate about hiring you for thousands of dollars but see your $20 eBook and buy it. After reading it and experiencing just how knowledgeable you are, it could help them make up their mind to hire you! See where I'm going with this?
9. Start doing Periscope broadcasts.
I've become addicted to Periscope. It's the BEST social media platform for your business because it allows your followers and potential clients to get close to you and get to know you.
For those of you who don't know, Periscope is a social media platform that allows you to live stream videos to your followers. While you're talking, your followers can interact with you and ask questions, kinda like mini webinars.
I've found that creating Periscope broadcasts has drawn me closer to my followers and it's doing wonders for my business. It may feel really scary doing your first scope but it's worth it! Little tip though: You can promote your services and products on Periscope (of course!) but don't overdo it. Your main priority should be providing people with lots of value. When you do that, people will want to look you up and invest in you.
(If you'd like to follow me on Periscope, you'll find me @neshadesigns. Leave your Periscope handle in a comment for me to follow back!)
10. Get purposeful with your marketing.
You may not realize it but most people go through a sales funnel before purchasing your higher-priced services and products. First they get hooked on your free content (blog posts and social media updates) then they commit to more of your free content (webinars and newsletters), then they buy affordable products like $20 eBooks, THEN they invest in your higher priced services.
Do you have a sales funnel in place? If not, maybe you should think about creating one. Like I mentioned earlier, we have a really simple sales funnel template in The Shelancers Club that could help.