Why Batching Your Content Is Easier Than You Think

 

By now, you know that I’m a big advocate for batching your content. I’m a systems girlie and it’s one of the MAIN systems I use to create consistent content without burning out. 

But I keep hearing this myth that you need to be “super organized” to batch content, and it’s just not true.

Sure, having a plan + system helps, but you don’t need to have your entire life color-coded and perfectly scheduled (unless you want to). Batching is about saving time and reducing the stress of content creation, not about being perfect.

When I first started batching, my process was all over the place—sticky notes, half-finished ideas, and way too many browser tabs. I’m much more “chaotic” than people would think lol. But that’s okay! You just need to start somewhere and be willing to dive in. Over time, it gets easier, and you’ll naturally find a system that works for you.

So, start small. Pick a couple of topics related to what you sell, set aside 2-3 hours, and focus on creating about 3-5 posts.

You don’t need to have it all figured out from the get-go. As you go, you’ll find your groove, and it’ll start to feel more natural.

As a result of batching your content, you’ll stay consistent on Instagram with more ease which will start to bring in consistent SALES + CLIENTS! 🎉💰

If you’ve been holding back on batching because you think you’re not “organized enough,” don’t sweat it—that’s just a myth. And if you need a little help, check out my step-by-step Content Batching Blueprint—I’ve got you covered!

Rooting for you!

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

How I Boosted My Instagram Sales with Content Batching

 

I’ve been posting consistently on Instagram for the past year after taking a break from the app, and I want to share how it’s impacted my business. Because I get it—staying consistent can feel exhausting, especially if you're new to content creation, and you might be wondering if all that effort is truly worth it.

Spoiler alert: it's been amazing! Here’s a quick rundown of the results:

  • 700+ sales of digital products I released over Spring/Summer.

  • 14.7K new followers

  • Daily digital product sales (I rarely ever have a $0 day now.)

  • 10+ 4-figure clients

  • Dozens of incredible testimonials from creators and business owners who use my content batching process to stay consistent on IG without burning out. 

Not bad, right?

What’s cooler is that I know I could have had even better results, but I’ve had to put most of my focus on the behind-the-scenes of my business: creating new products and a new offer suite. Once I’m done with my business remodel, I’m so excited to see where I can really take my Instagram. 

Now, let's talk about the magic word here: consistency.

No doubt about it, I wouldn’t have seen these results if I hadn’t posted consistently. You can’t expect consistent sales if you’re not marketing consistently. 

But I get it, posting consistently can feel like a struggle - especially if you’re busy. (I’ve been neck deep in renovations for 2+ years so I feel your pain!)

The number one thing that has helped me stay consistent is batching my content. By setting aside just 1 day (or sometimes 2-3 hours each morning over 3 days) to plan and create a month’s worth of posts, I can show up consistently without the daily scramble. Batching has been a total game-changer for me - and for so many others in my community!

Another reason I’ve been able to stay so consistent with ease is that I’m genuinely experienced and passionate about what I do. I LOVE helping creators and business owners make passive income on Instagram without burning out from content creation. Trust me, it’s a lot easier to show up and post consistently when you’re truly excited about what you’re sharing!

So if you’re struggling to keep up with content creation, I want you to ask yourself:

1. Could I try batching my content? If I’ve already tried it, could I give it another go? If you don’t know where to start, use my content batching process! (Batching isn’t hard - sometimes it’s just new and new things take time to get used to.)

2. Am I passionate about my business and what I create content about? It’s easier to create content about something you genuinely love. 

Happy batching my friend!

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

How to post consistently on Instagram with ease

 

There’s 3 months left of 2024.

If you start posting consistently on Instagram from this week…

After 1 month you could have a small following of aligned potential customers. People who need YOUR knowledge and skills.

After 2 months you could start establishing yourself as an authority in your niche. (This doesn’t require you to be an “expert”, but it does require you to have some legitimate experience + a unique perspective in your niche.)

After 3 months you could start making SALES & getting client inquiries.💰

Don’t wait until 2025. Start now.

Why?

When it comes to content creation, you want to get ahead of the curve. In January, everyone is pumped up with that New Year motivation, they’ve set goals to start the business, post consistently, make it happen.

I LOVE that! But the downside is that there will be more competition on Instagram for you.

So don’t wait until 2025 to start posting consistently and getting your Instagram engagement + reach UP.

Begin now. 

Here’s how 👇

🫶🏽 Batch your content. You could try batching 1 month of content in 1 day, 14 days of content every two weeks, or 1 week of content once a week. I personally batch content once a month and sometimes spread the process over 3 days, a few hours each morning. (Here’s my exact step-by-step process.)

🗂️ Create a Caption Bank: a bank of your best performing captions + some fill-in-the-blank templates for when you have no idea what to write! This makes content creation a LOT faster. 

⌨️ Remix Captions: If you have two well performing posts, remix the captions in one NEW caption! I have an AI prompt for this inside my blueprint.

✨ Create your own low-ticket digital product between $37 - $50. These products don’t feel high-risk for strangers to buy so they sell well on Insta. (I have a free 30-day checklist here for creating your own digital product here. No sign-up required.)

🎥 Record as much of b-roll as you can in 1 day & save it to a folder on your phone called B-Roll. (I have a checklist for this inside CBB.)

B-roll ideas:

1️⃣ You typing on a laptop at your desk

2️⃣ Your hand pouring cream into your coffee

3️⃣ A timelapse of you working.

✨Choose a sustainable posting schedule. If you can’t post every day https://docs.google.com/document/d/1tScXhjJgJMxXnRAGqS4VqZZrMCE3yroxVaA5aTYF9hM/edit?ck_subscriber_id=2939387497or multiple times a day, try posting 4x a week. 

📲 Repurpose half of your content. If you post 4 x a week and half of those posts are repurposed, that means you’re only creating 8 brand new posts per month. SO doable! You can turn 1 post into 6, minimum.

Want to learn how to batch up to 1 month of content in 1 day? Plus:

  • Access 30 plug’n’play viral hooks

  • Access 96 b-roll ideas you can film with ease

  • Download my repurposing guide, my Notion content calendar template, and TONS more!

You’ll find it all in my Content Batching Blueprint.

Your Winter Arc could begin now. (Mine certainly has!) Ready to use this Winter to level up your content marketing + your sales?

I’m rooting for you!

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.
Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

PODCAST Episodes

 

How I Create Content Without Burning Out

 

If you feel that batching your Instagram content (especially some of your stories!) doesn't feel authentic then I have some tough love for you today (and I genuinely do say it with love because I want to see you succeed in content creation & business without burning out) 👉

What’s authentic about scrambling for new content ideas every day?

It’s like saying someone’s diet isn’t authentic because they meal prep on Sunday’s instead of cooking every single meal from scratch every day. What does authenticity have to do with it? They're just working smarter, not harder.

❌ Batching content doesn't mean you can’t and won’t post spontaneously anymore.

It just means you're not relying solely on spontaneity as your “strategy.” Now, your spontaneous posts complement your content strategy instead of being the entire strategy.

There are underlying limiting beliefs we should address here if you feel icky about batching your content...

Limiting Belief 1: Authenticity Equals Spontaneity

Authenticity is more about being true to your values and message, regardless of when the content was created. As I mentioned earlier - you can still post spontaneously! But now, if you have nothing to contribute to your niche for a while then you can step back and your content will still consistently publish because you batched a bunch of it.

(If you're not sure how to get started with content batching, try my step-by-step system >>)

Limiting Belief 2: Work Has to Be Hard to Be Successful

People with this belief might think that creating content should be difficult and time-consuming to count as "real work." While seasons of hard work are essential, if it’s your default mode then you’ll burn out eventually.

Limiting Belief 2: Constantly Being Busy = Success

If you subconsciously think being busy all the time = success, you might see batching content as taking shortcuts. But real success isn’t about how much you’re hustling; it’s about being productive and authentic without burning yourself out.

Limiting Belief 4: Productivity Equals Self-Worth

This belief is all about tying your value to how much you do and how hard you work. People with this mindset might feel guilty or lazy for batching content because it allows them to be productive without the constant grind.

If you relate to any of those, don't worry. Limiting beliefs can be rewritten.

If you're ready to work smarter, not harder, and learn how to batch 1 month of content in 1 day then start here.​

If you want to learn how to batch 1 month of Instagram stories in 1 day, start here.​

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Content Batching Blueprint: Learn how to batch 1 month of content in 1 day.

Story Sprint: Learn how to batch 1 month of Instagram stories in 1 day so you can show up & sell daily on autopilot.

podcast Episodes

 
,

How I Make Daily Digital Product Sales Without Relying on Going Viral

,
 

Is your reach low lately?

Low reach is a common concern for online entrepreneurs on Instagram so you’re not alone. ALL of us experience ebbs and flows with reach. And there are sooo many reasons for low reach, like:

  • Your hooks aren’t capturing people’s attention.

  • You haven’t done enough market research to see what content YOUR audience is most interested in.

  • You haven’t trained the algorithm to show your content to the right audience

  • Etc.

But we’re not going to talk about how to increase reach today. Because the belief that high reach = success on Instagram? That’s a myth. That’s the mindset of a content creator, not an entrepreneur.

My recent post only reached 2.6K users in 4 days (not great) but generated 4 digital product sales just within the first 12 hours of posting. (I use THIS content creation system.)

 
 

High reach does not equal SALES.

Does it help? Of course! As long as you train the algorithm to show your content to the right audience. I’ll show you how in my upcoming Instagram strategy class, Content That Converts.

But you should be able to sustain your income without relying on going viral. Even your low-reach posts should convert to sales.

If you can make a full-time income online even when you’re not going viral, it eliminates the pressure for every post to perform like crazy and makes Instagram marketing feel more fun.

Remember:

Followers ≠ sales

High reach ≠ sales

What DOES = sales?

Allow me to answer by explaining how I make daily digital product sales on Instagram without relying on going viral.

(Psst! Before we go on, you should know: I have a FREE list of 100 Profitable Digital Product Ideas. Sign up to download them >>)

1. create irresistible offers.

What makes an offer irresistible?

  • You co-create it with your audience. Don’t create something you THINK they want. Instead, do deep market research so you can create offers you KNOW they want.

  • Test your offer idea in free content first. If people engage a lot with the free content, it’s proof that an offer on this subject could sell well.

  • Solve one specific pain point in one specific offer. (E.g. The Content Batching Blueprint solves one problem - it helps solopreneurs post consistently with ease and speed. And it’s one 30-minute video training with templates and copy/paste elements to make the implementation as fast as possible.)

  • You fill a gap in the market. (E.g. Even though people respond really well to my content about batching which signaled that it could be a good digital product idea, there aren’t many existing products about it. Most Instagram gurus sell courses on how to GROW on Instagram, or how to go viral. So I filled a gap in the market with The Content Batching Blueprint.)

If you have an irresistible offer, it’s easy to sell even with a small audience. 

If your offer is meh, you’ll need to rely on going viral and getting LOTS of eyes on your content to make an adequate living.

2. Low-Ticket Digital Products Sell Best On Instagram.

Low ticket = Under $100. 

Why start with low-ticket items?

Think of it like inviting someone to sample a delicious appetizer before serving them the main course. My low-ticket digital products act as the appetizer – they give my audience a taste of what it’s like to work with me. These products are affordable, low-risk, and provide immediate value. Plus, they help build trust and credibility with my audience.

Once people join my low-ticket offers and experience the value I provide, they’re more likely to trust me with their investment in my higher-ticket offers. It’s all about building that relationship and nurturing it over time.

 
 

3. Create an email funnel, or miss out on thousands of £.

Ever heard the saying, “The money is in the list”? Well, there’s some truth to that. Having an email funnel allows me to continue nurturing my relationship with my audience beyond Instagram. When people sign up for my freebie on Insta, they enter my email funnel, where I pitch them one of my offers.

This automated system ensures that even if my reach on Instagram fluctuates, I still have a way to reach and convert my audience. It’s like having a safety net for my business – no matter what happens on social media, my email list remains a reliable source of leads and sales.

4. My Content Strategy Is Conversion-Focused.

Gone are the days of chasing likes and followers. Instead, I focus on creating content that converts. This means crafting content that not only engages my audience but also drives them to take action – whether that’s signing up for my freebie, purchasing a product, or booking a discovery call for my coaching services. 

To achieve this, my content strategy includes four key types of content:

  • Engaging Content: Content that resonates with my audience on a personal level, making them feel seen and understood. The goal is to connect over shared values or experiences. I also share my unique perspectives and unpopular opinions, establishing myself as an authority in my industry because if you have nothing different to say, you blend into the sea of similar online business owners!

  • Aspirational Content: I sometimes share my transformation story (at least once a month) since my customers are a past version of me. This inspires them and helps them see that if they want this transformation, I’m the person to teach them.

  • Conversion Content: I showcase client results and share my own successes to build trust and credibility with my audience. (This could also include portfolio work if you’re a creative entrepreneur.)

  • Educational Content: They say it’s dead but what they mean is Tips and Tricks. Not all educational content is about tricks and hacks. I post overviews of my strategies, and point them to my classes and courses for the full framework.

By focusing on conversion-centric content, I’m able to turn even my low-reach posts into valuable sales opportunities.

So, if you’re tired of stressing over your reach on Instagram, remember – it’s not about how many people see your content, but rather, how many people take action because of it. With the right strategy in place, you can turn every post into a sales powerhouse, no matter your reach. Viral posts will become the cherry on top!

If you want to learn how to create content that converts, look out for my Content That Converts class coming soon. (This is different to The Content Batching Blueprint. You can already join the blueprint here to learn my step-by-step system for batching 1 month of content in 1 day.)

The Simple Business Builder is also coming soon. This course will teach you how to create a super niche, craft magnetic messaging, and build an offer suite that sells like Taylor Swift tickets. Join the waitlist >>

Resources Mentioned

Content Batching Blueprint - Batch 1 month of Instagram content in 1 day

Story Sprint - Learn how to batch 1 month of Instagram stories in 1 day

Simple Business Builder Self Study Waitlist

About Nesha

Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.

Looking for more ways I can help you? Here they are:

1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.

Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.

Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.

Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.

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