Simplify Your Business To Maximize Your Income

Simplify Your Business To Maximize Your Income

I’m SOOO excited to release the first episode of my brand new podcast, The Simple Business Show. So today, I want to tell you what this podcast will be about and how it can help you.

Today I’ll be diving in to why you don’t need to intensely hustle to build your dream business, and how building it can be simpler than you think.

I started this podcast to provide solopreneurs (like you!) with a place where you can get uncomplicated, simple business advice. 

Because let’s face it, you want to do more of the creative work you love and less of the business-y stuff you don’t.

  • Managing rude clients gives you anxiety, you spend 2 hours just typing and retyping your reply, right? 

  • Organizing your business feels boring, complicated and seems to take you forever. 

  • And marketing just feels gross. You literally have noooo idea what to do with that. You just kinda… do good work and hope referrals will come in.

I remember doing the same thing when I started my first business, a graphic design business, in 2012. In fact, I felt confused by the business side for a few years!

I remember feeling like I had no clue what i was doing. Not with the legal stuff. Accounting. Taxes. Organizing my business. Marketing. I had no clue what I was doing, I just had a creative skill, a passion, that I wanted to turn into a full-time income so I could leave my soul-sucking day job selling mens underwear in a shop and design gorgeous graphics all day. 

I had no idea that I’d actually spend so much time on admin, business management and marketing. That I couldn’t just do creative work all day. 

Luckily, I ended up falling in love with the business side of things. Even more than the creative side! 

But it took a LOT of hustle, plenty of mistakes and THOUSANDS of hours to build a successful business.

And the irony is that I experienced the most growth when I simplified my business and did less, not when I hustled my butt of and tried All The Things to grow.

My 6 Month Business Review & How to Review Yours

 
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WHEW! We're halfway through 2019 already, can you believe it?!

This is the time of year when I review how my year has gone so far so I can see whether I'm on track to hit my goals + what I need to do if I'm not!

I reviewed the first six months of 2019 in this video and shared:

  • What my goals were at the start of the year + what they are now

  • Why I have not reached the income goal I thought I would by now

  • The biggest business problem I've had this year and how it held me back

  • The best investments I made in my business this year

  • The no.1 money block I had. (It has to do with me feeling like the $100k range was good enough and not wanting to aim higher in my business because I thought it would make me materialistic.)

  • Questions YOU should ask yourself when reviewing your year + setting goals for the rest of 2019. (Hint: You shouldn't just focus on how much money you want to make. Also focus on how you want to FEEL.)

Watch the video below to learn more!

Is organizing your business one of the goals you’ve been putting off this year? Feel like it will take too much time or you don’t know where to start? Don’t worry, I gotcha covered with my FREE course:

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How I Went From A Day Job To Being A Full-Time Freelancer

How I Went From A Day Job To Being A Full-Time Freelancer

Are you...

A. Still working your day job and longing for the day you can quit and freelance full-time. (Just think - you can finally work in your pajamas!!)

B. Freelancing full-time but wishing you could work less so you can spend more time with your family, travel more, or just watch more Netflix.

If your answer is yes to either of those, today's video is for you. 

I'm sharing my journey from being a hobby blogger, to a full-time freelancer, to a six figure course creator. 

I cover a LOT in this video, like...

> How I transitioned from my day job to being a full-time freelancer

> ​How to get over feeling like a fraud because you're self-taught

> ​How much I charged my first client

> ​What my first digital product was

> ​Why slow and steady business growth beats overnight success

> ​How to build a business that allows you to work 3-4 days a week, not 5.

+ Sooo much more. 

You'll also get to see:

> ​ What my first ever blog design was (spoiler: It was a goth vegan blog!!)​

> ​ The blog that kickstarted my dream business

> ​ What my first and second portfolio site looked like

Watch the video below!

1 Unexpected Way To Double Your Web Or Graphic Design Income

 
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I want to…

  • Double my income

  • Pay off my debt

  • Make six figures

But to do that, I’ll have to…

  • Take on more clients (and I can’t handle any more right now.)

  • Start selling a digital product (and I don’t have time to create and market that right now.)

  • Try yet another complicated marketing strategy that makes my stomach hurt.

Have YOU felt this way? Like you want to make more money but it’s too hard? You don’t have the time? And you don’t want to try new marketing strategies because marketing makes you feel icky?

I want you to know you DON’T have to try any new marketing strategies. In fact, doubling your income or getting any of the results I mentioned above is simpler than you think!

Watch the video below or continue reading to learn 1 unexpected (and overlooked!) way to double your web or graphic design income.

Organizing your business could actually double your income, which is something that nobody realizes. Organizing your business seems like such a boring task to do and something that isn't very important on your to do list, but it can actually have incredible effects for your income, as many of my Organize & Automate students will tell you.

Most designers put off organizing their business because they think that they don't have enough time to do it. But it's actually because it's not an important enough task to you yet. You don't see the true value in organizing your business. You see client work, marketing, and growing your income as more important.

And all of those things are incredibly important.

But what if I told you that organizing your business could help you get more of those things, more time and more income?

Once you hear these three ways that organizing your business can double your income, it'll take on a whole new level of importance to you.

01: Being organized frees up time. Time you can use to create other income streams, instead of only selling design services.

One of my students, Rena, freed up two hours every day, which is 10 hours a week and 40 hours a month.

Can you imagine what you could do with 40 extra hours per month?

You could spend that time launching a course, writing and selling an ebook, or starting up a coaching service!

When I organized my design business, I finally had the time to launch a course that has now helped over 650 designers and has made me six figures. If I hadn't organized my business, I would never have had the time to make that course happen.

So, what do you want to launch? Tell me in a comment below!

02: When you're organized you can take on more than one client without overwhelm.

Let's say that you only have the capacity to take on one client at a time right now without feeling stressed, overwhelmed, and burned out. But then you organize your business so that now you have the capacity to take on two clients at a time without the overwhelm.

That now doubles your income.

One of my students, Erin, did this because she found out she was pregnant, her sister was hospitalized, her husband lost his job, and she was already super stressed out with her work load. Now she had become the sole earner in the family, she couldn't quit her business like she'd been thinking of doing. She needed to step up and earn more without so much stress and so much overwhelm. She organized her business so that she could take on more than one client at a time without overwhelm, and she doubled her income.

I want you to pause right now and think to yourself, "What could I do if I doubled my income? Would that maybe help me to afford my dream house, more family vacations? Would it go towards my wedding? Would it simply go into my savings account to make me feel more secure, or could I pay off my student debt?"

Think what you could do if you doubled your income, and then think back to this article and I want you to realize that it doesn't take some really complicated marketing strategy to increase your income. You could increase that income just by getting organized.

03. Being organized = more repeat work and referrals.

Clients see being organized as being professional. It's not enough anymore just to provide good designs to your clients. They will remember the experience that you give them, the process you take them through, and the way that you treat them way more than the design that you created for them. And that could be the difference between them hiring you again in the future or looking elsewhere.

I'll give you a real life example of this. Ages ago I hired a virtual assistant on a temporary trial. When we talked on Zoom she was great, her site was great, her testimonials were great. But, when we started working together she was pretty unorganized and I had to keep reminding her of certain parts of the process that she had forgotten. As much as she was a fantastic person, her forgetfulness led me to not wanting to work with her after her trial had finished.

Do you see where I'm coming from with this one? It was frustrating. Her lack of organization caused me to doubt her, and it caused me to not trust her abilities and her skills. Great person, don't get me wrong, but I couldn't continue to work with her. And I don't want you to be that person for your clients. I want you to show your clients how organized you are, and that will translate into you seeming professional, reliable, trustworthy, and worthy of those clients working with you again, and referring their friends and family to you.

If you would like to organize your web or graphic design business but you simply don't know where to start, I would suggest starting with a project management tool with your clients. It's a secure page online where you and your clients can communicate, create to do lists, share files and feedback, assign tasks, and set reminders. It's way more impressive and effective than handling your projects through back and forth emails.

If you want to learn how to use a project management tool, I have a free course that will teach you how to use my favorite free PM tool. Just sign up below!

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My 10 Biggest Business Mistakes (& What YOU Can Learn)

My 10 Biggest Business Mistakes (& What YOU Can Learn)

Too many of us are only showing the best parts of running a business. While watching people’s success online can be inspiring and motivational, it can also make people feel like everyone but them has got their crap together. It can make creatives believe everyone else’s life and business is perfect, but that is never the case. Behind every business owner's success is a trail of mistakes and failures they made along the way.