Now Available: The Freelance Marketing Plan

Now Available: The Freelance Marketing Plan

The one thing we creative entrepreneurs dread is having zero clients. 

Nada. No payments coming in, no work to keep us busy, no solution to the bills that loom over our heads.

This is an especially big fear for new freelancers or side hustlers who want to start freelancing full-time. They're used to their steady income each month, so the prospect of worrying about money when they begin freelancing scares them to death.

The fear of 0 clients also hits experienced business owners-- hard. When you've been working for yourself for years and suddenly hit a slow stage where clients are hard to come by, imposter syndrome sets in and you start to feel like you're not good enough to run a business.

4 Simple Emails To Build Your Client List (Today!)

4 Simple Emails To Build Your Client List (Today!)

One of the best parts of being a creative entrepreneur is the work. 

Unlike your friends with a j-o-b, you get to decide which projects you take on, which challenges will stretch you creatively, and which tasks are the best match for your skill set.

One of the worst parts of being a creative entrepreneur? Finding that work.

When you dreamed of becoming a freelance designer (or a freelance copywriter, in my case,) we didn’t fantasize about sweaty palms at networking events. Awkward sales conversations. Struggling over how the heck to install a Facebook tracking pixel.

And hey, networking events and social media can be great ways to find new clients. But there’s also a beauty in getting back to basics. 

Finding clients doesn’t have to be complicated or anxiety-inducing. It can really be as easy as sending a few simple emails. 

How I went from shop assistant to freelance web designer in 3 months

How I went from shop assistant to freelance web designer in 3 months

If you're going to read my blog posts every week, I want you to know who they're from. I want you to know about my past, my journey as a designer and how I can help you.

Basically, I want us to become friends!

So if you have a spare 10 minutes and you're curious about who these emails are from, read on. I'm getting brutally honest about my journey today.

The start of it all

In 2010 I didn't know what I wanted to do with my life. One day I wanted to be a teacher, the next day I wanted to be a writer. So, I didn't do anything. I waitressed in Pizza Hut for a while so I could at least bring in a bit of cash, and I worked in telesales for day. (Six hours of cold calling and I was outta there.)

In 2011, I worked in as a shop assistant for Calvin Klein Jeans. It wasn't the most glamorous job but it paid the bills. My boss became seriously ill and had to leave for six months, so I took her place as manager and learned what it takes to manage a department, deal with angry customers, handle employees, work ridiculous hours and hustle towards sales goals (or suffer the wrath of Head Office if I didn't.)

I didn't know it at the time, I was learning what it took to be my own boss.

How to get clients from Twitter

How to get clients from Twitter

Twitter has recently become one of my favorite social media platforms. 

It’s the perfect place to connect with likeminded creatives, build friendships and share your work. 

The mistake a lot of business owners make when promoting their business on Twitter is only tweeting their content, services and products.

That’s not going to work on Twitter. 

Have you heard of the 80/20 rule? You can apply this rule to ANYTHING in life, but we're going to apply it to the wonderful world of Twitter. Here’s what it comes down to: 

Use 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversation.

9 Ways To Streamline Your Social Media Profile & Attract More Clients

9 Ways To Streamline Your Social Media Profile & Attract More Clients

Your social media profiles are more powerful than you think. 

At the moment, your social profiles probably have a few words about what you do and a link to your homepage, right?

But you can do so much more with your profile than that. 

Think about it: the more you grow your social following, the more people will start visiting your profile every day. These people are potential subscribers, clients and customers, so you need to strategically lead them where you want them to go. 

Without a streamlined profile, you're losing countless potential clients every day.