I’m sure you see all the social media gurus telling you to “post consistently”... but you wonder, is it REALLY worth it?
Each post takes you hours to create and you only get 20 likes and 3 unfollows. Sound familiar? What’s the point in investing soooo much time into Instagram when you’re getting little to no return?
In this week's episode, I pull back the curtain on my journey of posting consistently on Instagram for six months.
Spoiler alert: it's been a game-changer.
Not only have I gained 10 clients directly from Instagram, gained 7000+ new followers and 1303+ email list subscribers… I’ve gained something even better.
Let’s dive into the real talk about follower growth, getting clients organically (no ads), and the surprising benefits of consistency that no one's talking about.
Hit “play” on the podcast player below to tune in! Or keep scrolling to read the article.
PS - Ready to post consistently on Instagram WITHOUT creating content every day and burning out? Discover The Content Batching Blueprint and learn how to batch 1 month of content in just one day.
Subscribe on Apple Podcasts, Google or Spotify.
Article
Ever feel like you're pouring your heart and soul into Instagram, only to get a handful of likes and a couple of unfollows in return? Trust me, I've been there. The struggle is real, and it's easy to question if it's all worth it.
In this week's episode, I'm peeling back the layers of my Instagram journey over the past six months.
I’ve been posting for 11 years but in 2023 I took a break for a few months. I probably posted about once a month during that time (but I showed up on stories about 4x a week.) As a result, it reeeeally damaged my reach when I returned!
In August/September, I made a conscious decision to prioritize consistent posting on Instagram, and I’m pleased with the results!
I hope this encourages you - whether you have a dead account or you’re starting a new one.
Results
10 Clients
(Unknown number of course sales)
7000 New Followers
1303+ New Email Subscribers
Over 100 Sign-ups to the waitlist for The Content Batching Blueprint, from just a couple of posts and stories so far.
Client Success Story:
One of my students experienced a significant breakthrough after getting more specific with her messaging and then posting consistently for 6 weeks.
Within 6 weeks of consistent posting on Instagram, she secured 3 new retainer clients adding an extra $2400 to her income per month, and booked discovery calls with 3 more potential clients too!
Why Consistency Matters:
Establishes reliability: Consistent posting establishes your presence and reliability on the platform, showing your audience that you're committed to providing value regularly. Subconsciously, this signals trustworthiness.
Increases Visibility: The Instagram algorithm favors accounts that post consistently, boosting your chances of appearing in your followers' feeds and reaching new audiences. I’ve noticed recently that my posts reach is increasing overall, and engagement has been good even on lower performing posts.
Strengthens Brand Identity: Regular posting allows you to reinforce your brand message, aesthetic, and values, making your brand more recognizable and memorable to your audience. Think about the last person you considered buying from. The last person I thought about buying from appearing in my feed every day with her story, her post, or both.
Engagement and Community Building: Consistent posting encourages engagement from your followers, leading to conversations, comments, and shares. This engagement helps foster a sense of community around your brand. Building a community is important - it produces repeat clients, true fans, and even when some of them might never buy from you, they’ll often support you in other ways like sharing your content or engaging with it. I have people in my community who have been here for 8-11 years and still hire me as their coach and join my products and programs. When you build a community on IG, you’re investing in building an audience who will CONTINUALLY invest in YOU.
Increases your chance of getting clients and sales: The more you can be seen on IG, the more chance you have of someone hiring you from your content. This doesn’t mean you need to post every day or multi times a day, but you also shouldn’t just post once or twice here and there. A lot of my clients reach for a happy medium, like 4 or 5 posts a week, sometimes 3. And with my content batching system, you can create all of these posts in 1 day each month. That means you only sit down to create IG content 12 times a year. Then set it and almost forget it.
Opportunity for Experimentation and Learning: Regular posting allows you to experiment with different content types, captions, hooks, content anchors and content pillars - providing valuable insights into what resonates best with your audience.
Consistent Growth: By posting consistently, you steadily start attracting new followers and expanding your reach over time. Because the more consistent you are, the more you learn about what your audience does and does not like. And with every lesson you learn, you can apply it to create more and better content.
The Solution: the Content Batching Blueprint
On March 21st, I'm launching The Content Batching Blueprint, a video training + templates designed to help you batch 1 month of IG content in just 1 day.
There's also a 3-day option for those who prefer to spread out the tasks.
Inside CBB, you'll receive:
30 days of plug’n’play viral hooks
A sustainable posting schedule
1-day and 3-day content batching checklists
An Instagram content calendar
30-minute video training
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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