Today, I want to pull back the curtain and give you a behind-the-scenes look at how I made $10,537 in just 30 days by launching a $47 digital product.
I launched this with just emails and Instagram posts/stories… no ads, no webinars, nothing like that. Now, it sells multiple times a day while I go for walks, work on other projects, or watch Netflix. (I’m currently obsessed with The Circle!)
⭐ Psst! Before we go on, you should know: I have a FREE list of 100 Profitable Digital Product Ideas. Sign up to download them >>
Let's break it down step-by-step, so you can replicate some of this success in your own business:
1. Co-create Your Offer with Your Audience:
One of the biggest mistakes you can make when launching a new offer? Creating what you THINK your community needs, not what they TELL you they need. Co-create your offer with your audience if you want it to sell.
This requires more than asking a few questions on an Instagram story poll, although that’s a good start. It requires getting to know your audience as well as you know your bestie.
What is their biggest struggle in relation to your niche?
Their biggest goal?
What have they tried already?
Use their feedback to craft an offer that speaks directly to their needs.
Tip: Once you have the answers, create content on these topics and see what resonates most. Your content will leave clues as to WHAT your offers should be. For example, I posted about content batching probably 10 times before I created my Content Batching Blueprint and Story Sprint - my free content helped me see that my unique content batching system was something my audience was really interested in.
Notice I said MY audience? That’s because everyone’s audience is different. Even if two entrepreneurs have audiences that are interested in starting a business, for example, one audience may be drawn to the first entrepreneur because she’s a hustlin’ girlboss, and the other audience may be drawn to the second because she has ADHD and so do they.
Remember: you have to understand YOUR unique audience to create irresistible offers.
(This is something I’ll teach you inside The Simple Business Builder self-study course, coming soon. Join the waitlist >>)
2. Craft Magnetic Messaging:
When I started my first business in 2012, vague messaging still performed well. You could create content like “3 ways to grow your online business” and it would take off.
Not in 2024.
There are WAY more online businesses now, so if you want to stand out in a sea of similar content, be specific in your messaging. Your sales pages, your Instagram posts, your emails… they need to be specific and tell your stories. Because before you can sell, you need to understand how to capture attention.
Would you have been as likely to open this email if it was called “7 things that helped me successfully launch a product”?
Probably not.
It’s called “How I Made $10,537 in 30 Days with a $47 Digital Product” because that is specific and it’s my story. In a world of AI-generated content, this helps yours stand out.
(Guess what? This is also something I’ll teach you inside The Simple Business Builder self-study course, coming soon. Join the waitlist >>)
3. Embrace Your Super Niche:
Think beyond just who you help and what you sell. What's your unique approach, style, or perspective? What makes YOUR approach special?
Build your niche around this. This is what will truly set you apart in a crowded market.
I know that niching down feels counterintuitive, like you’re saying no to potential clients. But when you speak to everyone, you speak to no one. You give no one that “this is for ME!!” feeling that leads to loyal customers and clients.
(You can learn more about creating a Super Niche in my free 16-page guidebook btw ✨)
Here’s how I apply this in my own business:
Many entrepreneurs can teach you how to build a successful online business. But not everyone has my story and experience - I built a six-figure business while working 3 days a week and traveling the world. So I teach you how to build an online biz that makes an abundant full-time income WITHOUT working full-time hours or burning out. And I do so through my S.M.A.R.T system which teaches you how to work smarter, not harder.
The S.M.A.R.T system helps you:
S: Create simple and solid business foundations (like your Super Niche and an irresistible offer suite)
M: Set up marketing systems (like my Content Batching System)
A: Automate 6 months of email marketing so you can sell in your sleep
R: Set up a recurring revenue offer + passive income offers
T: Create time management systems so you can work less and earn more.
I use my super niche to help me stand out online. And I sell The Content Batching Blueprint as one part of this system (which naturally makes people want the other parts when they join the blueprint and see how valuable it is.)
4. Post 5x a week at least 4 weeks before your launch:
This is called Breadcrumbing. It’s the act of creating content that discusses the topic of your upcoming offer and warms your audience up. It’s helpful to mention your upcoming product in almost every post. After all, people typically need to hear about something 7 times before they take action!
Use tools like The Content Batching Blueprint to create 1 month of content in 1 day so you don’t have to stress over what to post every day.
5. Leverage the Power of Email Marketing:
Don't underestimate the power of your email list. It's your direct line to your audience, and you own it! (Unlike your Instagram account.)
Email your list every day during your launch to keep the momentum going. Remember, selling is serving. The people who need your offer are being helped by your emails. The people who don’t need your offer will simply unsubscribe.
(Bonus tip: you can create an “unsubscribe from emails about this topic” button so that people have the option of staying on your list but just not receiving emails about this particular offer.)
6. Launch Stacking & Implementing an Order Bump:
Make it easy for your customers to add value to their purchase. Offer a discounted product at checkout, like I did with my class, Story Sprint. I listed this at the checkout page of The Content Batching Blueprint, and 1/3 of my customers added it to their purchase!
You'll be amazed at how many customers take advantage of this offer, increasing the value of each sale.
You can also Launch Stack like I did. (Yes, I did make that term up 🤪)
Right after I launched The Content Batching Blueprint, I gave Story Sprint its own mini launch. Stacking the launch of these two products together worked because:
Story Sprint is the perfect addition to CBB. It teaches you how to batch 1 month of Instagram stories!
I had already mentioned Story Sprint on the checkout page of CBB so my students were already aware of it. The mini launch helped raise even more awareness (and brought in lots of sales.)
7. Bonus Tip: Build Trust with Social Proof:
I use a tool called Provesrc* to showcase in real-time who has purchased a digital product from me. When someone buys, a notification appears on the bottom left of my website showing others that someone just purchased from me. The best part? You can set it to show people buyers from their country first, which eliminates the “will this work in my country?” question some creators get from potential buyers.
When your customers see real people are buying, they'll be more likely to trust you and buy from you too.
And there you have it, my friend! These are the exact steps I took to achieve a five-figure launch from one $47 digital product, and I have no doubt that you can do the same.
Don't forget to mark your calendar for the launch of The Simple Business Builder, self-study course. We'll be diving deep into building a super niche, crafting magnetic messaging, and creating offers that sell out faster than Taylor Swift tickets. You can join the waitlist to be the first to hear about it.
Download my FREE list of 100 Profitable Digital Product Ideas if you’re interested in launching your own low-ticket product >>
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
