After 11 years in online business and marketing, there’s only one thing that never changes: the fact that business (and marketing) will always change.
We’ve already seen huge changes in marketing since 2019. (AI, Tiktok, reels, etc!)
And changes in buyer & user behavior too.
And the changes don’t look like they’re about to stop in 2024. In fact, they’re just getting started!
So in today’s new podcast episode and article, I’m breaking down my 2024 online marketing predictions.
We're diving into the crystal ball of online business to unravel what's in store for the months ahead, including…
The rise of faceless brands and impersonal content.
Why you need to start infusing your values into your brand.
How the art of storytelling will help you stand out from AI.
Why brand visuals matter again.
And more!
Hit “play” on the podcast player below to tune in! Or keep scrolling to read the article.
PS -
Need help organizing your 2024 business goals and plans? Get my 12-Month Business Plan Template to create a 12-month plan to boost profit and provide clarity + direction.. all on one simple page.
Click here to join the waitlist for my mastermind, The Simple Business Builder. You’ll be the first to hear when doors open again in Spring 2024 and you’ll get a special bonus when joining!
Check out my self-study marketing and sales course, Simple Sales School.
If you want to feel more organized and less overwhelmed by your business in 2024, check out my online course,Organize & Automate. It’ll help you walk into 2024 with more time and less stress.
Subscribe on Apple Podcasts, Google or Spotify.
In the ever-changing world of online business, staying ahead of the curve is crucial for success. As an online business coach and course creator, I've observed and embraced the shifts in the industry. Let's delve into some key trends that are shaping the way we approach marketing and branding in 2024.
1. Value-Based Marketing: Connecting through Shared Values
77 percent of consumers gravitate towards brands that share their values.
88 percent seek authenticity in the brands they support.
64 percent would choose or boycott a brand based on its stance on social or political matters.
94 percent state that a brand's treatment of its customers profoundly influences their purchasing decisions.
As social media becomes a platform for meaningful connections, businesses need to align with their audience's values. It's not just about selling a product; it's about building a community that resonates with shared beliefs.
2. Rising Skepticism Towards Impersonal Content
AI-generated content and fake income claims have fueled skepticism.
Emotionally exhausted individuals are hesitant to show up on social media due to toxic environments.
In a landscape filled with impersonal content, the human touch becomes a differentiator. Embracing authenticity and real connections will set you apart from those relying solely on AI-generated materials.
3. Storytelling Marketing: Crafting Compelling Narratives
Storytelling is a powerful tool for creating emotional connections with your audience. Sharing your journey, struggles, and successes helps humanize your brand and fosters a deeper connection.
4. Community Building: The Timeless Strategy
In an era dominated by AI, building a community is a long-term investment. A loyal community not only sustains your brand but also ensures a steady stream of clients over the years.
5. The Resurgence of Branding
Aesthetics matter. In a sea of online content, visually appealing branding stands out. As I experienced firsthand, a well-designed brand caught the attention of a fellow entrepreneur, leading to a meaningful connection.
6. Infographics and Static Posts: Visual Content Reigns on Instagram
Visual content is making a comeback, with infographics and static posts gaining popularity on Instagram. Engaging visuals are essential for capturing attention in a crowded feed.
7. Embracing Faces: Connecting as Humans
Amid a trend of faceless brands, showing your face can be a game-changer. Sharing personal stories on Instagram stories and occasional photos of yourself humanize your brand and facilitate genuine connections.
8. Longer Customer Journeys: The Need for Consistent Content
Customer journeys are evolving, becoming more extended. Consistent content marketing, strategic batching, and well-designed email funnels are essential for guiding potential clients through these extended journeys.
9. Quality Over Quantity: A Shift in Posting Strategies
Entrepreneurs are moving away from the pressure of posting multiple times a day. Instead, the focus is shifting towards quality content that resonates with the audience, recognizing that meaningful engagement surpasses mere frequency.
In conclusion, adapting to these trends is essential for thriving in the dynamic landscape of online business. As an entrepreneur, combining soft business approaches with strategic thinking and embracing the power of storytelling and community building will position you for success in 2024 and beyond.
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
Subscribe & Leave A Review!
If you enjoyed this episode, you can show your support by leaving a review, subscribing, or sharing your biggest takeaways on your Instagram story! Just remember to tag me @neshawoolery so I can see it.
Here’s how to subscribe and review the show:
Subscribe on your favourite podcast platform: Apple Podcasts, Google or Spotify.
To leave a review on Spotify: Open my podcast and click the “rating” button under my podcast name.
To leave a review on Apple Podcasts: Open my podcast, scroll to the bottom of the page and you’ll find the rating/review button.
