Niching down is one of the simplest ways to stand out in an oversaturated online business world.
If you can be specific about WHO you are for, WHAT you help them achieve, and the unique APPROACH you have, then you’ll book clients more easily aaaand your content will get higher reach.
So why do so many business owners struggle to do it?
Mindset.
People often have negative beliefs about niching down. You might think it means you’re “boxing yourself in” or you will “get bored” or “limit your client pool.”
And then there are more subtle mindset blocks and patterns that can hold you back, like:
“The niche I want to enter isn’t profitable, so I need to pick something more secure.”
“The niche I want to enter is woo woo… what will my friends and family think?!”
Today my client Gabriela is here to talk you through:
How she got out of her own way & niched down
The patterns and mindset blocks that prevented her from pursuing the niche she really wanted.
How to successfully run a business with ADD (and is a diagnosis helpful or harmful?)
How to rewire your brain to create the life and business of your dreams
Click “play” on the podcast player below! You’ll also find timestamps below so you can skip to the section of the episode you need most.
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Resources Mentioned
Gabriela’s Instagram: https://www.instagram.com/gaye_del_sol/
Gabriela’s website: https://www.gayedelsolstudios.com/
TRANSCRIPT
In today's world of online business, it's not easy to stand out and make passive income. In this post, we'll dive into the fantastic benefits of niching down, the mindset obstacles that often trip folks up, and how this approach can guide your decision on whether to launch a course or offer services.
Niching Down: Your Secret Sauce to Success
Niching down is like customizing your business for success. It involves being super specific about three essential things:
Your Special People (WHO): Knowing exactly who you're serving is a game-changer. It lets you create content and offerings that hit the bullseye with their needs and preferences.
Their Dream Achievements (WHAT): Understanding what your target audience wants to accomplish helps you create solutions that are like magic potions for their pain points.
Your Unique Flair (HOW): Your unique style sets you apart from the crowd. It's what makes your stuff stand out from the rest.
Now, when you nail the art of niching down, two things can happen:
Client Magnetism: Being clear about your target audience makes potential clients do a happy dance when they see what you're all about. And that can lead to more bookings and sales – cha-ching!
Boosted Visibility: Your content becomes a magnet for your target audience. By speaking to their specific needs and interests, you're like a siren song that they can't resist.
The Mindset Hurdle: What's Holding You Back?
Niching down may sound like a walk in the park, but plenty of business owners face some mindset monsters that make it tricky. Here are a few classic obstacles:
1. Fear of Getting Stuck: Some folks worry that niching down is like trapping themselves in a tiny box. They fear that they might miss out on exciting opportunities, and that can lead to decision-making anxiety.
2. Boredom Blues: Others are concerned that focusing on a niche will be a snooze-fest. They think they'll get tired of what they're doing and lose interest.
3. Shrinking the Client Pool: There's this misconception that niching down limits your potential clients. The fear is that by being too specific, you might alienate potential customers.
But wait, here's the real scoop: Niching down doesn't mean you're cutting off all other options. Instead, it's like showcasing yourself as a pro in a specific area, making it easier for your dream clients to find you.
Passive Income: Courses vs. Services
Now, let's chat about how niching down can help you decide whether to launch a course or offer services for that fabulous passive income.
Courses: When you're all about that niching down life, creating and selling online courses becomes a breeze. You'll have a clear target audience with specific needs, which means you can whip up courses tailor-made for them. This targeted approach often leads to more course sales – yay!
Services: Niching down is equally awesome if you're offering services. By letting the world know who your services are designed for and showcasing your unique style, you attract clients who truly appreciate your expertise. This can translate into a steady stream of service bookings and, you guessed it, passive income!
So there you have it, folks – niching down is your golden ticket to success in the online business universe. It helps you attract clients, boost your content's reach, and squash those pesky mindset roadblocks that might be slowing you down.
Whether you're pondering, "Should I launch a course?" or "What's the secret sauce for passive income?" – the answer might just be found in the magic of niching down. It's like tailoring your business suit to fit perfectly, and who doesn't want that kind of success?
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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