Video marketing can be daunting, especially if you’re an introvert, right?
You may not like the way you look or sound on video.
You may feel scared of your friends and family (and let’s face it, your dates!) watching your videos.
You may not know what the heck to even talk about in a video.
And then there’s the little matter of, oh, I don’t know… the tech side of things.
No doubt, video marketing can feel scary.
However, video can be so much simpler and more fun than you think!
In 2021, it’s official: if you’re not using video as a part of your marketing, your business could be left behind. That’s because your ideal clients are so used to seeing businesses use video now that when they see a business that isn’t, it causes an immediate disconnect.
Video allows your ideal clients to form an emotional connection to you. Every video increases their trust in your expertise AND humanises you because they get to see the face and hear the voice behind the work.
If you have fears about video marketing or you don’t feel confident enough for video, today’s podcast interview was MADE for you!
Today’s guest, Tors Grantham of Podcastology, is here with a whole ton of video marketing tips. (She’s worked on the set of huge TV shows like Doctor Who, so trust me, she knows what she’s talking about.)
In this episode, we discuss:
Why video marketing will set you apart from your competition
How to look and sound confident on AND off the camera
Top 5 tips for introverts who want to try video marketing
Our best advice for business owners who are feeling conscious of how they look and sound on camera
How to avoid oversharing on video and set boundaries
How to get the perfect lighting in your videos WITHOUT spending much money
And more!
This is one of my favourite episodes of all time.
Watch the video below or click “play” on the podcast player!
Resources Mentioned
Upcoming Marketing Course: Join the waitlist here.
Free Roadmap: Starter Kit for Booking Clients Consistently
Nesha’s Instagram: @neshawoolery
Guest: Tors Grantham
Tors is a confidence coach and offers podcast editing services through her other business, Podcastology.
Tors Grantham - Confidence Coaching
Instagram:
@torsgrantham
@podcastology
About Tors Grantham
Introvert and former camera-shy television professional, Tors is a Confidence & Success coach and female empowerment advocate, who helps female entrepreneurs put more of who they are into what they do. She’s taken everything she learned about video and audio from her past life in television and combined it with coaching techniques, to support female business owners get visible with confidence.
Website:
Tors Grantham - Personal Coaching
Podcastology
Instagram:
@torsgrantham
@podcastology
About Nesha
Hey there! I’m Nesha, host of The Simple Business Show. I teach creatives how to build profitable online businesses without the hustle and crazy work hours so they can live the freedom-filled lifestyle they dream of. When I’m not working, you’ll find me sipping caramel macchiatos at Starbucks, reading personal growth books, or traveling the world with my backpack and my laptop!
Looking for more ways I can help you? Here they are:
Organize & Automate - Join 950+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales Academy - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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