Blogging is a very powerful way of getting potential clients to visit your website, build trust in your expertise and inquire about your services.
In fact, the reason I started my business was because of my blog. My business would have been a complete flop without it. A lot of my clients have even told me that the reason they decided to hire me instead of another designer was because my blog posts proved to them that I was trustworthy and knew what I was talking about.
Blogging is insanely important to the success of your web or graphic design business. Blogging can:
Attract potential clients to your website.
Show off your expertise and prove that you're trustworthy.
Make you the go-to designer in your niche.
A question that I’m often asked in my Facebook group for freelance designers is, 'What the heck should I blog about?!'
Because the majority of blog posts floating around Pinterest are about fashion, craft, business, money and marketing, you may feel like you should blog about that.
Stop right there.
You're selling design services, right? That means your blog posts should be centered around those services. Your posts need to attract potential clients who are interested in investing in design, so your posts should:
Educate potential clients on why investing in design is worth it and what it will do for their business.
What they need before investing in a designer.
Why YOU'RE the designer for them.
Brainstorming blog posts that accomplish those things can take up quite a bit of time so I've done it for you!
Below, I've made a list of blog post ideas that web and graphic designers can feel free to use. These posts are centered around your skills, expertise and services.
Don't want to keep coming back to this blog post? Download this list of blog post ideas. It's free!
100 Blog Post Ideas For Web + Graphic Designers
Some of the blog post ideas look like this:
’XX reasons why you should switch from XXXXX to Wordpress’
You should replace X's with numbers or words to customize the blog post idea and make it unique.
For example, ‘XX reasons why you should switch from XXXXX to Wordpress’ could become '10 reasons why you should switch from Wix to Wordpress".
My Step By Step Design Process
Behind The Scenes: My Design Client Homework
Behind The Scenes: How Design Revisions Work
XX Things I Need From You Before I Can Design Your Website
XX Questions To Ask Yourself Before You Choose Your Final Design
XX Tips For Providing Your Designer With Helpful Feedback
XX Things To Ask Your Designer Before The Project Begins
XX Reasons You Should Invest In A Blog Designer
XX Reasons You Should Invest In A New Website Design
XX Questions To Ask Your Designer On A Free Consult Call
XX Signs Of A High Quality Designer
Should You Hire A Seperate Designer + Developer?
Case Study [Show client work. Remember to show before + after shots!]
Video Case Study [Interview your client about their new designs]
XX Questions To Ask Your Designer When Your Project Is Complete
XX Things To Do When Your Designer Doesn't Understand What You Want
How To Use A Project Management Tool With Your Designer
Why I Use A Project Management Tool With My Design Clients
Why Design Project Deadlines Are Important
How To Give Team Feedback To Your Designer In An Organized, Effective Way
XX Reasons Why You Should Invest In A Professional Logo Design
XX Reasons Why You Shouldn't DIY Your Logo
XX Logo Design Trends To Avoid This Year
XX Factors That Make The Perfect Logo
How To Choose The Perfect Logo Designer
What Does 'Branding' Mean?
Why Branding Is So Important
XX Places To Use Your New Logo Design
How To Find Your Signature Brand Style
XX Colour Personalities + How To Choose Yours
Your Brand Is More Than Your Logo
When Is It The Right Time To Rebrand?
XX Signs It's Time For A Rebrand
Should You Rebrand?
What Does Rebrand Mean?
Why A Premade Logo Isn't Good Enough For Your Business
The Ultimate Breakdown Of File Types
XX Colour Palettes You Can Steal [Include the colour palettes + codes]
XX Things XXXXX Can Teach Your About Design
Why A High Quality Logo Design Doesn't Cost $50
Why I Design Websites On Wordpress
Why Your Website Should Be Built On Wordpress
How To Use Wordpress When You're Not Tech Savvy
How To Get Started With Wordpress
XX Wordpress Plugins All XXXXX Need
Why Wordpress Is Always, Always, Always Better Than Squarespace
Download This List As A FREE Cheatsheet!
Why I Design Websites On Squarespace
How to get started with Squarespace
The XX best templates for XXXXX
How to use the XXXXX feature in Squarespace
Why Squarespace Is The Best Website Builder For XXXXX
Why Squarespace Is Always, Always, Always Better Than Wordpress
The Difference Between A Designer And Developer
The Difference Between HTML And CSS
XX Reasons Why You Shouldn't Mess With Code If You Don't Know What You're Doing
XX Questions To Ask Your Web Developer Before Hiring Them
XX Quick Website Changes That Make A Big Difference To Your Bounce Rate
What Is A Bounce Rate?
XX Awesome Ways A Professional Website Will Grow Your Business
The Ins + Outs Of Google Analytics
XX Essential Sidebar Widgets For XXXXX
How To Use Your Website To Make A Lasting Impression On Your Customers
How To Use Google Analytics To Turn Your Website Into A Conversion Machine
The First XX Things Your Visitors Want To See When They Land On Your Website
The Ultimate Comparison: Wordpress, Squarespace + Wix
XX Things Your Customers Want To See On Your Website Before Buying From You
XX Features Your Homepage Should Have
XX Features Your About Page Should Have
XX Features Your Contact Page Should Have
XX Features Your Blog Should Have
The Anatomy Of The Perfect Sales Page
Looking For A Designer
How Long Should A Website Design Take?
How Long Should A Logo Design Take?
How Long Should A Rebrand Take?
How Much Should You Spend On A Website Design?
How Much Should You Spend On A Logo Design?
How Much Should You Spend On A Rebrand?
The No.1 Quality You Should Look For In A Designer
What Should You Invest In First? A Logo Design Or Website Design?
How To Get The Best From Your Designer
XX Ways We Can Work Together
Why Should You Invest In Newsletter Design?
XX Things To Look For Before Your Sign Your Designer's Contract
Should You Hire a Specialist Designer?
Should You Hire A One-Stop-Shop Designer?
Things Your Client's Need To Make Their Website Awesome
Why Your Website Copy Is Important
Where To Find An Awesome Copy Writer
How To Write Amazing Website Copy
XX Kinds Of Photos Your Designer Will Need For Your Website
The Ultimate Guide To Web Hosting
Web Hosting Comparison Guide: Bluehost vs Dreamhost
Web Hosting Comparison Guide: Bluehost vs Flywheel
Why I Recommend My Clients Host Their Websites With Flywheel
Why Your Website Photos Are Just As Important As Your Design
XX Places To Find High Quality Website Photos
XX Places To Find A High Quality Designer
XX Things To Look For In A Web Designer
Should You Hire A Designer Before You Start Your Business?
Is Investing In Design Worth It? Here Are XX Reasons Why It Is.
XX Things To Keep In Mind When Looking For A Designer