30 minutes of marketing was all it took to sell out the first 4 months of my coaching program as soon as I launched it.
I spent 15 minutes writing one email to my waitlist. And 15 minutes creating 1 Instagram story and sending a handful of DM's. (NOT cold DM's - please don't ever do that.)
So... how did 30 minutes result in 4 MONTHS of clients? With 75% of them choosing to pay in full and not need to hop on a free discovery call.
How did 30 minutes of marketing lead to HECK YES clients?
Tune in to this week's new podcast episode to find out!
You'll learn:
The one thing solopreneurs DON'T want to hear about marketing. (But need to.)
How I use long-form content to build relationships with my community and turn followers into heck yes clients.
Why you should focus on your dream clients desires + dreams more than their pain points
How I got booked out from 1 email, 1 Instagram story & a handful of DM's. (Which all took about 30 minutes.)
Click “play” on the player below to tune in! Or keep scrolling to read the article.
How I Sold Out a Coaching Program in Just 30 Minutes of Marketing 🚀
COMMUNITY TRUST: Long-term effort pays off! I've built an online community through valuable content like podcasts, blogs, videos, and twice-weekly emails. (This may sound like a lot but I just repurpose the podcasts into the other forms of content!) It may not provide instant gratification like IG stories, but over time, it fosters TRUST, credibility, and RELATIONSHIPS. So when you launch, your genuine supporters will be eager to grab what you're offering. You NEED a community of genuine supporters if you want to sustain your business over the long-term. Even just 100 genuine supporters can keep your business going for years.
EMOTIONAL CONNECTION: Focus on talking about your ideal client’s dreams and desires! Instead of always dwelling on struggles, I prioritize discussing my dream clients' goals. People make emotional buying decisions. They buy what they DESIRE and WANT, not just what they need. (This is why someone who’s broke will still buy the latest PS5 Star Wars game, or still treat themselves to their favourite coffee at their favourite coffee shop.) Plus, it's crucial to attract clients who are driven by dreams, not lack. These end up being the best clients because they’re focused on their goals, and that creates EXCITED clients instead of desperate clients.
WAITLIST ADVANTAGE: Build anticipation! I spread the word about my coaching program for a month before it had even launched. Each time, I invited anyone interested to join the waitlist. When it was time to book clients, I had a ready group of "warm" prospects. An email to them took just 15 minutes to write and send!
IG STORY STRATEGY: I shared how my offer would benefit clients on my IG story. To gauge interest, I added a quick poll asking if anyone was interested in learning more: yes or no. I DM’S those who voted "yes" and within three days, THREE of them booked their spots! (Without needing to hop on a free discovery call first.) The results speak for themselves.
If you want to learn more about how to book clients consistently and start scaling to $5k months, check out my sales and marketing course, Simple Sales School.
I know some of you may have read the first point and thought, “but how do I find clients online NOW? I can’t wait months or years to build a loyal community.”
And I understand that. You can get clients online now through a range of strategies that we can discuss another time. (One of them being the Instagram story marketing strategy I mentioned. There’s nothing stopping you from doing that right now and getting even just 1-2 potential clients from it!)
But hopefully this article has outlined just how important it is to your long term business success to build a loyal community. And that a great way to do that is to create long form content. (I didn’t say the ONLY way, just a really great way.)
The businesses that survive years are the ones that invest in building loyal communities. So start now. The best time to have started building an online community is years ago, but the next best time is right now.
I know that in this day and age, instant gratification is all everyone seems to want. But I’m not here to teach you how to “get rich quick.” I’d rather teach you how to build an online business that is long-lasting.
As I mentioned above, if you need more in-depth online marketing help so you can book clients consistently and scale to $5k months, check out Simple Sales School.
About Nesha
Hey there! I’m Nesha, 10-year traveling entrepreneur and host of The Simple Business Show. I teach freedom seekers how to make a full-time income online without working full-time hours, so they have the time, location and financial freedom to live the lifestyle they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go. Availability: April 2023.
Organize & Automate - Join 1500+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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