We've talked a lot about marketing lately.

(Related Episode: 14 reasons why you’re not booking clients consistently)

So I felt it was important to pause and talk about something equally as important. 

I see a lot of online service providers making this one mistake:

Putting ALL their time and energy into marketing or honing their service, and neglecting to put any effort into their client process.

To you, organizing your client process may seem boring or non-essential.

But to your clients, organization = professionalism.

There was a time when I couldn’t afford a McDonald’s meal.

It was 2012, I had recently started a graphic design business so I could work online and travel the world but... clients weren’t exactly knocking down my digital door (aka. inbox), so money was tight. Really tight.

My friend and I were in town when she said she wanted to go to McDonald’s. Not wanting to tell her I couldn't afford it, I followed her in and got in line. I was SURE my card would decline and I didn’t want my friend to see, so I told her I had forgotten my purse and asked if she could pay for my lunch and I'd pay her back.

Fast forward to now and things are wildly different.

• I built a six figure business working three days a week and traveling the world.

• I saved £110k+ in my twenties.

• I have the time and financial freedom to travel for 3-6 months a year. (I’ve lived in New York, Seoul, Central America, London and traveled to over 17 other countries.)

If you…

1. Are currently at a 9-5 job that completely drains you and you dream of starting your own online business

2. You’re in your first few years as a freelancer but you’re struggling to book clients, or

3. You book enough freelance clients and you’re ready to scale to six figures (without burnout)

… Then this episode is perfect for you, because today’s guest has navigated all of those situations!

Tired of working with clients?

Wondering if this business is *really* what you’re meant to be doing with your life?

Maybe you’re toying with the idea of selling a digital product instead of working with clients?

I hear you. But the solution to this problem is often a lot simpler than you think.

Whether you are a beginner business owner or you’ve been doing this for a few years now, the main focus is always marketing, right?

• How do I get more clients?

• How do I create consistent income?

• What marketing strategies should I be using?!

• What the heck is a FUNNEL?

Don’t get me wrong - these things are suuuuper important and - spoiler alert - I’m going to be talking all about them over the next few months.

But you know what gets put on the backburner while marketing takes the spotlight?

According to Neilson, a client is 77% more likely to hire you if they learned about you from someone else.

In other words, clients who are REFERRED to you by your other clients are 77% more likely to hire you than someone who stumbles across you another way.

So, focusing on generating more referrals would make sense. But how?

The BEST way to generate more referrals (and repeat work) is to not only provide your clients with great results, but provide them with an unforgettable, professional client experience.

Watch the video below to learn how! In this video, I’m sharing the exact 4-step client process 750+ of my students have learned inside my course, Organize & Automate.

When I ask creative business owners what their no.1 problem is, here's what most of them say:

I can't find clients.

Unless they're pretty new to the online business world, here's my reply:

Have none of your past clients hired you again or sent others your way?

If they are a skilled creative and their answer is no, I know the problem lies with their client experience. They haven't given their clients a professional experience. They're not giving their clients those fuzzy, valued feels you get when a business is reeeeally good to you and treats you like you're the only person they ever work with.

Know the feeling I'm talking about? I'm sure all of us can name a business that made us feel special like that.

You should NEVER ignore the importance of client satisfaction.

Satisfied clients become repeat clients, recommend you to others and build your reputation! Dissatisfied clients can destroy it.

Watch the video below to learn 3 reasons why client satisfaction matters now more than ever.

In this video, you’ll learn:

• Why 86% of clients and customers are willing to pay more for a better client experience.

• Why a client that worked with you before is 9x more likely to work with you again than a totally fresh potential client.

• Why a client is 77% more likely to hire you if they heard about you from family or friends, and how you can get people talking about your services and sending you lots more referrals

Have you ever dreamed of retiring your husband?

How about moving to a new state?

Or designing your dream home?

My student, Kimberly Costa of Delightfully Designing, did it all while running her online creative business and looking after a family of four!

Listen to today’s episode to learn:

• How Kimberly retired her husband from his six figure Wall Street job

• Practical advice on how you can retire your partner

• How Kimberly moved state and designed her dream home while running her business (and didn’t get overwhelmed!)

• Kimberly’s top three tips for balancing a busy life with an online business

Click play on the podcast player below to listen to the rest of this episode and learn more! If you’re a listen-on-the-go kind of woman then be sure to subscribe to the show on iTunes, Spotify or Stitcher so you never miss an episode!