Wondering if Instagram is still the go-to platform for marketing your online services in 2024?
Or wondering if it’s the right fit for YOU?
Feel like there’s too much competition?
It requires too much effort for little reward?
Your posts get low reach even though they take forever to create?
I understand, it CAN be frustrating.
Join me in this week's episode as we dissect the current state of Instagram and whether it's still a powerhouse for your business.
Hit “play” on the podcast player below to tune in! Or keep scrolling to read the article.
PS -
Click here to join the waitlist for my self-study course, The Simple Business Builder, designed to help you use content to book clients consistently & scale to $5-10K months with 3-day work weeks.
Click here to join the waitlist for The Simple Business Builder coaching mastermind.
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ARTICLE
I've been there - that moment in 2023 when the urge to quit IG was strong, and I took a hiatus from posting. Sound familiar? If you've ever felt the weight of low reach, mental health concerns, or the constant comparison game, know that you're not alone. The struggle is real, and it's a sentiment echoed by many of you in my DMs and through conversations with my clients.
Instagram and Mental Health: A Complicated Relationship
The narrative often revolves around Instagram being detrimental to mental health. The app is designed to be addictive, and it's easy to dwell on its negative aspects. However, rather than succumb to its toxic allure, I believe in working with what we have.
Boundaries are key. Setting limits on usage, curating your feed, and blocking negativity can transform your IG experience. When approached with intention, Instagram can be a powerful tool for connection, market research, and, dare I say, fun.
The Case for Instagram in 2024
Why bother with Instagram in 2024? In my view, it remains an unbeatable platform. With its vast user base and diverse functionalities, Instagram allows you to engage with your audience, share stories, and conduct surveys. Even if you're exploring other traffic-focused platforms, IG provides invaluable insights into your ideal clients' wants and needs.
Sure, growing on platforms like Pinterest, Google, or YouTube is a strategic move, but the time it takes to see results may not suit everyone. With the right approach, you can secure clients on IG within weeks. I recently closed a deal through DMs with a client who booked without knowing the price—proof that the right strategy can yield quick results.
Related Episode: I posted consistently on Instagram for 6 months. HERE’S what happened!
Crafting the Right Strategy
The frustration often stems from low reach and a lack of conversion. But here's the truth: it's not the platform; it's your strategy. Consistency without a well-thought-out plan won't cut it on any platform.
Addressing consistency struggles requires a sustainable content schedule and a content creation routine. Consider content batching, a technique that works wonders for many entrepreneurs, including Gigi, who learned the ropes from me and tailored it to her busy mom schedule.
Related episode: How Gigi got booked out for 6 months using my program
Shifting the Focus: Conversion Over Virality
"It's hard to stay consistent on Instagram!" I hear you. But here's the kicker: consistency struggles often result from an unsustainable approach, not the platform itself. Batching content can be a game-changer.
Yes, Instagram can impact mental health, but dwelling on the negatives won't change that. Instead, leverage the platform's free access to a massive user base, including potential ideal clients. Set boundaries, be intentional in your usage, and turn your Instagram time into a tool for creating and making money.
Related post: How I revived my dead Instagram account & reached 257K accounts in 90 days
Success Stories That Defy the Odds
Focusing on the wrong metrics, such as going viral, can lead to disappointment and potential burnout. Success on Instagram isn't solely about virality. Take Anca, a student who optimized her bio and secured her dream client within three weeks, or Shona, whose reels may not reach thousands but is gaining more clients with a strategic approach.
Business owners who thrive on IG are those committed to the long run, maintaining boundaries, and having a strategy focused on conversion, not virality. Don't rely solely on IG; integrate email marketing to build a list and ensure your business is sustainable.
Exciting News: The Simple Business Builder
Now, the big reveal - I'm launching the self-study version of my signature program, The Simple Business Builder, soon. This program, replacing Simple Sales School, offers a curriculum makeover with the option to join either the course or the mastermind.
Interested? Join the waitlist for exclusive bonuses and be part of a community focused on intentional growth and success on Instagram. Links are below.
Let's navigate the Instagram maze together - with intention, strategy, and success in mind.
Join the Waitlist for The Simple Business Builder Course
Join the Waitlist for The Simple Business Builder Mastermind
The Content Batching Blueprint
If you need a content creation process that shows you step-by-step how to create conversion content for Instagram, I invite you to check out The Content Batching Blueprint.
You’ll learn how to batch 1 month of content in 1 day so you can post consistently and secure clients from Instagram without burning out.
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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