Business can be simple, but it isn’t meant to be easy. If it was easy, everyone would do it.

Sometimes I worry that people hear me talking about “simple business” and think that I mean business is easy. That it requires no hard work.

That is not the case.

Do I believe you have to ‘hustle’ to maintain a profitable online business? No, at least not after your initial period of establishing the business.

But will you have to put in some hard work sometimes? Absolutely.

In my eyes, hustle and hard work are two different things. And so is “simple” and “easy.