If you’re an online service provider like a coach, designer, digital marketer, copywriter, etc…
Don’t lower your price just because someone says you’re too expensive.
In this episode we’ll uncover:
What to do when your target market can’t afford you
Why you DON’T need to sell high ticket (but you should never aim to be the cheapest)
Why many online service providers attract MORE clients when they increase their prices
The Simple Business Builder is a 12 week group coaching program to help you book clients consistently & start scaling to $5k+ months.
Doors close Nov 14th midnight EST OR when all seats are full! Join before enrollment closes >>
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What to do when a potential client says you’re too expensive
Pricing Wisdom: Hold Your Ground
Resist the urge to lower your rates when someone says you're too expensive.
The only time you need to take action on this is if the majority of your potential clients are saying this. That’s a sign you may need to pivot to a new target market, reduce the price and sell more.
Alternatives to pivoting target market?
Consider creating an extended payment plans
Stop talking so much about WHAT you sell and the DELIVERABLES and focus more on the end-result your service will help your clients achieve.
Adapting to Your Market
For potential clients who can't afford your standard rates, create a more budget-friendly offering, establish waiting lists, and provide valuable free content to attract interest.
High vs. Low Ticket Dilemma
Striking the right balance between high and low-ticket offerings is crucial. Avoid being the cheapest; instead, focus on a mix of high-ticket for premium clients and lower-tier options to appeal to a broader audience.
Attracting More Clients with Higher Prices
Surprisingly, raising your prices can lead to attracting more clients. Higher pricing signals quality and expertise, positioning you as an expert and allowing you to deliver better results with reduced workload.
Plus… people who pay, pay attention.
More often than not, the clients investing more in your services are the ones who will do their very best to get the MOST out of their investment. This means that online service providers who charge more usually get better testimonials from their clients - because the client takes what you provide for them and runs with it.
PS - Doors to my group coaching program, The Simple Business Builder, are now open. If you want to learn how to book clients consistently and start growing a $5K/month online business working 3 days a week, learn more >>
About Nesha
Hey there! I’m Nesha, 11-year traveling entrepreneur and host of The Simple Business Show. I teach women how to build a $5-10K/month online service business working just 3 days a week, so they can have the financial and time freedom to live the life they dream of.
Looking for more ways I can help you? Here they are:
1:1 Coaching: Work with me on an intimate level to take your business from where it is to where you want it to go.
Group Coaching Program: The Simple Business Builder: Learn to build a $5-10K/month online business working 3 days a week.
Organize & Automate - Join 1200+ students and learn how to organize your entire online service-based business in just two weeks (on the side of your regular routine!) so you can stop stressing and fall back in love with your business.
Simple Sales School - Learn how to get a consistent flow of clients so you can build the income & financial freedom you desire.
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