Blogging is a very powerful way of getting potential clients to visit your website, become familiar with you, and inquire about your services.
The reason I started my business was because of my blog (you can read my story here). My business would have been a complete flop without it. A lot of my clients have even told me that the reason they decided to hire me instead of another designer was because my blog posts proved to them that I was trustworthy and knew what I was talking about.
So, in a nutshell, your blog posts will:
- Attract potential clients to your website
- Show off your expertise and prove that you're trustworthy
A question that I often get asked when coaching designers is 'What should I blog about?!'
Because the majority of blog posts in our niche are about business, money and marketing, you may feel like you should blog about that.
Stop right there.
If you sell products, courses and coaching based around helping people grow their business and their income then go ahead and blog about those things. But not if you don't.
You're mainly selling design services, right? That means your blog posts should be centered around those services. Your posts need to attract potential clients who are interested in investing in design, so your posts should:
- Educate potential clients on why investing in design is worth it and what it will do for their business
- Showcase your skills
- Show potential clients that you're an expert
- Show potential clients that you're trustworthy
Brainstorming blog posts can take up quite a bit of time so I've done it for you! Below are a list of blog post ideas that web and graphic designers can feel free to use. These posts are centered around your skills, expertise and services.
Happy writing! :)
50 Blog Post Ideas For Web + Graphic Designers
XX reasons why you should switch from XXXXX to Wordpress
XX things most XXXXX don't know about Wordpress
How to get started with Wordpress
XX Wordpress plugins all XXXXX need
The best Wordpress themes for XXXXX
XX reasons why you should switch from XXXXX to Squarespace
XX things most XXXXX don't know about Squarespace
How to get started with Squarespace
The XX best templates for XXXXX
How to use the XXXXX feature in Squarespace
Some of the blog post ideas look like this:
"XX reasons why you should switch from XXXXX to Wordpress"
You should replace X's with numbers or words to customize the blog post idea and make it unique.
For example, this blog post idea could become '10 reasons why you should switch from Wix to Wordpress".
XX reasons why you should invest in a professional logo design
XX reasons why you shouldn't DIY your logo
XX logo design trends to avoid this year
XX factors that make the perfect logo
How to choose the perfect logo designer
My step by step design process
XX things I need from you before I can design your website
XX things to keep in mind when you're choosing designs
XX tips for providing your designer with helpful feedback
XX things to ask your designer before the process begins
XX mistakes all XXXXX make in Photoshop
XX things you didn't know you could do with Photoshop
The beginners guide to Photoshop
How to create your own XXXXX in Photoshop
A step-by-step breakdown of the XXXXX tool in Photoshop
XX mistakes all XXXXX make in Illustrator
XX things you didn't know you could do with Illustrator
The beginners guide to Illustrator
How to create your own XXXXX in Illustrator
A step-by-step breakdown of the XXXXX tool in Illustrator
A breakdown of what branding actually means
Why branding is so important for XXXXX
How to figure out what your brand style is
XX colour personalities and how to choose yours
How to choose the perfect fonts for your brand
The ultimate guide to CSS
The ultimate guide to HTML
The difference between a designer and developer
The difference between HTML and CSS
XX reasons why you shouldn't mess with code if you don't know what you're doing
XX reasons why XXXXX should invest in a website designer
XX things you should do before hiring a designer
XX places to use your new logo design
The ultimate breakdown of file types
XX colour palettes you can steal
XX awesome ways a professional website will grow your business
XX things to look for in a web designer
XX questions to ask your designer before hiring them
Should you hire a designer before you start your business?
Is investing in design worth it? Here are XX reasons why it is.