We've talked a lot about marketing lately.

(Related Episode: 14 reasons why you’re not booking clients consistently)

So I felt it was important to pause and talk about something equally as important. 

I see a lot of online service providers making this one mistake:

Putting ALL their time and energy into marketing or honing their service, and neglecting to put any effort into their client process.

To you, organizing your client process may seem boring or non-essential.

But to your clients, organization = professionalism.