When setting business goals for the new year, it’s all too easy to set goals that aren’t actually ours.

Sometimes, we set goals based on other people’s expectations of us.

Or what society says we should aim for.

Or what our competitors are doing.

Or what we think we should do or want.

But if you want to live a life that truly makes you happy and run a business that fulfills you, you have to be intentional with your goals. You have to bravely shut out the world’s expectations of you and focus on what you want. You have to ignore what your competitors are doing and ask yourself what you really want to do.