Blogging is a very powerful way of getting potential clients to visit your website, become familiar with you, and inquire about your services.
The reason I started my business was because of my blog (you can read my story here). My business would have been a complete flop without it. A lot of my clients have even told me that the reason they decided to hire me instead of another designer was because my blog posts proved to them that I was trustworthy and knew what I was talking about.
So, in a nutshell, your blog posts will:
- Attract potential clients to your website
- Show off your expertise and prove that you're trustworthy
A question that I often get asked when coaching designers is 'What should I blog about?!'
Because the majority of blog posts in our niche are about business, money and marketing, you may feel like you should blog about that.
Stop right there.
If you sell products, courses and coaching based around helping people grow their business and their income then go ahead and blog about those things. But not if you don't.
You're mainly selling design services, right? That means your blog posts should be centered around those services. Your posts need to attract potential clients who are interested in investing in design, so your posts should:
- Educate potential clients on why investing in design is worth it and what it will do for their business
- Showcase your skills
- Show potential clients that you're an expert
- Show potential clients that you're trustworthy
Brainstorming blog posts can take up quite a bit of time so I've done it for you! Below are a list of blog post ideas that web and graphic designers can feel free to use. These posts are centered around your skills, expertise and services.
Happy writing! :)