5 Reasons Why You Need A Freelance Income Plan

Is your freelance web or graphic design business going through a summer slump? It happens every year. You stop booking booking clients and business goes slow, right? Click through to learn 5 ways to get out of a summer slump and book more design clients so you can start making money again! #Freelance #Business #Income #Planning #Startfreelancing

Do you wish you could make more money from freelancing?

I used to wish for that, too. Two years into my freelance design business, I came close to looking for a day job. I LOVED being my own boss but it wasn’t bringing in the kind of income I had hoped for when I started my business.

In the beginning, freelancing gave me freedom of time and location, but not financial freedom.

I wanted to be able to work three days a week and still make a comfortable living.

I wanted to be able to invest in software that would help me save time and stress less.

I wanted to take courses that would help me take my business to the next level but I just didn’t have the money.

Then, things changed.

I went from having zero clients to being booked solid for six months and I tripled my income.

It involved the thing every freelancer loathes - marketing - but something came before that. If I hadn’t done this one thing, I truly believe no amount of marketing would have saved my business.

Brace yourself, because you might not like it.

I created a freelance income plan. 

Watch the video below or read on to learn why you need a freelance income plan and how it can help you triple YOUR freelance income in less than a year.

At this point, you’re thinking…

  • “But Nesha… income plans are boring and hard to create.”
  • “I’ve created plans before and never been able to stick to any of them!"
  • “Income plans are only for big, corporate businesses.”
  • “Plans stifle my creativity.”

I get you, but hear me out…

An income plan doesn’t have to be a twenty-page Word document outlining your goals, projections and target market.

I know we’re taught that and we think of that when we hear the words ‘income plan’ but my plan was a simple spreadsheet. (You can grab the exact spreadsheet here!)

That was it.

It helped me to set a financial goal for the year instead of having no goal at all and it helped me plan how I was actually going to make that money.

It sounds too simple but that was all I needed to hold myself accountable and start making real money from my business.

See it for yourself! Here’s a snapshot of what my plan looks like:

*Please note: the figures in this image are not my real income goals.*

My plan is centered around what + how much I need to sell to meet my yearly income goal.

As you can see, it’s not complicated. It’s super simple! In fact, I’m willing to bet that even business owners who hate planning could stick to a plan like this.

Still not sure about this planning stuff?

Here Are 5 Reasons Why You Need A
Freelance Income Plan:

1. Make more money

When I didn’t have an income goal, I remember feeling lost. I was never sure how much money was a good amount of money to earn so I turned to other business owners for help. I based my income goals on theirs.

It was only when I sat down and calculated...

  • How much money I really needed to be happy
  • How many services/products I could sell that year
  • What I needed to do to get both figures to match up

… that my business started growing in leaps and bounds. Creating a purposeful income goal drove my business forward far more than any goal I had 'plucked from the air' in the past.

2. Know exactly how you’re going to achieve your income goal

Once you know how much money you need to make in the year, you can use your income plan to map out how many services/packages you need to sell to achieve your goal and you can tick off those sales as the year goes by to ensure you’re on track to your dream income.

Freelance income plans are great at helping you see if your goals and your pricing are in alignment with each other, and what needs to change if they aren’t.

For example, your plan may show you that you’d need to take on far too many clients to achieve your goal. In that case, you know you need to raise your pricing or introduce a higher priced service!

Without an income plan, you could hustle through most of the year without realizing that you won’t meet your income goal with your current pricing model.

3. Work out if a new service or product idea is worth pursuing

Before I pursue a new service or product, I use my plan to map out how much I would charge and predict how many I could sell per month. From that, my spreadsheet shows me how much income it would produce yearly, and I can then see if it’s worth launching or not.

Why is this important?

Sometimes, we rush into launching a new service because we’re passionate about it but we don’t stop to think about the return on investment.

If this new offering is going to take up a lot of your time, you can use your income plan spreadsheet to work out if there will be a good ROI. If not, you can focus on other, more profitable services!

Psst! Want to create your own income plan? Use my spreadsheet + tutorial!

4. Be boss

Without an income plan, you don't have an income goal to strive towards. Goals push us to do more and be better! Without them, we find millions of things to occupy our time but nothing that truly moves us to accomplish change in our lives or others.

When I created my plan, I noticed a huge difference in my daily routine and my marketing.

My simple, one-page plan took me from filling my days with tasks that didn’t make a big impact on my business, to filling it with tasks that had the biggest return on investment because my plan made me see what was possible in my business and how easy it was to achieve my goals.

5. Always be aware of your business's financial situation

Without an income plan, I was never truly aware of whether my business was a success or not. People would ask ‘how is your business doing?’ and I would reply, ‘I think it’s okay.’

My answer was purely based on how I felt about my business.

But here’s the thing:

How you feel your business is doing and what your figures actually show are two very different things.

I felt I’d done amazingly well in my first year - until I completed my tax return and realized my profit was £35 due to reinvesting way too much of my profit back into my business.

Now, I’m always up-to-date on my business’s financial situation. All I need to do is open up my income plan and see the money I’ve made so far and how I plan to make the rest.


Do YOU need a freelance income plan to propel your business to new heights?

Maybe you feel like you’ve wasted the last six months of the year. Maybe you’ve looked at your bank statements and sadly realized you haven’t made as much money as you thought you would.

If that’s the case then I have two things for you.

First, I want you to know that I’ve got your back. Over the next three weeks, I’m going to help you create your own income plan! (I even have a Freelance Income Plan Template coming your way. Stay tuned!)

Second, I have a FREE cheatsheet to help you create your income goals: "9 Things You Need In Your Freelance Income Plan."

Inside this cheatsheet, you’ll learn the ONLY things you need to include in your income plan.


Nesha Woolery

I build beautiful brands & websites for passionate entrepreneurs!