Creating a 2016 blog strategy

Video Notes

Any websites or resources that are discussed in my videos are always listed and linked below. Links with an * next to them are affiliate links- just thought you guys should know that. Enjoy!!

50 copy & paste blog post ideas: This month's worksheet is filled with 50 copy & paste blog post titles that you can use if you can't think of anything to write.

Calliframe: This is the website of one of our very own Shelancers, Chrys. Chrys is a website designer who fearlessly moved to Africa and left an (un)creative career to jump into the design industry. She's a really interesting lady and she's always up for chatting in our Facebook group, so drop her a message!

Devan Danielle: Devan is all about the branding! She helps bloggers and small business owners establish a meaningful brand by going beyond the visuals. Check out her blog for her latest (UBER fantastic) series: 22 Days Of Branding. 

The Epic Blog Planner: A one-year editorial planner by Regina from 

The Badass Blog Planner: Created by Sarah from, this is another paper planner you could use if you'd rather choose something that is bright and inspiring!

How I grew a loyal blog audience

Video Notes

Any websites or resources that I discussed in the video are always listed and linked below. Links with an * next to them are affiliate links- just thought you guys should know that. Enjoy, my friends!

My blog: I blog about brand and website design + freelancing at

My top 10 tips for newbie designers: A blog post with an example of a content upgrade.

Free content upgrade graphics: Jamie has some gorgeous FREE call-to-action graphics that you can use in your blog posts to advertise your content upgrade. Hop on over and download 'em!!


Worksheet | 30 copy & paste blog post ideas

So you wanna create a blog but you don't have anything to write about. 

Or you already have a blog, but you're feeling stuck.

You keep waiting for blog post ideas to pop into your head but they're just. not. coming. Or even worse: you feel like a total fraud- like you're not qualified or experienced enough to write on your subject- and that fraudulent feeling is stopping you from putting anything out into the world. 

Sound familiar?

Here's what I tell the freelancers I consult with: it doesn't matter if you don't feel like you're experienced enough to start writing about something. Just start! 

When I first started my business, one of the first articles I was wrote was about how to name your business. But why? If I wasn't an expert in naming businesses (or business in genera) then why start writing about it?

Because I had just decided on a name for my business and it was fresh in my mind. I had made a few mistakes in deciding on a name, but I'd ultimately made up my mind and had good reasons for going with my first business name, Betty Red Design. I didn't start writing about it because I was an expert on it at the time- I wrote about it because I had something to say about it. I had an opinion on it, and I'd just been through it. That alone qualified me enough to share my view with others. 

If you aren't writing blog posts because you feel like a fraud, then push that fear away and just write. 

However!! If you aren't writing blog posts because you've hit a creative block and can't think of anything to write about, I can help. 

I've put together a 2-page PDF with 30 possible blog post titles. All you have to do is copy and paste the ones you want to use into a text document or editorial calendar and fill in the blanks!

Let's run through this super quick so you get what I mean. The first blog post title in the PDF is "5 things I wish I'd known before I started _________."

You could fill in the blanks and create all kinds of weird and wonderful blog post titles, like...

5 things I wish I'd known before I started freelancing.

5 things I wish I'd known before I started learning to juggle. 

5 things I wish I'd known before I started beatboxing. 

You get the idea. 

Just make sure you stick to your expert topic. So if you're a website designer, stick to the topic of websites and make sure your blog post titles are website-related, like...

5 things I wish I'd known before I started using Wordpress. 

Have fun with these! And don't be afraid to change them up a bit! I can't wait to see the blog posts you come up with. If have any q's or you want to share your new, totally brilliant blog posts then share them with your shelance sisters in the Facebook group!

How to get paying clients from your blog

Video Notes

Any websites or resources that I discussed in the video are always listed and linked below. Links with an * next to them are affiliate links- just thought you guys should know that. Enjoy, my friends!

Erika Madden: Erika Madden is the lady behind the blog She is really well known for blogging, but she's a prime example of a blog not being a business, but a way of promoting her business. She uses her blog to sell the infoproducts she creates.

F*** Yeah Sales Funnels and Your First 1k: If you've already purchased Mariah's courses then yay for you!! So have I and I've loooooved them. If you haven't purchased her courses yet then I'd seriously advise to get them if you have the budget. They're invaluable. 



Why blogging is important for your business

This is a guest article by Lisa Butler of Elembee.

I first hit publish on my blog in September 2010. I had no plan, and no real purpose for it beyond having my own online design playground.

These days, anyone will tell you that to have a successful blog, you need to have a brand, a plan, a purpose, an understanding of your audience. It’s enough to make your head spin.

I’m not here to tell you that. What I am here to tell you is that blogging can be a very powerful platform for making things happen in your life. You see, by simply sharing my point of view and personal style, I began attracting the kind of work I wanted to do and the clients I wanted to work with. And any time I’ve wanted to make a change in my business, I’ve started with my blog.

I’m not going to tell you it’s easy. Blogging regularly takes time and dedication, and you will often feel like you’re not getting anywhere with it. It’s hard to choose blogging when a paying client is waiting on you.

So how do you make it happen?

For me, it comes down to two things: make it non-negotiable, and accept imperfection.

If you only feel comfortable setting aside an hour each week for blogging, then do that, and make the most of your hour. Make it a recurring task on your to-do list, and cross it off before you do anything else. Otherwise, it’s too easy to get caught up in client work until you’re too exhausted to blog.

But I think our biggest barrier to blogging isn’t time — it’s ourselves. We put a lot of pressure on ourselves to publish perfect content. But if there’s anything I’ve learned in almost five years of blogging, it’s that our work still has value even when it’s not perfect. It’s OK for your blog to be a work in progress — that’s how you improve. When you’re tempted to say that you aren’t feeling it today, I encourage you to move forward anyway.

Lisa Butler is a web designer, developer, and blogger at She offers straightforward web guidance for making it happen online. When she’s not sleeping in or working from her studio in Tulsa, OK, you can find her at the dog park with her dog Dobby (yes, like the house elf from Harry Potter), or with her bags packed for her next adventure.