Must-have tools for creating books, courses & workshops

This month has been crazy. I've been creating books, working on webinars and planning future launches for the amazing year of 2016. 

I challenged myself to forget Adobe InDesign for a month and try using Apple Pages to create my ebook (I heard it was really easy and fun...)

I bought a Blue Yeti mic* to record lessons for you and use for webinars.

I taught myself how to use Audacity to record and edit lessons so they were crisp and clear. 

I freakin' hustled hard to prep for my book pre-launch and the fun live events that are coming up in February. 

It was incredibly, ridiculously fun- but also haaaard. I couldn't have done it all without the help of the tools I mentioned above and the tools I've compiled into this fun workbook for you! 

The workbook includes tools you can use to create your very own eBooks, courses and workshops. It's basically a collection of the tools I've learned to use this month and the tools I'm planning on using more throughout the year. 


Don't forget to let me know in our Facebook group what you think of the tools and whether you have any you'd add to the mix. 

Worksheet: 90 Day Printable Plan

As I mentioned in the 90 day plan video, I don't like to complicate my plans and worksheets. I like to keep things ridiculously simple, because simple and understandable plans = a clear and focused mind. 

That's why I've created a simple but gorgeous little worksheet for you to help you make your plan for the next 90 days. 

Here's how it should be used:

1. Use the business planner from the TSC library to create a rough income goal for the year. 

2. On that plan, flesh out some services and products that will help you meet your income goal. Remember: this isn't a solid plan for the whole year, just a blueprint. 

3. Choose two-three products/services from your business plan and make it your goal to launch/grow them over the next three months. Write them as your monthly goals on the 90 day plan and then write out weekly goals that will help you achieve them. 

Watch the 90 day plan video for a full explanation. In the video I also give you some ideas for goals you could set if you can't think of any!

Worksheet | 30 copy & paste blog post ideas

So you wanna create a blog but you don't have anything to write about. 

Or you already have a blog, but you're feeling stuck.

You keep waiting for blog post ideas to pop into your head but they're just. not. coming. Or even worse: you feel like a total fraud- like you're not qualified or experienced enough to write on your subject- and that fraudulent feeling is stopping you from putting anything out into the world. 

Sound familiar?

Here's what I tell the freelancers I consult with: it doesn't matter if you don't feel like you're experienced enough to start writing about something. Just start! 

When I first started my business, one of the first articles I was wrote was about how to name your business. But why? If I wasn't an expert in naming businesses (or business in genera) then why start writing about it?

Because I had just decided on a name for my business and it was fresh in my mind. I had made a few mistakes in deciding on a name, but I'd ultimately made up my mind and had good reasons for going with my first business name, Betty Red Design. I didn't start writing about it because I was an expert on it at the time- I wrote about it because I had something to say about it. I had an opinion on it, and I'd just been through it. That alone qualified me enough to share my view with others. 

If you aren't writing blog posts because you feel like a fraud, then push that fear away and just write. 

However!! If you aren't writing blog posts because you've hit a creative block and can't think of anything to write about, I can help. 

I've put together a 2-page PDF with 30 possible blog post titles. All you have to do is copy and paste the ones you want to use into a text document or editorial calendar and fill in the blanks!

Let's run through this super quick so you get what I mean. The first blog post title in the PDF is "5 things I wish I'd known before I started _________."

You could fill in the blanks and create all kinds of weird and wonderful blog post titles, like...

5 things I wish I'd known before I started freelancing.

5 things I wish I'd known before I started learning to juggle. 

5 things I wish I'd known before I started beatboxing. 

You get the idea. 

Just make sure you stick to your expert topic. So if you're a website designer, stick to the topic of websites and make sure your blog post titles are website-related, like...

5 things I wish I'd known before I started using Wordpress. 

Have fun with these! And don't be afraid to change them up a bit! I can't wait to see the blog posts you come up with. If have any q's or you want to share your new, totally brilliant blog posts then share them with your shelance sisters in the Facebook group!

Download: Client Homework Cheatsheet

As you saw in my video, Creating Clever Client Homework, it's an absolute necessity for service-based businesses. If you want to understand what your client wants, how they feel, what their goals are, and what styles they like, you need to ask the right questions. Whether you already have a questionnaire you send to your clients, or you’re a newbie who has never created client homework before, this cheatsheet will help you. 

I’ve put together a long list of super awesome questions you could ask your clients. You can copy and paste all of the questions into your own questionnaire (using Typeform, Wufoo, or creating your own fillable PDF), or you can add some of these questions to your existing questionnaire. It's completely up to you! 

These questions are a great starting point for freelancers. BUT- don't forget to add questions of your own. If there's something your clients always ask you, or something you are always asking them, add it to your questionnaire. Your questionnaire will save you a lot of time answering back and forth emails, and it help your clients see you as the professional that you are. 

Hop in the Facebook group and let me know: Are you going to use some of the questions from this cheatsheet? what are some questions you already ask your clients?