How to design a website that stands out in an oversatured industry

Audio notes

Ways to stand out in your niche:

  • Look at the theme (or general website layout) everyone else is using in your niche- and choose something else.
  • Inject your personality into your website.
  • Look for things others don’t include in their website, and include it on yours.
  • Look at other people’s packages and see how you can make yours different.
  • OWN whatever you do and get super specialized.
  • Look for small ways to make your website different.

Tabitha Emma: Tabitha is the designer I mentioned who keeps her website really personal. Check out her About page as a great example!

The Suitcase Entrepreneur: The podcast mentioned in the audio lesson. If you love travel (like me!) you'll love this. 

Nose Graze: Ashley specializes in Wordpress. Take a look at her site to see how she rocks specialization (and take notes!)


How to design a website around your business goals

Audio notes

Questions to ask yourself before deciding to redesign your website:

  • Is my website an accurate reflection of who I am now or who I was years ago?
  • Does my website attract the right clients with the right budget?
  • Is my website converting well? (Turning visitors into subscribers, clients and customers?)
  • Is my website easy to navigate?
  • Does my website have a high or low bounce rate? 

How often should you redo your site?

I discourage you from redoing your site willy nilly unless you have a good reason to do so, like your site isn’t attracting the right clients etc. 

But guess what? Your business is yours. YOU own it. You’re your own boss, you don’t have to listen to me or anyone else. 

If you want to redo your website a few months after you already did, do it if that’s what you really want to do. 

Just beware that clients and blog readers will get confused if you keep redesigning. Consistency is key.  

How can you design a website around your goals?

This is the most important part of this entire lesson. If you don’t design a website around your goals, you’ll need to redesign your website again very soon. 

Here’s how I made sure I designed my site around my goals (and I do this with my clients too):

I wrote out my top 3 website goals. I want you to do the same, whether you’re redesigning your site or not. It will help you see if you need to.  

Wireframes: Head this way to download a gorgeous (and free) set of wireframes. 

How to transition from freelancer to infopreneur

Lesson notes

Join my affiliate program. If you want to get started in the world of passive income but you're not quite ready to launch your own products, join my affiliate program! You'll receive a 50% commission on every sale made through your link.

Join Amazon Affiliates. Did you know that you can make money by recommending any Amazon product to your audience? All you have to do is join their program!

Become an affiliate for Convertkit*, Coschedule*, Dreamhost*, Boardbooster* or other tools that will benefit your audience. (Those are my affiliate links!)

Chris Brogan: Chris sells books, courses and also speaks! He's a great example of someone who makes money from products. 

Erika Madden: Erika sells ebooks from her blog,

Jason Zook: Jason has created all kinds of products in his lifetime. His latest adventure was selling his future for $1000. Interested?

How to create passive income streams

Lesson Notes

Social Splash: Did you hear? I pre-launched my ebook this month! It's called Social Splash, and it will help freelancers get clients through social media. Last year I went from zero clients to being booked out for six months, and it was all down to social media marketing. When I stepped up my social marketing game, I saw results. Big results. 

Social Splash if my first real passive launch (since TSC isn't hugely passive), and I'm hoping to see good results from it. I'll take you behind the scenes of my book next month!

Social Splash Affiliate Program: Speaking of Social Splash... would you guys like to earn from income from it? If so, sign up to become an affiliate! You'll receive a 50% commission on every sale made via your affiliate link. I look forward to paying you, friends! ;)

Pat Flynn: Pat Flynn is the owner of Smart Passive Income. He pretty much started the passive income craze in the online world. His SPI podcast is one of my absolute favs! If you want to learn about making passive income, check it out. 

Stress Less & Impress: This course* is one of the best courses I've ever invested in. It helped me build systems and processes for my client work when I first started freelancing.

When I first invested in this, I was a new *broke* freelancer and the cost of this course made me feel a little sick. But I earned the money back in two weeks because Leah has a kickass affiliate program her customers can join.

If you're looking for to start earning affiliate income, start with this course. 

*All links with an * next to them are my affiliate links. 

The 90 Day Plan

Video Notes

Your 90 day plan worksheet: Click the link and it will immediately download. You can then print out the worksheet and fill it in!

As I mentioned in the video above, it's important that you don't overcomplicate your plans because that can lead to overwhelm- the total opposite to how plans like these should make you feel! The worksheet is simple and will keep you focused. But, if you want to delve deeper into 90 day plans then take a look at the next video note...

The 12 Week Year: This book is written by Brian P Moran and it was the book that introduced me to the concept of 90 day plans. It's still my absolute favourite business book. If you like the idea of 90 day plans and you want to develop your strategy, buy the book.

Brian also offers a free 5 day course on his website that will help you understand 90 day plans a little more if you're dubious about them at the moment. 

Amber McCue: She wasn't mentioned in the video but Amber is another person who talks 90 day plans in her Planathon (a yearly bootcamp that helps female entrepreneurs plan for the following year.)