Behind the scenes: November

In these posts, I share:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

My website growth

November visits: 12,359 (-2981)

November audience: 10,207 (-2339)

Most popular post published in November: How to choose the perfect colour palette for your small business.

My top 3 traffic referrers: Pinterest (my no.1 traffic referrer since I took Melyssa's course Pinfinite Growth), Google, Direct.

You'd think that I'd be really disappointed in these figures, since November's website traffic has been lower than the traffic my site has had over the past three months, but I'm totally fine with it. Why? Because low website traffic doesn't mean my business is failing. 

In fact, I've been slammed with Skype consultations with potential clients every week of November. 

I've booked most of those potential clients, meaning I'm now fully booked until March 2016. 

I've written a couple of articles for amazing publications that I'm honored to be a part of. 

And I've been able to take some time off this month to travel to the Czech Republic and Germany (I TOTALLY recommend seeing Prague if you ever get chance!!)

Because my month was filled with client work, client bookings and travel, I only published one blog post for November. That's not usual for me and I am going to get back into a regular blogging routine from December/January onward... but this month has made me realize that I don't necessarily need to blog every week. I'm going to try blogging twice a month (every other week) but I'm going to make my posts longer and of an even higher quality, as you'll hear me discuss in this month's videos. 

If you can take away one teeny tiny lesson from this, I hope that's it's this: you don't need to blog every day or every week if you don't want to. The key to successful blogging is to write amazingly high quality posts less frequently, not low-quality posts more frequently. 

My newsletter growth

(The screenshot above only shows subscribers from November 8th onward because that was the day I switched from Mailchimp to Convertkit. You can read up on my decision to switch in this article.)

Current number of subscribers: 2941 (+280)

Most popular opt-ins: My free Brand Discovery Workbook and my free PDF '10 ways to create a cohesive brand experience'. I've found that freebies that relate to branding go down the best with new folks that land on my blog, which is great! It shows me that I'm attracting the right audience, since my main service is brand identity design. 

December Goals

I already gave you a sneak peek of my December goals last month because I wrote that post later than usual, but here they are again. 

Prelaunch my first eBook. I have everything I need to prelaunch this book. My sales page is ready, my price is ready, the cover is complete, and I even have a few webinar cohosts in mind who have products that would go well with this book as a discounted bundle. I just need to finally push myself to prelaunch and see how it goes!

Finalize the plans for my first ecourse. I have a course topic and module ideas, I just need to do all the other stuff like write a sales page, test my ideas, create a launch calendar... fun, fun fun!

Do 2 webinars. OK, this goal is by far my scariest, but I can't wait to leap on it. Doing things that scare me makes me feeling alive. It makes me feel like I'm making progress. I'm not planning on doing these webinars along, I'm going to find some awesometastic co-hosts. Stay tuned!

Lessons I learned in November

Honestly, I didn't really learn any lessons. That feels SO bizarre to write! But I honestly don't think there were any big lessons in November. I just put my head down, hustled hard and had fun. I thought a lot about how blessed I am to be able to do what I love, and that was the only real 'lesson' I'm taking away from that month.

Some months are sluggish, slow, stressful or full of mistakes. Some are calm. Some are fun. This month was the latter, and it really reminded me why I started this biz. This month has resulted in me being fully booked until March (possibly April) 2016, and that is a truly wonderful feeling. 

Current obsessions

Devan Danielle. I'm totally in love with her blog lately. She's been on my radar for a while and she is honestly the loveliest girl! She writes suuuuper meaty blog posts about branding, and she's got her content marketing game on FLEEK. 

Pat Flynn. Is it totally pathetic that I've only just started reading Pat's blog? He's probably the biggest name in the passive income game, but I've always kinda ignored him- until now. When I was thinking of switching from Mailchimp to Convertkit I saw he'd switched and wanted to know why. After reading his super long, informative post I was totally hooked on how this guy sells, writes and speaks to his audience. New loyal fan, right here!!

The Independant. A magazine put together by three powerhouse infopreneurs. It includes LOTS of articles written by your favourite bloggers, with lots of action tips and worksheets to help you build your blog and business. Yours truly may have written something for the next issue so stay tuned. ;)


Nesha Woolery

I build beautiful brands & websites for passionate entrepreneurs!