Behind the scenes: January 2016

IN THESE POSTS, I SHARE:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

MY TRAFFIC REPORT

Visits: 16,576 (+2326)

Pageviews: 29,835 (+969)

Audience size: 14,001 (+2308)

Most popular post published in Jan: 12 myths freelancers believe about social media marketing

My top 3 traffic referrers: Direct, Pinterest, Google.

I only ever check traffic to my site when I'm writing these posts, because I honestly don't think I need to care about it much.

Maybe that's because I've been a service-based business for so long and haven't had to worry about generating traffic to my site to sell my products.  

I think I'll concern myself with my metrics a little more now I'm selling products like books, workshops and courses. (That's right, they're all coming out this year! Yippee!)

This month has been my highest traffic month of the last six months so I'm happy to see my website traffic and audience is growing. That can only mean good things for the future of my blog posts & products! I just have to make sure I keep up with posting high-value content for my visitors to find. 

MY NEWSLETTER GROWTH

Current number of subscribers: 3721 (+659)

Most popular opt-ins: My new social media action plan. About 15-20 people a day sign up for it, making it just as popular as my main opt-in (my 6-day Brand Discovery course).

I conducted a little test this month. I removed Leadpages from my site and just used the standard Convertkit* opt-in widgets. 

Look at the difference!!

The days on the left of the graph are the days I wasn't using Leadpages for my opt-ins. 

The days on the right are the days I started using Leadpages again. 

When I stopped using Leadpages, my daily subscriber rate went down to 10-13 subscribers a day and when I started using it again I began getting 25-30 subscribers a day.

It's clear that people are so used to using Leadpages now and trust it so much, they possibly don't feel as comfortable using other types of opt-in boxes. 

So, for all the people who have been asking me if Leadpages is worth investing in: yes, it is if you want more subscribers. 

BEHIND-THE-SCENES THIS MONTH

SO much has been happening at Nesha HQ that I'm struggling to fit it all in this article. 

01. I've been planning a webinar with my good friend Caitlin Bacher.

The webinar is on February 6th and you can sign up here!

Planning a webinar has been harder work than I ever imagined, but it is SO much fun!

I've been designing slides, creating content, creating and scheduling emails, laughing with Caitlin over Google+... It has been a blast so far and I'm really looking forward to teaching alongside her next month. 

If you don't know who she is then you MUST check her out here. Caitlin is a social media maven. She makes thousands of dollars from Instagram every day and she managed to build a six-figure empire in her first year of business. 

But those aren't the reasons why I think you should check her out. 

She's not just a badass entrepreneur, she's a mom, a wife, and a really good laugh. Even though I'm not striving for a six figure business myself, I feel like she's a great example of a powerhouse business woman who has it all. She's someone other mompreneurs can look up to, and I'm really proud to call her my friend. 

02. I've been writing and designing a 50- page printable marketing workbook for freelancers.

I've poured every marketing strategy that has ever worked for me into this book, and I've spent forever making sure the worksheets and information will genuinely help you book more clients. 

I'm really proud of what I've achieved with this workbook. It's packed with advice to help you find clients via referrals, following up, paid advertising, content marketing and more.  

It isn't for sale on my website but you can get it in my webinar with Caitlin, along with a whole bunch of other goodies designed to help you get more clients. 

03. I've been designing a brand and website for a client.

I've been working on a beautiful brand and website for a client who is swiftly turning into the Client From Heaven. She's so sweet and I love working with her! 

Because I've had so much work on my plate, I haven't had chance to update my portfolio or show you guys any of my latest work but I'm doing a big update soon. Stay tuned for some brand reveals!

04. I've bee creating another ebook: Social Splash

I've got ebooks coming out of my ears. But gosh, has it been fun creating them! I've gone against every value I hold about setting boundaries in business and not working on evenings and nights, because I've had to do that quite a bit this month to get through the amount of work on my plate.

It will all pay off though. I'll have two passive income streams at the end of it and I'll be able to help freelancers in ways I've really wanted to lately. 

I want to make more of an impact on the freelance world and really help freelancers build, grow and streamline their businesses, and these two books are the start of that. 

FEBRUARY GOALS

1. Have a successful webinar with Caitlin. I've poured so much of my heart into making this webinar amazing, so I really hope it pays off. Someone already purchased our bundle from her online shop the other day, which we were both really excited about because it shows that our bundle is something that will truly benefit freelancers!

2. Achieve my income goal for Social Splash. I have a modest income goal for this. I didn't set an outrageous goal because I didn't want to look at my goal and feel scared, I wanted to see it and feel confident. If I surpass my modest goal, I'll be really happy. A lot happier than I would have been if I set a super high goal and didn't reach it. 

3. Plan a pitch-free workshop/challenge for the end of the month. I'm jumping into the world of webinars and live streaming this year, and I want to make sure you guys don't feel like I'm being sales-y or pitch-y in all of them. That's not who I am. I'm not after everyone's money. I just want to do what I love and earn enough to live from it. I'm hosting a few webinars where I will be pitching something at the end, but I'm also hosting and cohosting some workshops and webinars that will be pitch-free and will simply be there to benefit you. 

LESSONS I LEARNED THIS MONTH

Don't take on client work and product-creation at the same time. 

Why did I do that? Why??

I feel like this is the reason I've had to work some weekends and nights. It's difficult to focus on both when they're so different, and it's different to fit them all into my schedule. 

I've learned not to do this in future. 

When I plan and crate my next offering I'm taking a whole month off client work and I'm JUST going to create my product. 

CURRENT OBSESSIONS

Blue Yeti Mic* Since I'm hosting a lot more webinars and workshops this year, I invested in a fancy mic. Almost everyone in my industry uses this mic, so I knew this was the one. I'm really happy with it. The sound quality is amazing, the mic feels really high-quality, and it's really easy to set up. I tooootally recommend this mic if you're in need of one. It's a good investment.

My webinar lighting* I love my mic but I love my lighting even more. If there is one thing your webinars need, it's professional lighting. I was worried about lighting because I'm hosting my webinars on evenings, but these lights make it seem light, airy and bright. Perfect!

The Freedom app This is my new favourite app. I even spoke about it in one of my scopes. It's an app that blocks certain sites for a specified period of time during the day so you can be really productive and focused. And guess what? It's only $24 a year!! I think that's pretty darn cool. 

 

Disclaimer/Truth: I do earn a commission if you purchase any of the products with an * next to them. There are obviously other products available like these, but these are products I love and they are my recommendations based on my own experience. If you do purchase through my affiliate link, thanks so much for your support!

How to transition from freelancer to infopreneur

Lesson notes

Join my affiliate program. If you want to get started in the world of passive income but you're not quite ready to launch your own products, join my affiliate program! You'll receive a 50% commission on every sale made through your link.

Join Amazon Affiliates. Did you know that you can make money by recommending any Amazon product to your audience? All you have to do is join their program!

Become an affiliate for Convertkit*, Coschedule*, Dreamhost*, Boardbooster* or other tools that will benefit your audience. (Those are my affiliate links!)

Chris Brogan: Chris sells books, courses and also speaks! He's a great example of someone who makes money from products. 

Erika Madden: Erika sells ebooks from her blog, Olyvia.co

Jason Zook: Jason has created all kinds of products in his lifetime. His latest adventure was selling his future for $1000. Interested?

How to create passive income streams

Lesson Notes

Social Splash: Did you hear? I pre-launched my ebook this month! It's called Social Splash, and it will help freelancers get clients through social media. Last year I went from zero clients to being booked out for six months, and it was all down to social media marketing. When I stepped up my social marketing game, I saw results. Big results. 

Social Splash if my first real passive launch (since TSC isn't hugely passive), and I'm hoping to see good results from it. I'll take you behind the scenes of my book next month!

Social Splash Affiliate Program: Speaking of Social Splash... would you guys like to earn from income from it? If so, sign up to become an affiliate! You'll receive a 50% commission on every sale made via your affiliate link. I look forward to paying you, friends! ;)

Pat Flynn: Pat Flynn is the owner of Smart Passive Income. He pretty much started the passive income craze in the online world. His SPI podcast is one of my absolute favs! If you want to learn about making passive income, check it out. 

Stress Less & Impress: This course* is one of the best courses I've ever invested in. It helped me build systems and processes for my client work when I first started freelancing.

When I first invested in this, I was a new *broke* freelancer and the cost of this course made me feel a little sick. But I earned the money back in two weeks because Leah has a kickass affiliate program her customers can join.

If you're looking for to start earning affiliate income, start with this course. 

*All links with an * next to them are my affiliate links. 

Must-have tools for creating books, courses & workshops

This month has been crazy. I've been creating books, working on webinars and planning future launches for the amazing year of 2016. 

I challenged myself to forget Adobe InDesign for a month and try using Apple Pages to create my ebook (I heard it was really easy and fun...)

I bought a Blue Yeti mic* to record lessons for you and use for webinars.

I taught myself how to use Audacity to record and edit lessons so they were crisp and clear. 

I freakin' hustled hard to prep for my book pre-launch and the fun live events that are coming up in February. 

It was incredibly, ridiculously fun- but also haaaard. I couldn't have done it all without the help of the tools I mentioned above and the tools I've compiled into this fun workbook for you! 

The workbook includes tools you can use to create your very own eBooks, courses and workshops. It's basically a collection of the tools I've learned to use this month and the tools I'm planning on using more throughout the year. 

Enjoy!!

Don't forget to let me know in our Facebook group what you think of the tools and whether you have any you'd add to the mix.