Why You Should Invest in a Logo

Logo Design by Betty Red Design (me!)

Here's the thing. Your logo is like the cover of a book, your book! And we all love judging a book by its cover, its been programmed into us since the beginning of time and excused as human nature. You can no longer remain thinking that a logo is just a pretty image that businesses stick on their business cards and on their blogs. Because a logo is so much more than that.

I know what you're thinking. Its that point in the post where you're going 'but its so expensive to get a logo designed! Do I really need one?' If you need more convincing, here are five unignorable points why you should invest in a logo.

1. BE MORE MEMORABLE

When you think of Starbucks, what image pops into your head, other than a coffee cup? The logo that is

on

the coffee cup? I thought so. A logo acts your biggest marketing tool

.

Y

ou can slap it all over the internet

;

on flyers, on your letterhead and on the business cards you hand out. And guess what? The more someone sees

your

 logo, the more interested they are in what's behind it. They start to wonder where they've seen that before, why they keep seeing it around, what its all about. 

2. APPEAR ON A NEW

LY PROFESSIONAL LEVEL

Some of us, myself included, see businesses with neat, awesome logos as more professional than those without. Its because a logo gives a business more depth

.

I

t makes it seem like that business knows what they're on about, they take themselves seriously, and they're not skimping out on making themselves look as professional and ready as possible. 

3. G

AIN CLIENTS/CUSTOMERS THAT SLI

PPED AWAY BEFORE

If you didn't have a logo before, when you get one, people are going to notice. Not just new people, but past clients/customers. They're going to wonder why you've had a makeover, what this new logo stands for, and whether anything else has changed/grown better about you

4. DON'T LAG BEHIND YOUR COMPETITORS

Nobody likes to be left behind, peeping out from in the shadows of their glamorous competitors. We all want our audiences to see us standing tall in the front line with all the other big shots in our niche. Don't let the lack of a logo stop you from doing that. Don't get a logo just because someone else has one though. Just be aware that their revamped, cool image could seriously affect your business.  

5. CONVEY YOUR BUSINESS MISSION AND CULTURE

A fashion photography business with five employees and a posh, glamorous studio may have a minimal logo with sharp fonts and unusual shape, 

suggesting leading edge, professionalism and strength. On the other hand, a freelance consultant for small, woman-owned businesses may have a calming logo in a soft color with hand lettering, suggesting femininity, caring and friendliness. Your logo speaks volumes about your business through its colors, fonts and shape. 

Read the previous post: 

Naming your Small Business

Nesha Woolery

I build beautiful brands & websites for passionate entrepreneurs!