Creating moodboards is an essential part of my design process as a brand and website designer, and it's also super fun! But a lot of online entrepreneurs and bloggers struggle to understand why moodboarding is so vital to the brand design process. That's why today's post will deal with everything moodboard-ish! Most importantly: why I create moodboards for all my design projects, how I create them, and how you can too.
How does it work?
Here's a look at my design process and how moodboarding fits into my system.
01. My client creates a Pinterest board. After my clients books their slot in my schedule, I get them to fill out a questionnaire and create a Pinterest board filled with inspiration. The idea is that the questionnaire will provide me with their goals, purpose, target market and other strategic elements of their business, while the Pinterest board will provide me with a good sense of the design styles they like.
I ask my clients to pin a minimum of 5 logos, 5 patterns, 5 fonts, 5 website designs and 5 color palettes, but they usually go crazy (which I love!) and pin lots more.
When they're done, I can see the brand style they're after on one board. This stops me from creating designs they don't like, and helps me understand what they want from me.
02. Using the images from the client's Pinterest board, I create a moodboard. Before I begin designing anything, I create a moodboard. The moodboard summarizes the style my client is trying to achieve with their rebrand, as well as the color palette we could proceed with and the font styles we could try.
So- what's the point in creating a moodboard if the client has already created an inspiration board on Pinterest?
There are two reasons why I create the moodboard:
- It ONLY includes the main things my client kept pinning. For example, if they kept pinning the colours pink and blue then I discard of the occasional brown pins they added and focus on the blue.
- Instead of opening up their Pinterest board every time I design for them, I can simply open up their moodboard in Photoshop or Illustrator and keep it in view while I'm designing. This helps me to stay on the right track with everything I design.
Just take a look at one of my moodboards below. You'll instantly recognize that this moodboard has a girly, happy feel to it that signifies my client's brand should feel this way. You can also clearly see the color palette I've proposed, along with logo and font styles we could try out.
Keeping this moodboard in sight while I design for the client makes sure I don't deter from the style she wants.
Want to make your own moodboards?
It can be pretty tedious trying to create a moodboard in Photoshop, so I've created 5 FREE moodboard templates for you + a video tutorial on how to use them.