Flat Rates vs Hourly Rates

Pricing your services & products can be super tough, I know. But before even thinking of the numbers, you need to decide whether you want to go with flat rates of hourly rates.

Flat rates

Pros: flat rates are easy to understand and refer to, they cut time discussing pricing with clients, and clients prefer flat rates.

Cons: designers can get caught out and end up with more hours work than they charged for.

Hourly rates

Pros: you rarely have to work an hour that you aren't paid for and it’s the most reliable pricing method.

Cons: it sometimes confuses your client, it's off-putting to clients, and you need to meticulously keep records of how much time each project has taken.


Freelance designers and copywriters often charge hourly rates because the project scope they’re charging for never takes the same amount of hours every time, and there are sometimes hidden problems and lots of rounds of revisions you need to account for.

However, most clients prefer flat rates because it's speeds up the inquiry process, they can see your rates straight away without any hassle, flat rates seem less daunting, and it saves the client a lot of hassle.

Today, I’m going to show you how freelancers can incorporate a bit of both, so your clients are left feeling clear on your pricing, and you’re left feeling satisfied you haven’t been ripped off. So, here are a few tips I've put together from my own experience:

Have a price sheet

Have aPDF that lists all your services alongside their average price (note I said average!) In your price sheet you could also include your payment methods, contact info, hourly rate and even your design process (although it's usually best to devote a page on your website to your process.) Price sheets clear up confusion in your clients head, and they can keep them and forward them to their friends and colleagues in the future.

Average pricing isn't final

Tell your clients upfront when you’re sending your price guide that they are average prices, and once they’ve seen you’re pricing and are comfortable with it, they will need to answer a few questions to receive a personalized quote. I usually ask a handful of questions so I can determine how long the project will take, how extensive it is and what is involved.

Be detailed & precise in your estimates.

Add every teeny detail from how many revisions they’re allowed to when your estimate expires. (My estimates expire after 60 days.) Adding all details in your estimate gives you evidence to refer back to if your client starts adding and adding to the project and expecting there to be no extra cost. Believe me, this happens more often than you’d think!

Ultimately, your pricing method comes down to what you’re comfortable with. Never let someone tell you how it should be done, because they’re not you.

Leave a comment telling me: How do you handle pricing? Do you struggle with pricing?

Nesha Woolery

I build beautiful brands & websites for passionate entrepreneurs!