I've always held the belief that finding a specific niche is one of the best things you can do for your business, so when Erin came along and pitched this blog post idea, I was intrigued. I had never even considered the benefits of being a generalist, or why this might be a better fit for some freelancers.
If you're in two minds about whether or not to specialize in one thing or be a jack of all trades, read Erin's post below on the benefits of being a generalist! I'll be posting my thoughts on being a specialist soon so stick around! :)
Today’s popular opinion is that you need to be a specialist. You should invest your time into mastering your niche and becoming an expert. But what if your interests are varied and you consider yourself a multipotentialite? Can you succeed as a freelancer with a vast knowledge and many skills or do you need to hone in on one thing and perfect it?
Good news for those with many feathers in their caps. Being a generalist is a great thing. You should take pride in your varied interests and start promoting yourself as a jack or jill of all trades.
Here are some reasons why the odds are in the generalist’s favor.