A few weeks ago, I was on a Clarity Call to a woman who is on a mission to make her side hustle her full-time business. One of the topics she wanted to discuss was how to make her brand more personal. She felt that injecting her personality into her business would draw her and her customers closer, and she was 100% right.
Giving your brand a personal feel is great for business because:
- Clients want to do business with real people.
- Showing your clients you're a real woman with a family, hobbies and passions makes you trustworthy.
I'm going to cut right to the chase in this post.
Here are some ways to make your brand more personal:
- Stop saying 'we'. If you are a one-woman business, stop saying 'we' instead of 'I'. It instantly distances you from your clients. I think the only time you should be saying 'we' is if you have a team or partner. (And by team, I don't mean an assistant.)
- Add photos of yourself to your website. Not just one, but a few! Potential clients want to see the face of the person they're going to be working with. Bonus points for adding photos of your workspace, or an Instagram widget like this one.
- Write how you talk and write in the first person. When you do this, it makes your words come to life. If you write stiffly or come across like a salesperson, people will want to leave your website because you don't seem real.
- Use Instagram. Show clients behind the scenes of your business and post the occasional personal photo of you and your family, or your dog!
- Don't just promote. Don't just use your blog and social media to promote your own business. Use it to show your personality! It's okay to tweet occasionally about your favorite tv show, or your cat. That's how you establish friendship with others and make connections.
- Be honest and transparent. I was a bit hesitant to post my 2015 goals post because I got a bit personal, but lots of people emailed me thanking me for my honesty! It just shows that a bit of honesty goes a long way.
- Customize your emails and make them more real. I don't mean your newsletters, I mean your regular ol' emails. Always add a profile photo and email signature. No one is going to do business with someone who emails them with no photo or email signature showing who they are and what they do. It just looks suspicious.
- Use video. I don't do this one, but I know a lot of business owners who do (like Denise.) Post videos instead of written blog posts, so your readers can see and feel the true you.
This year, I started hosting Clarity Calls on subjects like this once a month and so far I'm loving it. Budding freelancers get to book 30 or 60 minute sessions with me and we discuss whatever is on their mind- from freelancing full-time to finding more clients. I love being able to share my experience and advice with others who really value it. If you need some advice and support, head to my Consultations page. I'd love to help!