Should you switch from freelancing to selling products?

Should you switch from freelancing to selling products?

One of my coaching clients recently asked me, ‘Should I switch from selling services to selling info products? I’ve seen you and a lot of other service-based entrepreneurs do this and I’m worried that services are dying out and that the real money is in infoproducts.’

I was so shocked by this that I asked if I could turn my answer into an email for my entire community to see. If you’ve ever asked yourself if you should start selling products instead of services, this email is for you.

First, I want to let you in on a little secret:

I haven’t stopped selling services.

Even though I sell ebooks and courses for brand & web designers, I’m still working one-on-one with clients and I still sell my design services- I’ve just temporarily removed them from my website because I’m booked for the rest of the year and my soonest availability is February 2017. There’s no point advertising design services that aren’t available at the moment, so I removed them from my site for now.

How to use Illustrator scripts to speed up your design process

How to use Illustrator scripts to speed up your design process

A slow design process leads to these kinds of problems:

  • You can't take on many projects throughout the year, meaning you can't earn as much income as you'd like.
  • You lose potential clients as soon as they read how long your project timelines are.
  • You start to get bored of a project because it's dragging on way too long.
  • You start to stress out because it's taking you longer than expected.

So how can you speed up your design process?

If you want to be able to shorten your project timelines and start taking on more clients (and boosting your income), you need to work smarter and faster.

Map out your step-by-step design process

Map out your step-by-step design process

Designers- are you stumbling through your design process? Have you mapped out your process on paper (or onscreen), or have you never bothered to because you don't have time?

Here's the danger with having a process in your mind and not writing it down:

You forget things.

That email signature that's part of your design package? You totally forget it until the client points out that you haven't done it yet.

That logo that only includes two revision rounds? You complete four revision rounds without realizing because you don't tick them off as you go through them.

That training session you're meant to offer clients at the end of your project? You're left feeling stupidly unprofessional because your client had to remind you of it.

10 things designers need to streamline

10 things designers need to streamline

When I first started my design business, I thought the only thing I had to do was design (and be good at it).

Boy was I surprised when I realized everything else I had to do to keep my clients happy and keep myself sane. I couldn't just design- I needed to have a smooth client onboarding process, create intro packets, welcome packets and goodbye packets, use a project management tool, streamline my project wrap-up process and more.

And then there's the mundane tasks that ALL business owners have to deal with like organizing paperwork and desktop files, scheduling social media and email marketing.

How to set up (and stick to) weekly batch days

How to set up (and stick to) weekly batch days

I'm going to be totally honest and transparent with you right now.

Up until about 6 months ago, I wasn't writing my blog posts and newsletters until the day they were meant to publish.

I'd frantically think up something to write and then quickly hit send, forgetting to spell check and link check, just wanting to send something- anything!

Content for The Shelancers Club? I hustled like crazy to write and record the audio lessons and create the workbooks literally one DAY before the content was meant to go out.

Crazy town.