4 things all designers should include in their contracts

4 things all designers should include in their contracts

As all freelance designers and creative entrepreneurs know, contracts are a necessity when working with clients, no matter how big or small the project is. 

Why?

  1. Contracts provide you and the client with a description of responsibilities. It helps you both understand who is responsible for what. 
  2. Contracts secure payment. 
  3. Contracts protect you if you encounter problems with your clients.

Most designers do have a contract in place, but it's usually either (A) an unprofessional contract they wrote themselves (B) a contract they created from bits and pieces of other designers contracts, or (C) a template they found on some shady website they can't even remember.

5 ugly truths about becoming a freelance designer

5 ugly truths about becoming a freelance designer

When I first decided to become a freelance designer, I had big dreams about what it would be like. At the time, I worked a boring 9-5 job that didn't fulfill me creatively in the slightest, so the thought of being paid to design and do what I love filled me with SO much joy. 

I followed lots of design bloggers and I was always in awe of the pretty moodboards they had created, the beautiful Instagram profiles they had curated, and the wonderful testimonials from wonderful clients about how wonderful the design experience was. The life of a freelance designer looked beautiful. But that's probably because I was looking at it through rose-tinted glasses.

I know there are lot of people in my community who want to quit their jobs and become freelance designers (or start other kinds of businesses), so I wanted to take the opportunity today to share a few truths with you.

How to find trustworthy creatives to collaborate with

How to find trustworthy creatives to collaborate with

A lot of freelancers started freelancing because they like working solo. Most of us are introverts, so working from our laptops at home is a cosy fit for us! But we all need to collaborate with other creatives at some point. You can’t be the best at everything, which is why it’s good to collaborate with others who are better at something than you are. 

For example, I used to design and code Wordpress websites before switching to specialize in Squarespace websites. I hated building websites from scratch and I wasn't very good at it, so I decided to collaborate with a developer instead!

I designed the websites and he coded them. It was a perfect solution because it allowed me to stick to doing what I loved and also gave someone else some work.

The problem with these kind of collaborations is finding the right people to team up with. How can you find trustworthy creatives to collaborate with? If you're collaborating with someone for the first time, you may not be sure if they're trustworthy, timely and respectful.

How to get clients from Twitter

How to get clients from Twitter

Twitter has recently become one of my favorite social media platforms. 

It’s the perfect place to connect with likeminded creatives, build friendships and share your work. 

The mistake a lot of business owners make when promoting their business on Twitter is only tweeting their content, services and products.

That’s not going to work on Twitter. 

Have you heard of the 80/20 rule? You can apply this rule to ANYTHING in life, but we're going to apply it to the wonderful world of Twitter. Here’s what it comes down to: 

Use 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversation.

Should you switch from freelancing to selling products?

Should you switch from freelancing to selling products?

One of my coaching clients recently asked me, ‘Should I switch from selling services to selling info products? I’ve seen you and a lot of other service-based entrepreneurs do this and I’m worried that services are dying out and that the real money is in infoproducts.’

I was so shocked by this that I asked if I could turn my answer into an email for my entire community to see. If you’ve ever asked yourself if you should start selling products instead of services, this email is for you.

First, I want to let you in on a little secret:

I haven’t stopped selling services.

Even though I sell ebooks and courses for brand & web designers, I’m still working one-on-one with clients and I still sell my design services- I’ve just temporarily removed them from my website because I’m booked for the rest of the year and my soonest availability is February 2017. There’s no point advertising design services that aren’t available at the moment, so I removed them from my site for now.