Behind The Scenes: March 2016

In these posts I share:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

My traffic report compared to the previous month

Visits: 21,866 (-303)

Pageviews: 40,075 (-1104)

Audience size: 13,229 (+122)

Most popular post published in March: 3 silly myths about Squarespace SEO

My top 3 traffic referrers: Direct, Pinterest, Twitter.

This month my site traffic stayed very similar to last month, which was a bit of a surprise because I only blogged twice this month and I didn't do much to promote those posts. 

However, I did redesign my website and send an email to my list about it, which resulted in 1500 clicks from the email to my site in just one evening. 

It's amazing how much excitement and traffic a new design can stir up!

My newsletter growth

Number of subscribers: 4703 (I deleted 600 inactive subscribers from my list. It would have been 5200 if I hadn't.)

Most popular opt-ins: My social media action plan. Who knew this little content upgrade but generate so much attention?? It's had almost 1000 subscribers!

Now, down to the nitty gritty...

This month, I decided to delete 600 'cold subscriber's.

Mailchimp calls them inactive subscribers and Convertkit (which I use and love!) calls them cold subscribers. 

Cold subscribers are people who don't open your emails. You're essentially paying to leave them on your list, which is silly, right?

I sent an email to all my cold subscribers asking them to click a certain link if they wanted to remain on my list. If they didn't click within 7 days, I told them I'd delete them. 

I sent the email to about 800 subscribers and around 200 clicked to say they wanted to stay on my list. I deleted the others. 

Why delete them?

I deleted them because I want an email list of people who are genuinely interested in what I'm saying. Engaged email lists are 10x better than lists that are simply large. 

If you use Convertkit and you want to find out how many cold subscribers you have, just create a new broadcast and select 'cold subscriber's as the filter. 

Behind-the-scenes this month

Social Splash went up to $29 from $24 on the 1st of March but I still get sales- yippee! Part of me was thinking no one would buy it when it went to full price. There isn't a big price difference so I don't know what one earth I was worrying about. 

I sold 15 copies full price this month and made £253 without any sales funnels in place and barely any promotion. It was completely passive income. 

It feels SO good to have gotten the hard work out the way. Now, I can enjoy the truly passive part for a while. 

This month, I've been redesigning my website. 

I've learned a hugely valuable lesson while redesigning my site:

Your website will never be perfect.

I've always known this as a designer but it really hit me hard this week. I'm such a perfectionist with my own work, and it really holds me back from finishing things. 

I decided to just get my design looking good, then publish the changes. 

I can always improve it later. 

I've had a few well-meaning blog readers email in and point out things that need improving, but I'm aware of the things that still need altering and I'll get around to them as soon as I can. 

I'm in the process of hiring an assistant, so once I do (hallelujah!! I get my time back!) I can handle more updates to my website while she handles tasks that have been taking a lot of my time up, like email management and social media. 

April goals

I can't believe we're a third of the way through 2016 already! Where does time go?? Here are my goals...

1. Host another webinar. I hosted two webinars in February and had a break from webinars in April. It has been amazing to not have to talk on live video. If I'm being totally honest, I'm a very inward, introverted person, so hosting lots of webinars is not my thing. It tires me out. But now that I've had a break, I'm ready to jump back into the world of webinars!

2. Finish redesigning my website. By the end of April, I want to have completed my website. I've spaced tasks out every week of the month so that the site will be complete by the 30th. If you see anything that needs improving, I'd love it if you'd let me know!

3. Go on holiday for a week. Those two business goals are big enough to fill up my month, so this goal is something a little different. My goal is to go away and not use my phone or check in on my business. I've worked hard to create a business that can run without me, so I should utilize that. 

4. Hire a VA. This sounds really easy but it's more work than you realize. When I hire someone, I have to train them to do things I'm used to doing myself and we both have to get used to working as a team. It's a scary new adventure, but one that my business is ready for!

5. Finish creating my new FREE course: Find More Clients. I'm taking the audio interviews from Social Splash and turning them into a free 5-day audio course. It will be released soon so sign up here if you want it! It includes audio interviews with Maya Elious, Heather Crabtree, Kayla Hollatz, Rekita Nicole and Alisha Nicole. 

Current obsessions

Creative Compass: My friend Erin E Flynn has just launched the most PRACTICAL course I've ever taken: Creative Compass. It teaches web designers and developers how to design a business around their life, and not live their life around their business.

It covers everything from designing your work week, defining who your ideal client are, creating a business plan and more.

If you want a stress-free business that allows you to enjoy your time, family and LIFE, Creative Compass sure will get you there. 

Harpoon: I've been on the hunt for new invoicing software to replace Pancake, and when I found Harpoon* I was REALLY intrigued.

Harpoon is invoicing and accounting software with a twist- it also a feature to allow you to set financial goals. Then you can track your goal within Harpoon. Seriously, the concept is amazing.

If you love financial planning like me, check it out! This will be game-changing for freelancers. 

Convertkit: I joined Convertkit* months ago now, but it was only since listening to the founder, Nathan Barry, being interviewed on Being Boss that I realized how many features I wasn't using. I'm now going to start working on tagging and segmenting my list better so that my subscribers will only be sent what they're interested in. 

The Teachable Blog: I often forget that software companies have blogs because they're kinda hidden in the footer of their site. But I'm really into Teachable's blog right now- they showcase a variety of entrepreneurs every week! It's a great way to find new people to follow and learn from.

Madina Script Font: This font makes me drool. In fact, all the brush fonts on Creative Market do! I'm looking forward to using this in my brand somewhere...

Pinfinite Growth: This course* has always been a bit of an obsession for me ;) but if you haven't taken it yet then I wanted to let you know that Melyssa, the creator, is giving all participants $1000 of bonuses if you join before March 31st 2016. If this is a course you've been thinking of taking, get it now! It's so worth it. 

 

 

 

Disclaimer/Truth: I do earn a commission if you purchase any of the products with an * next to them. There are obviously other products available like these, but these are products I love and they are my recommendations based on my own experience. If you do purchase through my affiliate link, thanks so much for your support!

Behind The Scenes: February 2016

IN THESE POSTS, I SHARE:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

MY TRAFFIC REPORT

Visits: 19,111 (+1732 )

Pageviews: 35,532 (+4118)

Audience size: 15,355 (+723)

Most popular post published in Jan: The ultimate guide to creating a monthly subscription

My top 3 traffic referrers: Direct, Pinterest, Twitter & Facebook.

This month is the highest website traffic I've had in a while. I'm delighted to see that my website statistics are increasing each month! I think it's down to blogging consistently, improving my social media presence and also making more friends who spread the word about my blog. Creating a community and making business buddies really does help you grow your business (and maintain your sanity!)

I did two webinars this month: one with Caitlin Bacher and one with Jamie from Spruce Rd. I think the webinars really helped me grow my website traffic. Webinars can take a lot of effort but they seriously pay off!

MY NEWSLETTER GROWTH

Number of subscribers: 3721 (+659)

Most popular opt-ins: The joint webinar I did with Caitlin Bacher. (You can watch the replay here!)

When you do a joint webinar with someone, you each create an identical opt-in page that links to your list. Then you trade links, so you promote her opt-in and she promotes yours. That means she gets subscribers from you and you get subscribers from her. 

See the first burst of new subscribers from Feb 1st to Feb 6th? That's from Caitlin. I gained 742 subscribers in 4 days JUST from Caitlin promoting our joint webinar to her audience. I was really blown away by that. It shows the power webinars have: they not only convert well in terms of sales, but they also increase your list really quickly. 

See the other burst of new subscribers on Feb 23rd to 25th? Those are the new subscribers I gained from my Lunch & Learn webinar with Jamie of Spruce Rd. 

BEHIND-THE-SCENES THIS MONTH

This month has been the busiest month I've had in a long time. I've done two webinars, pre-launched a book and done client work. I won't force myself to take on a month this busy again because it was craaazy, but I've enjoyed it. 

This month I pre-launched my ebook, Social Splash. At the time of writing this (Feb 22nd) I've sold 30 individual copies and made £2417 from the webinar. In total, I've made £2867. By the time March 1st comes around, I'll have probably made about 3k.

I'm not going crazy over those figures, but I'm also not disappointed. Writing and promoting a book is HARD. I mean, reeeeeeally hard. Harder than I ever realized it could be. I'm happy I've made a decent amount of work from it, but it made me realize that dropping my freelance services to focus on creating products is NOT for me. 

It also made me appreciate my client work more than I have in a while. I seriously love the clients I have right now, I love their projects, and I love the work I get to do for them. I don't want to replace that with products. Instead, I'm going to be creating products AND freelancing, but freelancing will be my priority. My products will simply be a good boost to my income and they'll support me when I'm travelling and can't take on client work. 

MARCH GOALS

Can you believe it's March already?! This year is flying by!

1. Focus on my clients. Now that I'm done creating and promoting my ebook, I'm going to give my clients my full attention. 

2. Launch an extended version of my free Brand Discovery course. My free course goes down really well, and it's something I'm really proud of. That's why I'm going to create about 5 more lessons to add to the six existing lessons. When my subscribers get to lessons 6, they can pay $10 to access the extra lessons if they need to learn more. It's a nice little way of monetizing my course and earning a bit of pocket money without having to do a big launch. If I don't get this done this month, I'm not fussed, but it would be nice.

3. Chill. I've been going at full-speed this month and now I'm pretty tired. I find it really hard to just chill and NOT work, but I'm going to force myself to chill out this month. There will always be more to do, and I have my whole life to do it.

LESSONS I LEARNED THIS MONTH

To summarize, I've learned what I don't want. I don't want to be an infopreneur only. I don't want to do weekly Periscopes. I don't want to write another ebook. 

It's not that I don't enjoy those things- I do. But they take so much energy that I swiftly realized I don't want to do them, or I want to do them in moderation. 

CURRENT OBSESSIONS

Ladyboss League: I started reading Summer's blog last week and I was hooked. Her blog posts are sooooo informative and packed with screenshots. Her webinars are always on-point. And- she's a great example to new business owners that you CAN create a successful biz in under a year.

Stress Less & Impress*: I went through one of the lessons in this course again today and it felt like such a refresher. If you're a freelancer like me who LOVES systems, this is for you. It's the perfect course to help you set up processes and systems with your clients. 

Boardbooster*: I've been using Boardbooster for a few months now and I can handsdown say it's one of the best business investments I make each month. I looked at my Pinterest stats last week and saw my following is growing by 15% each month, probably more now, and I'm getting tons of traffic from there. It's amazing for my blog and business. 

 

Disclaimer/Truth: I do earn a commission if you purchase any of the products with an * next to them. There are obviously other products available like these, but these are products I love and they are my recommendations based on my own experience. If you do purchase through my affiliate link, thanks so much for your support!

Behind the scenes: January 2016

IN THESE POSTS, I SHARE:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

MY TRAFFIC REPORT

Visits: 16,576 (+2326)

Pageviews: 29,835 (+969)

Audience size: 14,001 (+2308)

Most popular post published in Jan: 12 myths freelancers believe about social media marketing

My top 3 traffic referrers: Direct, Pinterest, Google.

I only ever check traffic to my site when I'm writing these posts, because I honestly don't think I need to care about it much.

Maybe that's because I've been a service-based business for so long and haven't had to worry about generating traffic to my site to sell my products.  

I think I'll concern myself with my metrics a little more now I'm selling products like books, workshops and courses. (That's right, they're all coming out this year! Yippee!)

This month has been my highest traffic month of the last six months so I'm happy to see my website traffic and audience is growing. That can only mean good things for the future of my blog posts & products! I just have to make sure I keep up with posting high-value content for my visitors to find. 

MY NEWSLETTER GROWTH

Current number of subscribers: 3721 (+659)

Most popular opt-ins: My new social media action plan. About 15-20 people a day sign up for it, making it just as popular as my main opt-in (my 6-day Brand Discovery course).

I conducted a little test this month. I removed Leadpages from my site and just used the standard Convertkit* opt-in widgets. 

Look at the difference!!

The days on the left of the graph are the days I wasn't using Leadpages for my opt-ins. 

The days on the right are the days I started using Leadpages again. 

When I stopped using Leadpages, my daily subscriber rate went down to 10-13 subscribers a day and when I started using it again I began getting 25-30 subscribers a day.

It's clear that people are so used to using Leadpages now and trust it so much, they possibly don't feel as comfortable using other types of opt-in boxes. 

So, for all the people who have been asking me if Leadpages is worth investing in: yes, it is if you want more subscribers. 

BEHIND-THE-SCENES THIS MONTH

SO much has been happening at Nesha HQ that I'm struggling to fit it all in this article. 

01. I've been planning a webinar with my good friend Caitlin Bacher.

The webinar is on February 6th and you can sign up here!

Planning a webinar has been harder work than I ever imagined, but it is SO much fun!

I've been designing slides, creating content, creating and scheduling emails, laughing with Caitlin over Google+... It has been a blast so far and I'm really looking forward to teaching alongside her next month. 

If you don't know who she is then you MUST check her out here. Caitlin is a social media maven. She makes thousands of dollars from Instagram every day and she managed to build a six-figure empire in her first year of business. 

But those aren't the reasons why I think you should check her out. 

She's not just a badass entrepreneur, she's a mom, a wife, and a really good laugh. Even though I'm not striving for a six figure business myself, I feel like she's a great example of a powerhouse business woman who has it all. She's someone other mompreneurs can look up to, and I'm really proud to call her my friend. 

02. I've been writing and designing a 50- page printable marketing workbook for freelancers.

I've poured every marketing strategy that has ever worked for me into this book, and I've spent forever making sure the worksheets and information will genuinely help you book more clients. 

I'm really proud of what I've achieved with this workbook. It's packed with advice to help you find clients via referrals, following up, paid advertising, content marketing and more.  

It isn't for sale on my website but you can get it in my webinar with Caitlin, along with a whole bunch of other goodies designed to help you get more clients. 

03. I've been designing a brand and website for a client.

I've been working on a beautiful brand and website for a client who is swiftly turning into the Client From Heaven. She's so sweet and I love working with her! 

Because I've had so much work on my plate, I haven't had chance to update my portfolio or show you guys any of my latest work but I'm doing a big update soon. Stay tuned for some brand reveals!

04. I've bee creating another ebook: Social Splash

I've got ebooks coming out of my ears. But gosh, has it been fun creating them! I've gone against every value I hold about setting boundaries in business and not working on evenings and nights, because I've had to do that quite a bit this month to get through the amount of work on my plate.

It will all pay off though. I'll have two passive income streams at the end of it and I'll be able to help freelancers in ways I've really wanted to lately. 

I want to make more of an impact on the freelance world and really help freelancers build, grow and streamline their businesses, and these two books are the start of that. 

FEBRUARY GOALS

1. Have a successful webinar with Caitlin. I've poured so much of my heart into making this webinar amazing, so I really hope it pays off. Someone already purchased our bundle from her online shop the other day, which we were both really excited about because it shows that our bundle is something that will truly benefit freelancers!

2. Achieve my income goal for Social Splash. I have a modest income goal for this. I didn't set an outrageous goal because I didn't want to look at my goal and feel scared, I wanted to see it and feel confident. If I surpass my modest goal, I'll be really happy. A lot happier than I would have been if I set a super high goal and didn't reach it. 

3. Plan a pitch-free workshop/challenge for the end of the month. I'm jumping into the world of webinars and live streaming this year, and I want to make sure you guys don't feel like I'm being sales-y or pitch-y in all of them. That's not who I am. I'm not after everyone's money. I just want to do what I love and earn enough to live from it. I'm hosting a few webinars where I will be pitching something at the end, but I'm also hosting and cohosting some workshops and webinars that will be pitch-free and will simply be there to benefit you. 

LESSONS I LEARNED THIS MONTH

Don't take on client work and product-creation at the same time. 

Why did I do that? Why??

I feel like this is the reason I've had to work some weekends and nights. It's difficult to focus on both when they're so different, and it's different to fit them all into my schedule. 

I've learned not to do this in future. 

When I plan and crate my next offering I'm taking a whole month off client work and I'm JUST going to create my product. 

CURRENT OBSESSIONS

Blue Yeti Mic* Since I'm hosting a lot more webinars and workshops this year, I invested in a fancy mic. Almost everyone in my industry uses this mic, so I knew this was the one. I'm really happy with it. The sound quality is amazing, the mic feels really high-quality, and it's really easy to set up. I tooootally recommend this mic if you're in need of one. It's a good investment.

My webinar lighting* I love my mic but I love my lighting even more. If there is one thing your webinars need, it's professional lighting. I was worried about lighting because I'm hosting my webinars on evenings, but these lights make it seem light, airy and bright. Perfect!

The Freedom app This is my new favourite app. I even spoke about it in one of my scopes. It's an app that blocks certain sites for a specified period of time during the day so you can be really productive and focused. And guess what? It's only $24 a year!! I think that's pretty darn cool. 

 

Disclaimer/Truth: I do earn a commission if you purchase any of the products with an * next to them. There are obviously other products available like these, but these are products I love and they are my recommendations based on my own experience. If you do purchase through my affiliate link, thanks so much for your support!

Behind the scenes: November

In these posts, I share:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

My website growth

November visits: 12,359 (-2981)

November audience: 10,207 (-2339)

Most popular post published in November: How to choose the perfect colour palette for your small business.

My top 3 traffic referrers: Pinterest (my no.1 traffic referrer since I took Melyssa's course Pinfinite Growth), Google, Direct.

You'd think that I'd be really disappointed in these figures, since November's website traffic has been lower than the traffic my site has had over the past three months, but I'm totally fine with it. Why? Because low website traffic doesn't mean my business is failing. 

In fact, I've been slammed with Skype consultations with potential clients every week of November. 

I've booked most of those potential clients, meaning I'm now fully booked until March 2016. 

I've written a couple of articles for amazing publications that I'm honored to be a part of. 

And I've been able to take some time off this month to travel to the Czech Republic and Germany (I TOTALLY recommend seeing Prague if you ever get chance!!)

Because my month was filled with client work, client bookings and travel, I only published one blog post for November. That's not usual for me and I am going to get back into a regular blogging routine from December/January onward... but this month has made me realize that I don't necessarily need to blog every week. I'm going to try blogging twice a month (every other week) but I'm going to make my posts longer and of an even higher quality, as you'll hear me discuss in this month's videos. 

If you can take away one teeny tiny lesson from this, I hope that's it's this: you don't need to blog every day or every week if you don't want to. The key to successful blogging is to write amazingly high quality posts less frequently, not low-quality posts more frequently. 

My newsletter growth

(The screenshot above only shows subscribers from November 8th onward because that was the day I switched from Mailchimp to Convertkit. You can read up on my decision to switch in this article.)

Current number of subscribers: 2941 (+280)

Most popular opt-ins: My free Brand Discovery Workbook and my free PDF '10 ways to create a cohesive brand experience'. I've found that freebies that relate to branding go down the best with new folks that land on my blog, which is great! It shows me that I'm attracting the right audience, since my main service is brand identity design. 

December Goals

I already gave you a sneak peek of my December goals last month because I wrote that post later than usual, but here they are again. 

Prelaunch my first eBook. I have everything I need to prelaunch this book. My sales page is ready, my price is ready, the cover is complete, and I even have a few webinar cohosts in mind who have products that would go well with this book as a discounted bundle. I just need to finally push myself to prelaunch and see how it goes!

Finalize the plans for my first ecourse. I have a course topic and module ideas, I just need to do all the other stuff like write a sales page, test my ideas, create a launch calendar... fun, fun fun!

Do 2 webinars. OK, this goal is by far my scariest, but I can't wait to leap on it. Doing things that scare me makes me feeling alive. It makes me feel like I'm making progress. I'm not planning on doing these webinars along, I'm going to find some awesometastic co-hosts. Stay tuned!

Lessons I learned in November

Honestly, I didn't really learn any lessons. That feels SO bizarre to write! But I honestly don't think there were any big lessons in November. I just put my head down, hustled hard and had fun. I thought a lot about how blessed I am to be able to do what I love, and that was the only real 'lesson' I'm taking away from that month.

Some months are sluggish, slow, stressful or full of mistakes. Some are calm. Some are fun. This month was the latter, and it really reminded me why I started this biz. This month has resulted in me being fully booked until March (possibly April) 2016, and that is a truly wonderful feeling. 

Current obsessions

Devan Danielle. I'm totally in love with her blog lately. She's been on my radar for a while and she is honestly the loveliest girl! She writes suuuuper meaty blog posts about branding, and she's got her content marketing game on FLEEK. 

Pat Flynn. Is it totally pathetic that I've only just started reading Pat's blog? He's probably the biggest name in the passive income game, but I've always kinda ignored him- until now. When I was thinking of switching from Mailchimp to Convertkit I saw he'd switched and wanted to know why. After reading his super long, informative post I was totally hooked on how this guy sells, writes and speaks to his audience. New loyal fan, right here!!

The Independant. A magazine put together by three powerhouse infopreneurs. It includes LOTS of articles written by your favourite bloggers, with lots of action tips and worksheets to help you build your blog and business. Yours truly may have written something for the next issue so stay tuned. ;)

 

Behind the scenes of my business: October

In these posts, I share:

  • My blog growth
  • My newsletter growth
  • How I did with last month's goals
  • My goals for next month
  • Lessons I've learned throughout the month
  • My current obsessions

My website growth

October visits: 15,340 (+1333)

October audience: 12,546 (+1095)

Most popular post published in October: My top 10 tips for newbie designers

My top 3 traffic referrers: As usual, it was Pinterest, Direct (people directly visiting my site), and Google. But Twitter almost came in third place because a few of my awesome friends decided to tweet a few of my posts!

I've been a lot more active on Twitter the past couple of months, and it really is paying off. Because I'm on Twitter more, more people reach out to me over there. I also feel that because I tweet my friends blog posts as much as I can, some of them return the favour and vice versa. It's nice to show support for other online business owners whenever you can! It shows that we all care about each others success and not just our own. 

I'm kinda surprised my October traffic is higher than my traffic has been so far this year because I was away for two weeks. However, I DID schedule a couple of blog posts while I was away and they reeeeally paid off. I checked my phone a few times while I was away and found so many wonderful responses to what I'd written!

I learned one major lesson here: scheduling blog posts is an absolute must if you're going on holiday.

Ironically, since I've returned I haven't written a single blog post except for this. But here's the thing: I don't feel like writing at the moment. Sure, it's easy to write a post like this which is full of stats and figures which I LOVE! But I've been finding it really hard to write something about design or freelancing, so I haven't forced myself to. I've been blogging long enough to understand that my blog and business won't die if I take a little break. I'll start writing again next week, but for now I'm enjoying the extra time on other business activities. 

My newsletter growth

Current number of subscribers: 2794 (+700 approximately)

Most popular opt-in: 5 ways to promote your services (This is a content upgrade on my blog post, My top 10 tips for newbie designers.)

After watching a webinar by Nathan, creator of Convertkit, I dropped Mailchimp in favour of Convertkit. Why? A few reasons...

  1. I'm in the process of publishing my first email course, and I had the lessons all set up in Mailchimp. But there was a problem. I wanted my current subscribers to have access to the course as well as new subscribers. In order for them to get it, they'd have to sign up to a new list. But if almost 3000 people resubscribe, that doubles my list in the eyes of Mailchimp, meaning I'll have to pay a hell of a lot more money per month to use their services. On the other hand, Convertkit counts a subscriber as ONE subscriber, no matter how many times to subscribe to your various lists. 
  2. Convertkit makes it way easier to create courses. Sometimes Mailchimp's interface confuses me there are pages hidden everywhere, but Convertkit's interface is super simple. 
  3. Convertkit can take the place of Leadpages as well as Mailchimp, because it enables you to create sales pages as well as send newsletters. I wasn't a fan of Leadpages when I used it, so I wanted to see if Convertkit could replace it. It disappointed me a tiny bit here because Convertkit doesn't allow you to create buttons for each blog post that, when clicked, opens an opt-in form. But its other features were amazing, so I stuck with it anyway. 

If you're considering switching from Mailchimp to another newsletter provider but you're scared that you'll switch and then hate your new platform, don't worry about it: Mailchimp has got your back. 

Mailchimp allows you to pause your account, meaning they'll stop billing you and you won't be able to send newsletters via them, but you'll still have access to your list. This provided me with a huge sense of security when I was switching, because it means that I can easily resume using them in the future if I decide to. 

How I did with my October goals

Book a design client for November. Done! I went through a slow stage in October which freaked me out because I haven't had a slow stage in my business for ages. But it's all cool. I booked clients for November, January and February. I can breathe now!

I would to say one thing on this topic though: You can kid yourself that your business will never have a slow stage, but it will, I promise. Don't beat yourself up about it. You just have to be prepared for it.

December goals

Prelaunch my first eBook. I have everything I need to prelaunch this book. My sales page is ready, my price is ready, the cover is complete, and I even have a few webinar cohosts in mind who have products that would go well with this book as a discounted bundle. I just need to finally push myself to prelaunch and see how it goes!

Finalize the plans for my first ecourse. I have a course topic and module ideas, I just need to do all the other stuff like write a sales page, test my ideas, create a launch calendar... fun, fun fun!

Do 2-3 webinars. OK, this goal is by far my scariest, but I can't wait to leap on it. Doing things that scare me makes me feeling alive. It makes me feel like I'm making progress. I'm not planning on doing these webinars along, I'm going to find some awesometastic co-hosts. Stay tuned!

Lessons I learned in October

  1. Always, always, always schedule blog posts to publish while you're on holiday. I was worried that the blog posts I published wouldn't be seen by anyone because I wasn't at home to promote them. But I underestimated my friends and followers, who promoted them for me. The posts that published while I was away gained more attention than most of my posts do!
  2. As I mentioned, I was on holiday for two weeks in October. I sometimes spend my holiday constantly checking my emails, but not this time. I only checked my emails a couple of times. And out of the 300+ emails I received, I only replied to three while I was away. I really feel like I learned that replying to emails is not a priority when you're having a break from daily life. As long as you notify your clients that you're going away and not replying to emails, it's fine. 
  3. I love the members of The Shelancers Club! This was a huge lesson for me in October, because I got the chance to meet a few them over Skype. And guess what? They were INCREDIBLE. So talented, so cool and so friendly. I'm Skyping with two more of them this month and I can't wait! (If you're curious why and how these Skype meetings came to be, it's because of a new consultation service I offer. The details are over here.)

Current Obsessions

  1. F*** Yeah Sales Funnels. You guys know how much I love a good funnel. That's why I couldn't resist Mariah's sales funnel course. I purchased it when it was first released and I'm STILL constantly going back to certain lessons. It's amazing. 
  2. Convertkit. It took my a whole three days to finish swicthing from Mailchimp to Convertkit, but I'm loving it so far. Its email course + automation features are the best!
  3. Pinfinite Growth. I'm still totally loving Pinfinite Growth, a course on building your business with Pinterest. Pinterest has always been one of my biggest referrers. In fact, I teamed up with them a year ago! So this course has been great at teaching me how to utilize Pinterest more and more. In fact, if you head to the sales page you'll see a testimonial on how this course has helped me business!

*Some of the links in this article are affiliate links. Hope you don't mind!