Moodboard Template + Shop Discount from Fearless Confetti

 

It's week #3 of May which means it's time for your surprise!

This month's surprise is what I like to call a Member Perk. It's a little gift + discount just for my members. 

This month's perk is a free moodboard template to use in your branding projects, courtesy of Fearless Confetti. 

Click here to download your moodboard template.

They're also giving you 30% off their entire shop! There, you'll find brand board templates, social media templates, moodboard templates and more. They have every template you need to make designing easier. 

Use the code NESHA30 to apply your discount!


Here's how to use your moodboard template:

1. Open the template in Photoshop.

2. Open a photo in Photoshop.

3. Drag the photo from its tab into the moodboard tab.

4. In the layers panel, drag the photo above the section of the moodboard you want to insert it in.

5. Right click and select 'Create Clipping Mask'

Here's a video of how I create my own moodboards. This free template will work in a similar way!

Got Questions?

I welcome you to post them in our Facebook group!

 

Masterclass Execution Plan: Instagram Marketing For Designers

 
 

What is a 'Masterclass Execution Plan'?


I know how difficult it is to implement the things you learn online. You probably read blog posts, watch webinars, make notes and then... never act on the things you learn. It's not your fault - you live a busy life and it isn't easy to make time for implementation!

Well, these Masterclass Execution Plans are here to save the day. If you don't have time to watch this month's masterclass, you can read the execution plan and find two things:

01. Masterclass Summary.

Below, you'll find of a written summary of the main points from this month's masterclass. It's perfect for busy designers or people who simply don't like video! 

02. Three Execution Plans (Aka. Your Masterclass Homework)

I don't just want you to read or watch the masterclass. I want you to take ACTION, and these execution plans make it easy. Simply watch the masterclass/read the summary, then use the three execution plans at the bottom of this page to take action. 


Masterclass Summary


What is the masterclass about?

This month's masterclass is called 'How To Market Your Design Services On Instagram.' My cohost, Liz White of the Linea Mae design studio, finds most of her clients via Instagram. In this masterclass, she shares her best tips for turning likes and followers into paying clients! Be sure to follow her beautiful Instagram account and watch her stories to see how she works her marketing magic. 

Now, onto the masterclass summary!

Personal vs Business Accounts

Keep your business and personal accounts seperate. Almost everything you post on your business account should be centered around what your followers (aka. potential clients) are interested in or struggling with. We hate to break it to you, but your potential clients are most likely not interested in seeing a dozen photos of your dog, as cute or fuzzy as he may be.

If you want to share personal stories or photos, use Instagram Stories. The videos/photos you post on your story disappear after 24 hours. It's the perfect way to share what you're doing throughout your day, post personal photos and share a behind-the-scenes look at your business!

Keep your really personal photos on a seperate account. Both Liz and I have a business account and a personal account. Our personal accounts are followed by only our friends and family, and we keep it on Private so our business communities can't follow us there.

Using Stock Photos On Your Instagram Profile

Both Liz and I almost exclusively use stock photos on our Instagram profiles. It takes a complete load off of our shoulders because it eliminates the need to spend lots of time taking and editing pretty photos. 

Click here to see Liz's favourite stock photo resources!

Liz's Instagram profile and website are branded and perfectly lead on from each other. She uses photos that include the same colours as her website or the same themes as her website photos to achieve this. 

Using stock photos isn't 'cheating'. They help your profile look professional and make posting to Instagram easier for you. If you'd like to customize your stock photos, choose photos that include an ipad/laptop and display your work on it like Liz has in this post. 

How To Get Traffic To Your Instagram Account

Use hashtags to drive traffic to your account. Instead of posting the hashtags in the post caption itself, hide them in a comment on that post so your caption doesn't look messy and long. 

Liz doesn't fill her posts with designer-related hashtags because that's just going to get other designers looking at her posts. She wants potential clients to look at them. So, she uses hashtags her potential clients use. 

If your potential clients are photographers for example, find a hashtag they use often, such as #risingtidesociety. Then search that hashtag on Hashtagify to see related hashtags. 

Utilize as many hashtags as you're able to use (which is 30).

How To Get Traffic From Your Profile To Your Website

Both Liz and I link to a newsletter freebie from our profiles. In Liz's case, she specializes in designing sales pages, so she has a Sales Page Checklist as her opt-in freebie and she links to that from her Instagram bio. 

When potential clients find her profile and read her bio, they aren't just lead to her website. They're pushed to opt-in for her newsletter so she can keep in touch with them and remind them how she can help them!

Liz uses Linktr.ee to add links to her bio. It lets you add multiple links to your Instagram bio!

How To Plan Posts Strategically

Liz and I use a free app called Preview App. It allows you to plan out your profile visually, add captions and schedule posts. It's the perfect way to schedule posts in advance!

Why Does Your Insta Profile Only Attract Other Designers?

In short, it's probably because you're following a lot of designers and using a lot of hashtags designers love. The first step to attracting non-designers is simply to unfollow the designers you currently follow and start following potential clients. You'll find that a lot of them will follow you back! Especially if you leave a thoughtful comment on one of their photos. 

Unfollowing other designers also ensures you don't get stuck in the comparison trap. Goodbye fraudy feelings! 

How Often To Post

Posting once a week isn't good enough. You're not going to see ANY results from that.

Liz and I both post once a day and we do daily Instagram stories. Since posting regularly, we've both met lots of clients and collaborators on Instagram. 

How To Use Instagram Stories

Our Instagram profiles are filled with beautiful images but there's only a headshot of us once every nine posts. However, people can see our faces every day on our Instagram stories! They can watch our stories to get to know our personalities. This is key in converting followers into clients. After all, no one wants to hire someone they don't feel connected to, and the best way to create that connection is through video.

Click here to learn what Instagram Stories are.

Follow me (Nesha) to watch my daily Instagram stories.

Follow Liz to watch her daily Instagram stories. 

How To Sell On Instagram Without Feeling Sleazy

Treat your Insta posts as mini blog posts. Provide your followers with lots of free value that's connected to what they're struggling with, then link that Insta post with an opt-in to get your followers onto your email list.

Don't do hard sells all the time but do them occasionally. It's GOOD to notify people of when you're next booking clients. They'll want to know after devouring all the free value you've been giving them!

How To Reach Out To Potential Clients

If you find a potential client you'd love to work with, follow them and comment on their posts when they post them. Don't go through their last 10 posts and comment on all of them with one-word comments because that's just sleazy. Instead, turn on post notifications so Instagram tells you when they'e posted, and comment on those new posts! 

The best way to get noticed by a potential client on Instagram is to direct message them. Reply to their Instagram stories. No one replies to stores, so doing this will help YOU stand out!

Another tip: Mention them in an Instagram story. (Click here to find out how.) It's a great way to get someone's attention and show them how much you appreciate what they're doing. Once you've built that connection with potential clients, you'll be on their radar. 


Your Execution Plan


Homework 01 - Find Hashtags Your Potential Clients Use, Not Other Designers

Find a few hashtags your potential clients use by looking up past clients and seeing the tags they've been using. 

Then use Hashtagify.me to enter one of the hashtags and see related hashtags!

Choose about 30 hashtags and add them as a note on your phone. You can copy and paste these hashtags on each of your posts!

Homework 02 - Start Using Instagram Stories

After watching the masterclass/reading the summary, you understand you need to use Instagram stories. But what should you use them for?!

Here's a 7-day plan to get your started:

  • Day 01: Introduce yourself! Tell your followers who you are, what you do, and a few fun facts about you.
  • Day 02: Show your workspace. Take your followers on a video tour!
  • Day 03: Show behind-the-scenes of your latest project.
  • Day 04: Show your followers your daily routine.
  • Day 05: Share a tip related to your expertise. Then tell people to click the link in your bio to opt-in for a freebie related to your tip.
  • Day 06: Get personal. Show your pet/family/something fun you're doing.
  • Day 07: Talk about your latest blog post and direct people to it.

Homework 03 - Reach Out To Potential Clients

Look for ten potential clients and follow them. Then, turn on post notifications for each of them by following the instructions here. 

Reply to their Instagram stories. No one replies to stories so doing this will help YOU stand out.

Mention them in one of your stories. This is the best way to get on their radar and show them you're into what they're doing. It's the perfect way to build a relationship with them before reaching out and letting them know you'd love to work with them! 


Got questions?


Reach out and ask your fellow club member's in our community! Taking action on your homework shouldn't be done alone. Share what you've done in our community and ask questions if you need help!

Masterclass: Designers, Learn How To Market Your Business On Instagram

 
 
 
 

In this month’s masterclass we talked with my special guest, Liz White, about how to market your design business on Instagram.

Topics discussed:

  • Personal verses business Instagram accounts (6:32)
  • Using stock photos (14:06)
  • How to get traffic to your Instagram account (20:59)
  • How to plan posts strategically (24:35)
  • How often to post (32:56)
  • How to find hashtags (39:35)
  • How to use Instagram to sell - without feeling sleazy! (42:45)
  • How to connect with potential clients (54:24)
  • How often to post stories (57:33)

Resources

  • Preview App- Free of charge. Use this app to plan your Instagram feed and schedule your posts.
  • Mosaico- Small one-time purchasing fee. This is an alternative to Preview App.
  • Link Tree- Create multiple links to use on your Instagram profile and in your posts
  • Stock Photography- Like the look of Liz’s Instagram profile? She mostly uses stock photos. Check out her recommendations by clicking this link.
  • Liz’s Instagram- Want to see Liz’s Instagram profile? It’s awesome at converting followers into clients and email subscribers!
  • Nesha’s Instagram- Check out my Instagram profile and follow me to watch my daily Instagram stories.

Who is Liz White?

Liz is a creative strategist, designer, and fellow savvy entrepreneur. She helps her clients impress their audience, stand out from the competition and make more sales.

Liz’s sweet spot isdesigning sales pages (and boy, is she good at it!). To learn more, visit her website or check her out on Instagram!

Masterclass: Designers, Make A Lasting Impression With Your Website Copy

 
 

In this month’s masterclass we talked with my special guest, Kayla Hollatz, about how to make a lasting impression with your website copy. The words on your website have a strong influence on whether your potential clients like you, trust you and decide to work with you. Watch the masterclass to find out how you can create copy that converts!

Topics discussed:

  • 4 things you should have BEFORE writing your website copy (6:50)
  • Defining your purpose/why (7:18)
  • Defining your core values(9:47)
  • Figuring out who your ideal client is (12:35)
  • Writing your mission statement (17:25)
  • What you should include on your services page (21:44)
  • How to include keywords in your website copy (31:25)
  • Writing opt-in headers that aren’t sleazy (34:17)
  • Designers: which page should your design process outline go on? (37:07)
  • How to find your brand voice (45:35 )
  • How to avoid being too influenced by other people’s brand voices (49:55)
  • PLUS we answer lots of viewers questions on copywriting!

Resources

What is this?
Dear Designer is a monthly webinar series where a special guest and I help you improve one aspect of your design business! The live workshop is open to my entire audience, but the replays are only available to members of this club in our private online library.

The masterclass topic will be the Topic Of The Month inside The Shelancers Club. To make sure you implement what you learn from the masterclass, there will be one mini lesson + challenge per week in our Facebook group with plenty of support from me and your fellow members.

As a member of this club, you’ll get access to all replays in this series for as long as your membership is live.

You can expect a new masterclass in the library on the last day of every month!

Who is Kayla Hollatz?
Kayla is a copywriter and brand strategist from Minneapolis, Minnesota who loves nothing more than crafting brand stories with soul. Except for maybe peppermint hot chocolate... we’ll call it a tie.

She helps creative entrepreneurs make a real impact by tailoring their words to better highlight their brand story through copywriting, brand strategy, and content creation.

She’s equally passionate about educating small business owners on copywriting and brand strategy through her actionable blog content, insightful mailing list, and on-demand brand classes.

Whether you need an experienced writer to help you define your brand voice and bring it to life on your website, or a trusted partner to help you revive your social media and content marketing strategy, she’s here to support you, dig in, and get to work.

Masterclass Action: 4 Challenges To Help You Apply This Month’s Masterclass

When I post masterclasses in the club, I don’t want to overwhelm you with MORE content. I want you to implement what you learned in the masterclass, and these four mini classes and challenges will help you do that.

Each mini class focuses on a specific point brought up in this month’s masterclass. Watch the video, take the challenge, and improve your business in just five minutes per challenge!

Mini Class 01: Define Who Your Ideal Client Is

 
 

A lot of marketing folks tell you to find your ideal client by creating a fake client profile, giving it a name, and getting really specific about where they work, where they’re from, how many kids they have, etc etc. Creating a client profile may work for some, but I believe it can sometimes overcomplicate things.

You can figure out who your ideal client is WITHOUT writing down everything from where they shop to the pets they have. I have a simple method to help you, and you can go through it in 5 minutes!

There are just 6 main questions you need to answer:

  • Is your ideal client male or female?
  • Out of all your clients, who did you enjoy working with the most?
  • What are your client’s goals?
  • What are your client’s biggest dreams?
  • What are your client’s fears?
  • What are your client’s struggling with before they hire you?

How does defining your ideal client help you write your website copy? Because, my friend: you have to know WHO you’re targeting so you can write what they want to hear.

By answering the first two questions in that list, you will:

  • Understand what kind of person you enjoy working with (male/female/friendly/serious/determined etc)
  • Understand what category of business you enjoy working with (photographers/shop owners/sports brands etc)
  • Understand what style of work you want (Eg. If your ideal client is a friendly female who runs a wedding photography business, your style of work will probably be feminine, sweet and stylish.)

After answering the last four questions, you’ll be able to write copy that:

  • Touches on your client’s biggest fears.
  • Shows your client how YOUR service will help stop those fears from coming true.
  • Shows your client how your service can help them achieve their dreams and goals.

Your mission:

Answer those six questions on this thread and define your ideal client TODAY! It may not be the kinds of businesses you’re working with now. 😉

If you have any questions, leave them on this thread and we can all discuss them!

Remember: We have a 1-hour masterclass on writing your website copy with special guest Kayla Hollatz! Watch it in our library.


Mini Class 02: Define Your Core Brand Values

 
 

In this month’s 1-hour masterclass (in the library), special guest Kayla Hollatz told us you need to define your CORE BRAND VALUES before writing or updating your website copy. Why? Because your brand values will control what you include in your website copy.

For example, let’s say your brand values are:

Trust: You want your clients and customers to have deep trust in you.

Simplicity: You want visitors to easily and simply go through your website, and then your client process.

Friendship: You want more than a client/freelancer relationship. You want to be their friend.

Here’s how you would SHOW these example brand values through your website copy:

Trust: Establish trust via your website copy with testimonials and heartfelt personal stories.

Simplicity: Establish simplicity by keeping your website copy simple and direct, using bullet points, using a a clean + large font and lots of white space.

Friendship: Establish friendship by asking your visitors questions and welcoming them to reach out to you on social media.

To find your brand values:

Take 5 minutes right now and write all the values you want to include in your business. This could be honesty, boldness, passion, kindness, warmth, humor or other qualities.

Then choose the 3 values that mean the most to you.

Your mission: Post your 3 main brand values on this thread and we can all help you figure out how to convey them through your website copy!

Remember: We have a 1-hour masterclass on writing your website copy with special guest Kayla Hollatz! Watch it in our library.

Mini Class 03: Write Your Mission Statement

 
 

Now, it’s time to start writing your mission statement! In this month’s 1-hour masterclass, Kayla gave us a simple formula to help you write it:

I help [blank] to [blank] through [blank]

Here’s mine:

I help web & graphic designers start, expand and streamline their businesses through workshops, courses and ebooks.

Keep your mission statement as clear and easy-to-understand as possible. Don’t get fancy and start using words like ‘I’m a web wizard’ if you’re a web designer. Just use the words ‘web designer’.

Remember: the point of your mission statement is to tell potential clients what you do and how you can help them, so make it super easy for them to understand.

Your mission: Create your own mission statement using Kayla’s formula: I help [blank] to [blank] through [blank]

Post your mission statement on this thread so we can all give feedback! 😃

Remember: We have a 1-hour masterclass on writing your website copy with special guest Kayla Hollatz! Watch it in our library.

Mini Class 04: Find Your Brand Voice

 
 

We’re onto our final mini class on improving your website copy, and this one is all about finding your brand voice.

Record yourself speaking.

Both Kayla Hollatz (this month’s special guest) and I agree that recording yourself speaking about your service or Passion Topic will help you find your brand voice.

After recording yourself and listening to it playback, you’ll see:

  • What words you use most often
  • Your tone of voice
  • Your attitude towards your passion

You can then interlace those things into your website copy!

Remember: You should write how you speak. You don’t want your clients to imagine you’re a certain type of person, then get on a call with you and feel deceived because you’re not at all how your website portrays you. Stay true to YOU.

Your mission: Record yourself talking about your service, business or passion for 10 minutes.

Listen to it & make a note of words you frequently use, your tone of voice, and your attitude. Hop into our Facebook group and tell everyone what your results are!